1. Sean Cordes
Instruction Service Coordinator
Western Illinois University

2.  Students live there, content hit close to home
 Channels build presence for you content
 Distributive-Works from anywhere, on most
anything
 Physical to virtual, virtual to physical, formal
vs folk

4.  Enage users through memes, an “idea,
behavior, style, or usage that spreads from
person to person within a culture (Merriam-
Webster, 2003).”

5.  Tie instructional / informational content to
cultural symbols.
 Example: action figures on a jeopardy style game
informing students about the library account tool,
and the need to keep accounts secure from
hackers.

6.  Connect students to content though…
 Online instruction guides
 In the classroom
 OR ON THE GO!

7. Use QR Codes at library service points to
connect mobile users to related instruction and
information to enhance library orientation and
tours.
QR Code to Video

8.  Content quality-HD, studio quality audio. Tie the video to
an engaging theme and tie library content to it.
 Caption-Check marketing / disability services offices, free
tools available like YouTube and Universal Sub Titles
 Storage-Online space, needs good connection speed, or
use 2 or more high capacity external drives, usb 2 and up.
 Distribute-Try different QR coders, and different points of
access. Track usage.
 Communication-not everyone has a device, have those
that do share with others, use devices like iPad2 if you
have them, and share those as well, if all fails, show videos
in classroom, let participants us library computers, or
provide a link list of videos and where they relate to tour.

9. cs-cordes@wiu.edu