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Can ICT really help meet farmers' needs? Yes, but ...

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Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA)
Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA)

Presentation by Mark Bell, Director – International Learning Centre, University of California, Davis Session: Impacts of ICTs for Agricultural Development Interventions on 6 Nov 2013 ICT4Ag, Kigali, Rwanda

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soundcentralfestival.com (Photo Heidi Carrubba 2011) Bell, MA, Agatstein , W, Brewster, R, Madden, N, Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD, Peach-Fine, E, Schweiger, J 2013 afghanag.ucdavis.edu ; ip.ucdavis.edu
Who are they? What do they need and want? What is practical and relevant to meet the needs? What do people need to know to make the change? How can the message be best packaged and delivered? How can each step be improved? (Photo Heidi Carrubba 2011) Bell et al., 2013
Credible message and messenger Engage farmers Practical Demand-driven Clear benefit Easily tested Photo – Biobuzz.net Bell et al., 2013. UC Davis

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Can ICT really help meet farmers' needs? Yes, but ...

  • 1. soundcentralfestival.com (Photo Heidi Carrubba 2011) Bell, MA, Agatstein , W, Brewster, R, Madden, N, Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD, Peach-Fine, E, Schweiger, J 2013 afghanag.ucdavis.edu ; ip.ucdavis.edu
  • 2. Who are they? What do they need and want? What is practical and relevant to meet the needs? What do people need to know to make the change? How can the message be best packaged and delivered? How can each step be improved? (Photo Heidi Carrubba 2011) Bell et al., 2013
  • 3. Credible message and messenger Engage farmers Practical Demand-driven Clear benefit Easily tested Photo – Biobuzz.net Bell et al., 2013. UC Davis