Andrianjafy Rasoanindrainy - e-Market (Madagascar)
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Presentation made during Workshop on Supporting ICT-based Entrepreneurship and Innovations in Agriculture organised by CTA on 19-21 November 2013
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Mehr von Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA)
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Andrianjafy Rasoanindrainy - e-Market (Madagascar)
- 1. About the Rural eMarket Initiative • 2011 - « Jeunes et Agriculture à Madagascar » (JAM) the Youth Branch of FTA won a 2nd Price during the Yoblocco Competition • 2012 - Rural eMarket is designed by a group of young people (JAM) at FTA • 2012 - A group of JAM went to collect data and information in rural areas and started developping the application • 2012 – Mai 2013 – Three versions of application has been developped • June 2013: the application is ready for use and is presented to the public in Madagascar • November 2013: the application is presented at ICT4AG
- 2. Challenges • Literacy • Understanding • Will • Devices • Funding • Local competences/skills • Host organization • Electricity • Internet connexion
- 3. Opportunities • Local market • International market • Economic growth • Drop of devices prices • Renewable energy equipment • Young people looking for opportunities