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SYNDCOM LTD.
                         “IF YOU COME TO A FORK IN THE ROAD, TAKE IT”
                                       ...
DECISION TIME
                         TO INTEGRATE, OR NOT TO INTEGRATE




Tuesday, March 2, 2010
CHALLENGES


             1. Corporate direction needs to be be er communicated and understood –
             eg. Tom Brad...
PROBLEMS WITH TRIRAD


                    ONLY ONE SALES REP

                    FAILED TO MEET TARGETS

               ...
FINANCIAL
               REVENUES
                 PAY-PER-SHOW          : $140,400 ($150*18*52)
                 ORGANIZE...
IN-HOUSE DISTRIBUTION

                PROMOTION            : $45,000
                2 SALES REP’S        : $200,000
    ...
MARKET SHARE

                     Syndcom   Total Radio    Syndcom   Newscast Total




                               24...
VERTICAL INTEGRATION


                    BE   ER-OFF TEST

                         ECONOMIES OF SCOPE

                ...
RECOMMENDATION



                    BEGIN IN-HOUSE DISTRIBUTION

                    FOCUS ON PUSHING PAY-PER-DAY (RU   ...
IMPLEMENTATION

                    HIRING: FOCUS ON SALES REP’S

                    NEGOTIATE NEW CONT     CTS WITH   DI...
FUTURE RISKS



                    IPOD (MP’3)

                    SATELLITE     DIO

                    AUDIOBOOKS

  ...
LONG-TERM OPPORTUNITIES


                    ONLINE GROWTH

                           PODCASTS

                        ...
Nächste SlideShare
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Syndcom

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Syndcom

  1. 1. SYNDCOM LTD. “IF YOU COME TO A FORK IN THE ROAD, TAKE IT” - YOGI BERRA Tuesday, March 2, 2010
  2. 2. DECISION TIME TO INTEGRATE, OR NOT TO INTEGRATE Tuesday, March 2, 2010
  3. 3. CHALLENGES 1. Corporate direction needs to be be er communicated and understood – eg. Tom Bradshaw not knowing where things are going. 2. Be an early mover in the news/chat format, not a laggard. Pushing innovation and discovering trends as a part of the corporate culture. 3. Syndicators have greater access to radio stations across Canada. Need to evaluate satellite distribution. Tuesday, March 2, 2010
  4. 4. PROBLEMS WITH TRIRAD ONLY ONE SALES REP FAILED TO MEET TARGETS LOCATED IN WINNIPEG PERILOUS INDUSTRY/FINANCIAL PROBLEMS LACK OF FEEDBACK (AFFIDAVITS) Tuesday, March 2, 2010
  5. 5. FINANCIAL REVENUES PAY-PER-SHOW : $140,400 ($150*18*52) ORGANIZER ADVERTISING : $702,000 ($13,500*52) TOTAL REVENUES : $842,400 LESS - DISTRIBUTION : $252,720 (30%*$842,400) NET REVENUES : $589,680 OPE TING COSTS SATELLITE : $151,180 2 COMMENTATORS : $240,000 PRODUCTION COSTS : $40,000 MISCELLANEOUS : $6,000 OPE TING PROFIT : $152,500 Tuesday, March 2, 2010
  6. 6. IN-HOUSE DISTRIBUTION PROMOTION : $45,000 2 SALES REP’S : $200,000 MISC. : $10,000 10% CANCELLATION FEE : $84,240 STATION MANAGER : $75,000 TOTAL COST : $414,240 ELIMINATE 30% ($252,720) DISTRIBUTION FEE NET OUTLAY OF $161,520 IN FIRST YEAR BACKING IN PROFITS: NET COST = $9020 POTENTIAL TO LOSE STATIONS Tuesday, March 2, 2010
  7. 7. MARKET SHARE Syndcom Total Radio Syndcom Newscast Total 24% 47% 53% 76% Tuesday, March 2, 2010
  8. 8. VERTICAL INTEGRATION BE ER-OFF TEST ECONOMIES OF SCOPE CROSS-SELLING OWNERSHIP TEST RELATIONSHIP-SPECIFIC BENEFITS Tuesday, March 2, 2010
  9. 9. RECOMMENDATION BEGIN IN-HOUSE DISTRIBUTION FOCUS ON PUSHING PAY-PER-DAY (RU L STATIONS PREFER) REVENUE PER STATION = $7800 COMPARED WITH $6685 FOR BARTER ADVERTISING ($702,000/105) Tuesday, March 2, 2010
  10. 10. IMPLEMENTATION HIRING: FOCUS ON SALES REP’S NEGOTIATE NEW CONT CTS WITH DIO STATIONS SALES REP’S FOCUS ON CERTAIN REGIONS GENE TE FEEDBACK WITH MORE PERSONAL VISITS MAINTAIN 100 BARTER STATIONS IS KEY NEW AGREEMENT WITH ORGANIZER TO ADD FLEXIBLE REVENUE FOR STATIONS OVER 100 THRESHOLD Tuesday, March 2, 2010
  11. 11. FUTURE RISKS IPOD (MP’3) SATELLITE DIO AUDIOBOOKS PUBLIC T NSPORTATION Tuesday, March 2, 2010
  12. 12. LONG-TERM OPPORTUNITIES ONLINE GROWTH PODCASTS SUBSCRIPTION MODEL METRO AREAS TV FULL DIO STATION OF BUSINESS NEWS Tuesday, March 2, 2010

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