Search engine optimization (seo) company: CSSInfoTech

Search Engine Optimization (SEO) Company
Concerete Software Solutions Pvt. Ltd.

On Page Optimization - On Page Optimization is a process of what can be done on the pages of a
website in order to make it more search engine friendly to achieve good search engine ranking for
targeted keywords.
On Page optimization is one of the very first step of SEO which every webmaster should look into.
This technique includes the optimization of texts, images, tags, URL structure, internal links, headers
etc.
Proper on-page optimization for a website will not only rank well in a search engine but also increase
the overall readability of the website for our visitors.
On page search engine optimization is the most important part in the process of SEO. It is said that if
on page SEO is perfect, 70% job of the SEO is done and rest depends on the off page SEO.
On Page SEO

1. Title Optimization
2. Meta Tags Optimization
3. Important HTML Tags (HI Tags / Alt tags)
4. Keyword Optimization
5. Internal linking/External Outbound Linking
6. URL Optimization
7. Image Optimization
8. Content Optimization
Very useful Components of On-Page SEO

• Title tag is the page title what is displayed in the
title bar of your browser window.
• Title tag represents the whole flavour & content
of your website.
• A site’s title tag is the most important website
optimization element and this page title appears
in three places
– Google search results page
– On the top of a user’s browser bar and
– In other websites when you bookmark a
page.
• A title tag should be short but descriptive
enough for your visitors to identify you and your
business.
• Title tag is the first thing that is shown & indexed
by the search engines.
• Title has to be appealing enough to the search
engine in order to rank you above thousands of
other similar websites like yours.
SEO On Page Title Optimization

Meta Tags Optimization
• There are two important Meta Tags. They are Meta description tag, Meta keyword tag, Revisit tag, Robots tag,
Googlebot tag.
Meta Description Tag
• A site’s Meta description should contain a brief description of your website focusing on the areas and services that your
business is specialized in.
• The meta description appears on a Google search results page under the Page Title.
• This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go
inside your page to find out more information
• If your Meta Description is too generic and isn’t written too well then there is a chance that your site will simply be
ignored
SEO On Page Meta Optimization
Guidelines for giving Meta Description:
• Be under 150 characters (but not under 100 characters; take advantage of the space you have)
• Incorporate the primary target keyword. Including some of your keywords will give you some advantage in Google’s relevan
cy algorithm
• Provide a valuable, compelling reason for why someone should visit the page

Meta Keywords tags
• Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important
keywords to search engine.
• Meta keywords should contain less than 250 characters.
• Now Google is not considering Meta keywords as one of the ranking factor. But other search engines still use them in
their algorithm
Guidelines good meta keywords tags
• Use synonyms
• Use unique keywords
• Add very few meta keywords (max10)

Robots tags
• Use a special HTML <META> tag to tell robots not to index the content of a page, and/or not scan it for links to follow.
• Usage
• Inserted in the <head> section
<head>
<meta name=”robots” content=”content”>
</head>
Googlebots tags
Googlebot obeys the noindex, nofollow, and noarchive Robots META Tag. If you place the tag in the head of your
HTML/ XHTML document, you can cause Google to not index, not follow, and/or not archive particular documents
on your site

HTML tags
It is necessary for you to highlight certain parts of your website that you want your readers to look at and there are
several tags in html which allows you to do
• Header tags [h1] [h2] [h3]
• Bold [strong],
• Italic [em]
The text inside your header tags (e.g. [h1]) is given very high importance by the search engine
Text Style
Bold: You can bold (e.g. [strong]) certain words which are of high importance. Sometimes it’s good to bold your keywords w
here appropriate. However overdoing this may get you penalized.
Italic: You can use the [em] tag to emphasize certain words which will appear in italic.
Heading Tags
Header 1: Header 1 should be used to define the most important section of your page. Usually Header 1 is used for Site’s ti
tle or header text.
Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your conte
nt with headers is a good practice as it makes your site more readable and easy to navigate

ALT tags
HTML tag that provides alternative text when non-textual elements, typically images are used
Alt tag with Title (tool tip)
It is a graphical user interface element which displays a small hover box with information about the image being hovered
over. User can find the information without clicking on it.
Benefits of using alt tags:
• The content becomes visible when a mouse passes over the image
• The content appears whenever the image fails to load
• And the latest HTML Specs require that images must have an Alt Tag
Example:
<div align="center"><img src="images/e-book.gif" alt="Free eBook" width="220" height="26" /></div>
Anchor/link Tag: Anchor tag is used to create links
Example:
<a href="http://www.cssinfotech.in.com"></a>

• In web terminology a keyword is a term that a person enters into a search engine to find specific information.
• Most people enter search phrases that consists of between two and five words. Such phrases may be called search
phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive
• Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers
• Stuffing your site with too many keywords can make your site unreadable. So have balance between your keywords &
your content.
SEO On Page Keywords Optimization

• Research: Do a proper research before you decide on your keywords. There are plenty of free tools that can help do
keyword research. (Ex - SEObook Keyword Suggestion tool, Google Adwords Keyword Tool)
• Long Tail Keywords: It is good to target some long tail keywords as they are comparatively easier to rank for. During your
keyword research gather long tail keywords or give your own long tail keywords, for ex add some common words like –
‘best’, ‘free’, ‘cheap’, ‘top’ etc. along with your actual keyword and that makes good long tail keywords.
• Synonyms & Related Keywords: Giving keywords synonyms helps make content sound natural and still helps in SEO.
• Keyword Density: Keyword density is the percentage density of a keyword or phrase available on a webpage compared
to the total number of words on the page. It is one of the important ranking factors for search engines to display a
webpage on the SERP. Try to have a moderate keyword density so that it can help the search engine to determine that
your page is indeed related & relevant to the keyword that you are targeting.
SEO On Page-Important Elements Keywords Optimization

It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a
better navigation.
Important elements of Link Optimization:
• Use good Anchor Text when you are linking to other people and for internal linking as well.
• Include appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.
• A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “SEO Services” is a better
anchor text compared to “click here”.
• If you mention primary target keyword of a particular page on other pages within your site, link to this page using the
primary target keyword as the anchor text. For example, you should link to a page about SEO services using the anchor
text “SEO services”
• Anchor Text - The Anchor Title plays a very important role and will be seen by most of the search engines. So your
anchor title should have appropriate keywords.
• The Anchor Text is important part which should be selected very carefully because this text will be used not only of
search engines but also for the navigation purpose.
SEO On Page-Internal Linking

The website page’s URL should include the primary target keyword.
• Make SEO-friendly URLs.
• Use keywords in your URLs and file names. e.g.
http://www.samskritisolutions.com/social-media-optimization.php
• Each word in the URL should be separated using dashes (-). e.g.
http://www.samskritisolutions.com/search-engine-optimization.php
• Use as few levels as possible.
• A file with 3+ hyphens tends to look spammy and users may be hesitant
to click on it.
• Use hyphens in URLs and file names, not underscores
• Hyphens are treated as a “space,” while underscores are not
SEO On Page-URL Optimization
Make SEO friendly url
• Begin with a domain name, and its categories must
be named in such a way that they become keywords
• Have targeted keywords embedded into the
webpage

• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags
SEO On Page Optimization
Avoid Common On-Page SEO mistakes
• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking
Avoid Spam SEO Tactics

Thank You
CSSInfoTech Office
published by www.cssinfotech.in @css_infotech
conceretesoftwaresolutions
Concrete Software Solutions Pvt. Ltd.
A-56 1st Floor Sector 65
Noida 201301
Phone No. 0120-4101688
Email: sales@cssinfotech.in

Search engine optimization (seo) company: CSSInfoTech

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