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HCA 4473/5573 Social Media Presentation

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What is Social Media? (and why should we care?)
Social Media ,[object Object],1. Solis, Brian. &quot;Defining Social Media: 2006 - 2010.&quot;  Brian Solis Defining the Convergence of Media and Influence . 7 Jan. 2010. Web. 24 Apr. 2011. <http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/>.
Social Media ,[object Object],The old communication model is a monologue. The new communication model is a dialogue. vs
Why Do People Engage in Social Media? 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Li, Charlene, and Josh Bernoff.  Groundswell: Winning in a World Transformed by Social Technologies . Boston, MA: Harvard Business, 2008. Print.
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],3. Burbary, Ken. &quot;Facebook Demographics Revisited – 2011 Statistics | Social Media Today.&quot;  Social Media News, Strategy, Tools, and Techniques | Social Media Today . 7 Mar. 2011. Web. 24 Apr. 2011. <http://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statistics>.
Why should we care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. &quot;5 Benefits Of Social Media Marketing.&quot;  Top Ranked Website . Web. 24 Apr. 2011. <http://toprankedwebsite.com.au/5-benefits-of-social-media-marketing>. 5. Suto, Wendy. &quot;Top 14 Benefits of Social Media Marketing.&quot;  SiteProNews . 13 Feb. 2011. Web. 24 Apr. 2011. <http://www.sitepronews.com/2011/02/13/top-14-benefits-of-social-media-marketing/>.
Objectives of Social Media 6 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6. Li, Charlene, and Josh Bernoff.  Groundswell: Winning in a World Transformed by Social Technologies . Boston, MA: Harvard Business, 2008. Print.
Five Phases of Social Media Adoption (How We Will Do It) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7. Pick, Tom. &quot;Social Media - The Four Essential Phases of Social Media Adoption.&quot; MarketingProfs: Marketing Resources for Marketing Professionals . 13 Jan. 2011. Web. 24 Apr. 2011. <http://www.marketingprofs.com/articles/2011/4221/the-four-essential-phases-of-social-media-adoption>.
Recommendation ,[object Object],[object Object],[object Object]

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HCA 4473/5573 Social Media Presentation

  • 1. What is Social Media? (and why should we care?)
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