Gamification: from hype to hope in the online experience

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Gamification is defined as using game design elements such as rewards and points in non-game contexts to motivate and engage users. While gamification can be an effective technique to improve engagement, simply adding rewards and points may not be enough without also considering gameful design principles. Research has shown gamification can improve feedback from online surveys when done thoughtfully.

Design Technology Business

“
the use of design elements
characteristic of games
in non-game contexts
”
Deterding, S., Dixon, D., Khaled, R., and Nacke, L. From Game Design Elements to Gamefulness:
Defining “Gamification”. MindTrek '11, September 28-30, 2011.

Source: Gartner Research, 2011: Gartner Hype Cycle, Emerging Technologies 2011.

“
Gamification is a very powerful technique,
in fact the most powerful technique
we have come across in the four years
of research we have done to explore
how to improve the feedback
from online surveys.

”
Puleston, J., and Sleep, D. The Game Experiments: Researching How Gaming Techniques Can Be Used
to Improve the Quality of Feedback From Online Research. ESOMAR 2011.

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Gamification: from hype to hope in the online experience

2. “ the use of design elements characteristic of games in non-game contexts ” Deterding, S., Dixon, D., Khaled, R., and Nacke, L. From Game Design Elements to Gamefulness: Defining “Gamification”. MindTrek '11, September 28-30, 2011.

3. Professor B.J. Fogg Stanford University

4. Source: Gartner Research, 2011: Gartner Hype Cycle, Emerging Technologies 2011.

5. Source: Gartner Research, 2011: Gartner Hype Cycle, Emerging Technologies 2011.

7. GAME DYNAMICS + GAME MECHANICS

10.

11. “ Just add rewards and stir! ”

12. ?

13.

14.

15.

16.

17.

18. “ Gamification is a very powerful technique, in fact the most powerful technique we have come across in the four years of research we have done to explore how to improve the feedback from online surveys. ” Puleston, J., and Sleep, D. The Game Experiments: Researching How Gaming Techniques Can Be Used to Improve the Quality of Feedback From Online Research. ESOMAR 2011.

19. empathy + = insight hope

Gamification: from hype to hope in the online experience

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