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How we read when

How we read when

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This image-heavy, text-light presentation touches on how The Globe and Mail used technology to get people the news quickly in 19th & 20th century. The second half looks at how people are reading The Globe and Mail in the 21st with a focus on iPhone and iPad engagement.

Presented to Code Meets Print Toronto on October 21, 2013

This image-heavy, text-light presentation touches on how The Globe and Mail used technology to get people the news quickly in 19th & 20th century. The second half looks at how people are reading The Globe and Mail in the 21st with a focus on iPhone and iPad engagement.

Presented to Code Meets Print Toronto on October 21, 2013

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How we read when

  1. 1. How we read when Craig Saila | Twitter: @saila #CMPTO | October 21, 2013
  2. 2. Scarcity
  3. 3. Scarcity Speed
  4. 4. Scarcity + Speed
  5. 5. The news you need when you want it
  6. 6. The news you need when you want it
  7. 7. Desktop web
  8. 8. Mobile web
  9. 9. Mobile web is strong with shareable content
  10. 10. iPhone app
  11. 11. Alerts keep loyal readers engaged by providing an essential service
  12. 12. iPad app
  13. 13. tl;dr? “How BlackBerry blew it: The inside story” 7,000 words •805,000+ reads in 22 days •34% reads happened 3 days after the story was published • 20% 17% 57% Internal Direct Referral Social Search 5% 2%
  14. 14. 1.6 million daily readers of The Globe’s content* *Combines weekday newspaper readers and ComScore web visitors
  15. 15. For one-third of Globe Unlimited subscribers The Globe and Mail is not a printed newspaper
  16. 16. Scarcity + Speed
  17. 17. Availability + Service
  18. 18. Thank you Thoughts? Let’s talk more: @saila

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