New entrants to the fitness industry, should at all costs, avoid the six gym design trends illustrated in this presentation. This short PowerPoint presentation classifies the gym design trends which hold the fitness industry in a death spiral of better sameness. Employing internet screen captures and short succinct commentary, the author outlines the repetitive and cliched aesthetics which define each trend. The purpose of the presentation is twofold. First, provide the fitness industry with its first benchmark of club design in an effort to spur a dialogue for new gym models. Second, increase the ability for new players in the arena to reject the trends in favor of unique gym models which reinforce their own brand.

1. 6
GYM DESIGN TRENDS
TO AVOID
AT ALL
COSTS

2. Presented By Cuoco Black:
Gym Design and PowerBranding

3. DISCLAIMER:
*
This presentation is not a critical reflection of the facilities illustrated within.
*
It identifies common design aesthetics which define a trend.
*
Each design style is successful on the merits of its ability to satisfy the needs of
its target demographic.
*
Our goal is to offer our growing client base alternative design models which
reinforce their brands rather than adopting trends.
*

4. TREND
1
BOUTIQUE DESIGN

5. Trend 1: Boutique Design
Aesthetic: Modern Sophisticated Sparse
In Question: Design Says Nothing About Gym Or Fitness

6. TREND
2
BETTER SAMENESS

7. Trend 2: Better Sameness
Aesthetic: A Logo - A Slogan - A Color (or two)
In Question: Low Membership Fees Drive Sales Not Loyalty To The Brand

8. TREND
3
MUSCLE GYM

9. Trend 3: Muscle Gym
Aesthetic: Seas Of Fitness Equipment - Banal Lighting – Requisite TV’s
In Question: A Monolithic 80’s Style Generally Updated And Minimally Branded

10. TREND
4
BOXING GYM

11. Trend 4: Boxing Gym
Aesthetic: A Boxing Ring - Heavy Bags - Juvenile Color Schemes
In Question: Minimal Design Or A Lack Thereof

12. TREND
5
MMA GYM

13. Trend 5: MMA Gym
Aesthetic: Industrial Minimalism – Steel Beams – Fluorescent Lighting
In Question: All Players Of This Model Employ Red and Gray – Why?

14. TREND
6
CROSS FIT GYM

15. Trend 6: Cross Fit Gym
Aesthetic: Minimal Spaces Arguably Embellished With Junkyard Scraps
In Question: Uninspired Dismal And Roughshod Aesthetics

16. Gym Design Trends
Brands

17. The Concept Club Gym Design Model
Rejects Trends In Favor Of Unique Brands

18. see more at:
http://www.fitnesscenterdesign.com/

19. About Cuoco Black:
Cuoco Black is a former faculty member of
the New York School of Interior Design,
natural bodybuilder, and creator of the
Concept Club Gym Design Model. He or his
work has been published in Fitness RX for
Men, Club Industry Fitness Business Pro,
Health Gauge, The New York Times,
Bloomberg.com and Bravo TV. His services
includes, Fitness Center Interior Design,
PowerBranding and Gym Franchise
Development.
Contact: info@cuocoblack.com