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Sprinting to
INNOVATION
C. Todd Lombardo
@iamctodd

Ethan Bagley
@ebagslolz
re
he
rk
wo
We

this
e do
nd w
(a
@ebagslolz
@iamctodd

ime)
he t
all t
How do you know
if an idea is any good?
Research Insights Ideation Prototype Test
Research Insights Ideation Prototype Test
research
A = Interviewer
B = Speaker
c = Observer
Observation Observation
One Minute...
C = Interviewer
A = Speaker
B = Observer
One Minute...
B = Interviewer
C = Speaker
A = Observer
One Minute...
What did you.. see? HEAR? OBSERVE?
insights
Observation Observation
Observation Observation

Trend
Observation Observation

Trend

Market
DAta
Observation Observation

Trend

Market
DAta

Insight
“I like

chocolate

ice cream”

Hand get
messy
because of
dripping
“I like

chocolate

ice cream”

Hand get
messy
because of
dripping

clean-up
“I like

chocolate

ice cream”

Hand get
messy
because of
dripping

clean-up

Like sweet,
need

portable
So what’s the problem?
five Minutes...
Reframe it
Sprinting Towards Innovation
Too Broad
HMW redesign dessert?
Too Broad Too Narrow
HMW redesign dessert? HMW design a cone for
ice cream that won’t
drip?
Too Broad Too Narrow Just Right
HMW redesign dessert? HMW design a cone for
ice cream that won’t
drip?

HMW redesign ice-cream
to be more portable?
Two Minutes...
What are you solving for?
Ideation
rules: Individual 1st
defer judging
quaNTITY over QuaLity
6-up: six different ideas in 5 minutes
Sprinting Towards Innovation
FIVE MinuteS...
Dot vote
CONVERGE: VENN DIAGRAM
2X2 MATRIX
Dot vote
CONVERGE: VENN DIAGRAM
2X2 MATRIX
Thought Process Evolution
Thought Process Evolution
Observation
Thought Process Evolution
Observation

Trend
Thought Process Evolution
Observation

Trend

Insight
Thought Process Evolution
Observation

Trend

Insight

Refined
Problem
Thought Process Evolution
Observation

Trend

Insight

Refined
Problem
prototype
make.
test.
learn.
What is the most important question to answer?

How might we test it?

Make a tangible artifact to test
What is the most important question to answer?

How might we test it?

Make a tangible artifact to test
Sprinting Towards Innovation
Diagram
Diagram role-play
Diagram role-play Model
Diagram role-play Model

Mockup
Example
FIVE MinuteS...
TEST
TEST WITH TWO DIFFERENT TEAMS
TWO MinuteS per test
Tip: don’t try to sell it!
good?
WHAT WORKED..? Bad?
Unexpected?
so... what just happened?
there are frameworks
and frameworks
and more frameworks
IDEO
XPLANE
CHESKIN
CONIFER
COOPER
FROG
FITCH
MELVILLE
they’re all quite similar
!!
KS
AN
TH

@ebagslolz
@iamctodd

!!
ox
S
o
G

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Sprinting Towards Innovation