2. People don’t exercise enough
Global healthcare costs are rising.
75% of Hong Kongers exercise, but 80% don’t exercise
regularly.
People need motivation to take care of themselves.

3. Charity drives people
77% of people are more motivated by charity
Unsupported charity is a strong disincentive
People pledge more if it is for a charity
50% will pledge more than USD$5

4. What can we do?
Help people get fit and make the world a better place
Use mobile technology for motivation
Make it easy for people to contribute to charity
Increase people’s commitment to fitness

5. How can we do it?
iOS app
Contribution to charity for every
action
Keeps people accountable to
themselves

6. What’s the hook?
VS.

7. Keeping people honest
Track any workout - at the gym
or at home
No need for GPS
No incentive to lie
Social Pressure

8. Keeping people honest

9. Where’s the money?

10. Get Fit. Help the World.