Want to see how a business should be use Twitter? I Check out this interaction between @Ramon_DeLeon of Chicago Domino's Pizza and customer @LaurenJHoffman. My comments are an attempt to demonstrate that it's not rocket science. Just do it. update- I could write a case study on what has happened since creating this case study. Let's just say, it was a pleasure meeting Ramon Deleon in Las Vegas at CES in 2011. Watch my video interview with him at the end of the updated version of the slideshare. If you need some coaching to help you through it. Give me a call 478-227-2789 Cheryl Lawson Event and Social Marketing Specialist @PartyAficionado

1. How businesses should use Twitter A customer service case study As witnessed live Sunday 09-12-2010 By Cheryl Lawson @PartyAficionado (updated 9-5-2011)

2. When a customer has an issue…

3. Respond

4. Don’t Fear it, Get on it

5. The customer may still be unhappy

6. Relate

7. Fix

8. Address

9. Win!

10. Deliver

11. Keep Winning

12. @PartyAficionado But wait…… There’s more

13. There is a new Football Season upon us

14. #RamonWOW

15. Learn More