Using The Internet To Market Products And Services 09

Using the Internet to market products and services

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What is Internet Marketing The application of the internet and related digital technologies to achieve marketing objectives. It requires a comprehensive strategy that combines the company's business model, sales goals and customer relationship management with its web presence, focusing on its target market through proper choice of design, functionality and media.

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Internet Marketing 1.0 vs 2.0 WEB 1.0 WEB 2.0 Reading Writing Personal sites Blogs Companies Communities Owning Sharing Mp3.com P2P Banners Adwords Pageviews Cost per Click Lectures Conversations Britannica Online Wikipedia Publishing Participating Messaging Social Networking

Internet Marketing 1.0 vs 2.0 1.0: Build the right site… … get as many links as you can. Banners links directories affiliate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Marketing 1.0 vs 2.0 2.0: Build the right site, get the links… … push your content to the users. Banners Adwords Directories affiliate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Marketing Mix eProduct ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The Long Tail source: wired.com; © Chris Anderson PHYSICAL RETAILER (FNAC) HYBRID RETAILER (AMAZON) DIGITAL RETAILER (iTUNES) SALES TITLES

The Long Tail source: wired.com; © Chris Anderson

Internet Marketing Mix ePrice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Marketing Mix ePrice ,[object Object],[object Object],[object Object]

Is Internet Free? © Chris Anderson

Internet is Free! © Chris Anderson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Thank You! [email_address] http://delicious.com/ctsimoes/ucp http://www.slideshare.net/ctsimoes/

References http://sensacom.com/web_glossary.html http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/ http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html http://www.marketing-insights.co.uk/wnim0602.htm#_Toc12064587 http://www.marketing-insights.co.uk/wnim0702.htm#_Toc14255486 http://creativezone.eyeblaster.com/Data/Uploads/ResourceLibrary/10Things_branding.pdf http://en.wikipedia.org/wiki/Web_marketing http://www.squidoo.com/seth http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=1 http://www.wired.com/wired/archive/12.10/tail.html

Using The Internet To Market Products And Services 09

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