Questionnaire Results Analysis

1. Questionnaire Results
By Kate and Christine

2. Are you male or female?
This question is significant clearly because
knowing whether the majority of our audience is
male or female is very important, so it helps us to
know what sort of things to put into the
documentary that can appeal mostly to that one
gender. The overall result from this questionnaire
was that mostly females were answering it. 19
females and 11 males. This helps us to now know
that we can specify quite a bit of the content in
the documentary to suit a females expectations
but also making sure to include some content for
males as well.

3. How old are you?
Knowing the age of people answering our
questionnaire is vital because we were
aiming to find people within our target
audience and their opinions. The overall
result of people answering the questionnaire
was people aged 16-20, this is a good result
but it only identifies part of the target
audience which is 16-30. The second highest
result was 21-25 so it balances out. The age
is significant because now we specifically
know what age appropriate things we can
include in the documentary and what will
appeal to which ages.

4. How often do you watch documentaries?
How often do the audience watch
documentaries is a good thing to
know because this could help us
determine how often we put our
documentary on tv, as some can be
repeated over a few weeks.
Majority of the feedback was that
people watch documentaries
fortnightly and less than monthly.
This helps us know how often our
documentary could be watched.

5. What type of documentaries do you like?
Responses to this question varied and nearly all
people answering the questionnaire selected
about 3 types of documentaries. As seen by the
results the three that were most popular were
Gaming, Nature and Music. Now these results
are helpful so we know what our target
audience enjoy watching but as results show
fashion documentaries was not a very highly
chosen answer. Maybe this is because there are
never many documentaries about fahsion on tv,
that could give us the inspiration to make our
documentary good so people would want to
watch it and enjoy that type of documentary.

6. What features do you like to see in
documentaries?
The results from this question are important because
we can know exactly what most people in the target
audience like to see in the documentaries they watch.
Once again this was a question where they could
choose more than, the top two answers were
unusual/interesting topics and entertainment. I think
that these two are the top two answers we were
hoping for because our documentary will include
both of these features, because vintage fashion is
quite a specific yet unusual topic that you don't see
very often. As our documentary will include these
features it will gain us a wider audience.

7. Which channel do you mostly watch?
This is one of the most important questions
because this can help us decide for definite
which channel we will be putting our
documentary on. Most people answered
choosing channel 4 which reflects well with the
target audience because research shows that
most young adults watch channel 4. The
minority of people ages 25+ chose BBC 2 as it is
a more factual channel where older
documentaries are usually shown. From these
results, we know that channel 4 is the bets
choose for our documentary.

8. What time of the day do you usually
watch tv?
Knowing what time the audience
usually watch TV is vital as then we
know what time is suitable to
broadcast our documentary, as we
want to ensure we appeal to our
target audience in everyway. The
overall majority of answers were
evening and night (after 9pm)
which is watershed, were chosen.
These were the times we were
thinking of but just somewhere in
between so then we could aim to
reach a bigger audience, as we
could catch those who only watch
tv up to 9pm when watershed
begins.

9. What type of music do you like to hear in
a documentary?
This music question helps us just to know
what type of music we could use in the
background of our documentary. Overall
most people chose instrumental music
which is a good choice because that way we
have a wider range of songs to choose from.
Not may people chose slow music which is
understandable because sometimes
documentaries with quite slow music can get
boring. Using instrumental music in our
documentary would also gain us a wider
audience of that type of music lover or just
those who enjoy music in documentaries.

10. What colours do you associate with
vintage fashion?
The answers from this question help us to
decide what colours to use on the titles,
backgrounds and other graphics in the
documentary. It could also influence what
we ask people during interviews because
they could have a different opinion on
these colours. Most of the answers were
evenly split which makes it hard to
decided which ones would be best to use
but from numbers, most chose white and
beige. I didn’t think these would be the
chosen answers so it is quite surprising
but this gives us a good insight into what
the target audience associate with vintage
fashion.

11. Why do you think fashion is important?
This question could influence one of the
questions we ask during interviews. Knowing
why people think fashion is important is a vital
part because that is the main topic of the
documentary in a way. From the results we
see that most people think fashion is
important because it creates a sense of
identity and is also good use for self
expression. These are good answers because
this could help us stem off into questions
about individual style within vintage fashion
etc.

12. What do you think about vintage
fashion?
This gives us a rough estimate of what the general
public thinks about vintage fashion. As results show,
most people think that vintage fashion is unique and
individual, We think this really does represent vintage
fashion. These answers will influence our documentary
because we are aiming to show how unique vintage
style can be and how popular it could be. Our
documentary will be specially aimed at people who do
like vintage fashion and culture, therefore we’re
assuming that the majority of our viewership will have
positive views on vintage fashion. Quite a few people
also thought that vintage fashion is sophisticated
which does reflect the whole style.

13. How would you describe your personal
style in one word?
The wide range of answers we got from
this question allows us to look into several
different styles/eras of vintage fashion. For
example, we can look at several different
styles of vintage dresses, possibly from
different eras, that look classy, girly, smart,
etc. Most of these words that we got are
associated with each other, this gives us
good direction of which styles we can focus
on and what type of things can be
associated.

14. Do you follow new trends?
This question gives us a guideline on what
styles of clothing we could feature. As
majority of people that have answered the
question said that they do not follow new
trends it could influence our documentary in
the sense that we can focus on those people
who do not follow new trends because old
trends could be associated with vintage
fashion, because some older clothes look
nicer than others and are being brought back
into style.

15. How often do you buy new clothes?
This question gives us an idea of how much
people care about their own style and the
importance of having new clothes. Majority of
the people answered saying that they buy
clothes monthly, this could link to the fact that
not many people follow new trends. This can
influence our documentary because it can arise
the questions of whether the new trends are
very popular.

16. Do you own any vintage pieces?
This is quite a significant question because
knowing if people own many vintage pieces
can influence our documentary and how much
people know about of care about vintage
fashion. There was quite a split between
people both owning pieces and not, I think
that most people aged 21-25 answered that
they do own vintage pieces. This can influence
the documentary because we could ask some
people to show us their vintage pieces.

17. What’s the favourite item of vintage
clothing you own?
The different answers we received from this
question shows us that a lot of people do own
vintage item. The range of answers even
include some unexpected ones like a record
player, a clock, brooches, etc. Once again this
could influence the documentary because they
could show their favourite item in then
interviews and it also gives us an idea of what
sort of things we can associate with vintage
fashion.

18. Do you buy items from charity shops?
The answers were quite split to this
question and this can help us with
knowing about charity shops and how
popular things are from there. Our
filming locations can be influenced by
this and also influence who we interview
because we would want to make sure
we interview some people that actually
purchase things from charity shops.

19. Do you donate to charity shops?
This is a very similar question and answers so
we know that, we can interview people that
donate to charity shops and why they donate.
It can give us great insight into peoples
opinions of things from charity shops and
whether they think its right that people buy
clothes from charity shops that could possibly
something that they bought into the shop.
Also how their clothes can be classified as
vintage fashion.

20. Where do you usually shop for clothes?
This shows us a range of places where people
buy their clothes from, which could help us
decide where we should film some cutaway
shots of people shopping, as well as some
information we could use for voiceovers, etc.
Most people answered high street shops and
online, this gives us a clear idea of places to
focus on when looking for interviews and also
where people find most of their clothes.

21. Have you or would you be interested in attending
vintage fairs/events?
The different answers here show us some
vintage fairs and events that we could research
in to, as well as let us know people’s willingness
to venture further into vintage culture. Even
though majority of answers were no, the few
yes answers give us specific shows and events
people go to, this shows us that some people
are actually really into vintage fashion and
exploring it further. This helps us with the
interviews & questions we could potentially ask.