1.
MARKET ING L IS T ING CONSUL TAT ION
This presentation is property of
Michael Lewis. 310-801-6040

2.
PREPARED EXCLUS IVELY FOR:
Your clienteles name.

3.
Dear Client,
Finding the right house in the right location for the right price is my business. I specialize in urban and
suburban listings and sales, so whether you are moving into, or out of the city I can help you. I
specialize in transaction management, which includes listings, sales, pricing, buyer representation,
marketing, downsizing, and upsizing. I sell and list luxury properties in the South End, Back Bay, and
Beacon Hill neighborhoods of Boston, as well as nearby suburbs of Newton, Wellesley, Brookline, and
Westwood to name a few.
I have been a licensed salesperson since 1983 and specifically in Boston for the past 13 years. I am
always available via mobile phone, texting, or email. I’ve had many awards and recognitions over the
years including; International Diamond Club at Coldwell Banker, Largest sale at Keller Williams in 2012
Q2, and Sterling Club at Keller Williams in 2013. Credentials include; Bachelor of Arts in Early Education
and minor in Psychology from the University of Massachusetts/Amherst, Commonwealth of
Massachusetts Real Estate Salesperson (Buyers & Sellers agent), Member of the Greater Boston Board
of Realtors, Member of Realtor.com, and Commonwealth of Massachusetts Notary Public.
I am a native New Englander and have lived in Newton, Brookline, and Boston’s Back Bay. I have
worked in the field of real estate since graduating college. I worked for many years as a marketing
coordinator for a prominent Boston developer, which provided me with a broad view of the many
facets of residential real estate. Real estate runs through my family’s blood and is intertwined with my
home life as my husband owns a plumbing company and my brother-in-law is a home builder in the
Greater Boston Area. My husband and I have done many purchase and renovation projects over the
years and living in the suburbs and working in the city over the years has given me a unique
perspective in understanding “Urban to Suburban” real estate.
I volunteer with the Newton Wellesley Hospital thrift store and am an active member of the breast
cancer charity fund “Art Because”, supporter of AIDS Action Committee, Breast Cancer Research, and
MSPCA. My hobbies and interests include cooking, jewelry making, fine dining, fine wines, art shows,
dance performances, and last but not least travel.
I bring forth a sense of humor and knowledge of the business that is unmatched. I currently live in
Newton Centre with my husband and our son, who is leaving for college this year, a sweet elderly pug
named Millie, and two rescue cats Mr. Happer and Muffin.
My commitment to you: Relax and let me help you enjoy this process making it as seamless and simple
as possible.
Regards
Karen M Fallon

4.
PROFES S IONAL PROF I LE
Karen M Fallon
Real Estate Expert
Keller Williams Realty
Urban to Suburban - Finding the right house in the right location for the right price is my business.
I specialize in transaction management, which includes listings, sales, pricing, buyer
representation, marketing, downsizing, and upsizing. I sell and list luxury properties in the South
End, Back Bay, and Beacon Hill neighborhoods of Boston, as well as nearby suburbs of Newton,
Wellesley, Brookline, and Westwood to name a few.
I have been a licensed salesperson since 1983 and specifically in Boston for the past 13 years. I am
always available via mobile phone, text, or email. I’ve had many awards and recognitions over the
years including; International Diamond Club at Coldwell Banker, Largest sale at Keller Williams in
2012 Q2, and Sterling Club at Keller Williams in 2013. Credentials include; Bachelor of Arts in Early
Education and minor in Psychology from the University of Massachusetts/Amherst,
Commonwealth of Massachusetts Real Estate Salesperson (Buyers & Sellers agent), Member of the
Greater Boston Board of Realtors, Member of Realtor.com, and Commonwealth of Massachusetts
Notary Public
I am a native New Englander and have lived in Newton, Brookline, and Boston’s Back Bay. I have
worked in the field of real estate since graduating college. I worked for many years as a marketing
coordinator for a prominent Boston developer, which provided me with a broad view of the many
facets of residential real estate. Real estate runs through my family’s blood and is intertwined with
my home life as my husband owns a plumbing company and my brother-in-law is a home builder in
the Greater Boston Area. My husband and I have done many purchase and renovation projects
over the years. Living in the suburbs and working in the city over the years has given me a unique
perspective in understanding “Urban to Suburban” real estate.
I take a different approach to real estate, one that is built on personal touches, win-win deals and
positive results. I focus on educating and listening to my clients and I will advocate and negotiate
on your behalf. My job is to make the process of searching for and/ or the selling of your home
seamless with no surprises at the closing table. I utilize the latest technologies, market research
and business strategies to exceed your expectations. Most importantly I listen and I will find
solutions that are tailored to you.
Karen M Fallon

5.
MAMRKAERTIKNEGT SINTRGAT ESGTRY:AT EGY
• Online listing systems: Listed in both MLS (Multiple Listing Service) and LINK (Listing Information Network) online listing systems.
• Photos: Great photos of property showing your home at it’s best for all advertising, both print and online.
• Online Web Presence
– www.kw.com: found on Keller Williams main website.
– Listed by over 350+ of our Keller Williams web partners, such as Trulia, Google, Yahoo! Real Estate, Zillow and more (see insert).
– www.zillow.com: premium featured listing.
– www.trulia.com: premium featured listing.
– www.realtor.com: this is a premium listing format including extra pictures, specialty text and your home shown as a special
featured listing at the top of the page regularly for extra exposure.
– www.boston.com: online version of the Boston Globe with a premium listing format including pictures and direct agent contact
information.
• Local Advertising
– Email notification: sent to agents in local area via MLS.
– Email notification: sent to agents in local area via our exclusive list.
• Open Houses
– Public Open Houses first 2 weeks on the market and typically every other week thereafter.
– Broker Open House second week on the market.
• Mortgage Services
– Provide reference sheets from trusted lender for buyers.
– Buyer incentive programs
• Competitive Market Analysis: sold and available properties comparable to your property to help determine correct pricing and
marketing strategy.

6.
INT E RNE T MARK E T ING
EXTENDED MARKET REACH
W h e n y o u l i s t w i t h m e , w e ’ l l
h a v e a c c e s s t o t h e K e l l e r
W i l l i a m s L i s t i n g S y s t e m , o r
K W L S . T h i s p r o p r i e t a r y ,
e x c l u s i v e s y s t e m e n s u r e s
y o u r p r o p e r t y i s m a r k e t e d
o n l i n e 2 4 / 7 t h r o u g h m o r e
t h a n 3 5 0 o f t h e m o s t p o p u l a r
s e a r c h W e b s i t e s .

7.
INT E RNE T MARK E T ING
INTERNATIONAL MARKET REACH
W h e n y o u l i s t w i t h m e , w e ’ l l
a l s o g e t g l o b a l e x p o s u r e f o r
y o u r p r o p e r t y t h r o u g h
P r o x i o , t h e i n t e r n a t i o n a l
M u l t i p l e L i s t i n g S e r v i c e . T h i s
w i l l c o n n e c t y o u w i t h o v e r
6 0 0 , 0 0 0 r e a l e s t a t e
p r o f e s s i o n a l s a r o u n d t h e
w o r l d a n d a u t o m a t i c a l l y
t r a n s l a t e y o u r p r o p e r t y
d e t a i l s i n t o t h e n a t i v e
l a n g u a g e o f t h e p o t e n t i a l
b u y e r .

8.
P R O F E S S I O N A L P H O T O G R A P H Y

9.
PROP E RT Y F L Y E RS
Insert here

10.
EXTENDED MARKET REACH

11.
T ECHNOLOGY DRIVEN MARK E T ING
• Put on All Marketing Materials
• Designed to Direct User to another
Destination
Your Property Virtual Tour will be loaded on
YouTube for Online Marketing Exposure

12.
POS TCARD MAI L INGS
Insert here

13.
WE B S I T E EXPOSURE
• www.yourwebsite.com
www.kmfhomes.com

14.
SOCIAL MEDIA
”

15.
S TAGING
We want your home to be shown in
the best possible light to
prospective buyers to get you top
dollar in the shortest amount of
time.
We will create a warm and inviting
environment focusing on the best
architectural features and selling
points of your home.

16.
WHY K E L L E R WI L L IAMS
Keller Williams is not your traditional Real Estate
company. That is why it is not surprising that it is the
fastest growing real estate company in North America.
Our phenomenal growth is only part of the story:
• Largest independent real estate franchise
• A network of over 100,000 real estate
consultants
• 700+ offices in the US and Canada (50
Major Markets)
• International offices in the United Kingdom,
Germany, Austria, Switzerland, South Africa,
Turkey, Indonesia & Vietnam
• Excellence in cutting-edge real estate
training, real estate coaching and real
estate education
• Most Innovative Real Estate Company –
Inman News

17.
WHY K E L L E R WI L L IAMS
Technology
• Leading-edge tech tools and training give me the edge in effectively marketing your
property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller
Williams Listing System (KWLS), your property is fed to more than 350 online search
engines and available on KW’s Web network of more than 76,000 sites.
• Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy,
every single Internet inquiry on your property will come directly to me so that I can
follow up quickly on potential buyers for your property.
Teamwork
• Keller Williams Realty was designed to reward agents for working together. Based on
the belief that we are all more successful if we strive toward a common goal rather
than our individual interests, I’m confident that every Keller Williams professional
shares the common goal of serving you, my client, in the best way possible.
Knowledge
• Keller Williams Realty helps me stay ahead of trends in the real estate industry through
its comprehensive, industry-leading training curriculum and research resources. It’s
what prepares me to provide you with unparalleled service.
Reliability
• Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the
importance of having the integrity to do the right thing, always putting your needs
first. It reinforces my belief that my success is ultimately determined by the legacy I
leave with each client I serve.
Track Record
• I’m proud to work for the fastest -growing real estate company in North America and
the third-largest real estate company in the United States. It’s proof that when you
offer a superior level of service, the word spreads fast.

18.
WHY K E L L E R WI L L IAMS
• Keller Williams Realty has
offices across the country
and worldwide.

19.
MARK E T SHARE

20.
WHY K E L L E R WI L L IAMS
• Keller Williams Realty is
the Largest Real Estate
Company in the United
States by agent count.
• Our web network boasts
2.6 million unique visitors
per month

21.
CONSUME R -CENTRIC KW.COM

22.
K E L L E R WI L L IAMS AWARDS & HONORS

23.
S O U R C E S U S E D I N H OME S E A R C H
2012 2013
INTERNET
REAL ESTATE AGENT
YARD SIGN
OPEN HOUSE
PRINT NEWSPAPER AD
HOME BOOK OR MAGAZINE
HOME BUILDER
RELOCATION COMPANY
TELEVISION
BILLBOARD
90% 94%
87% 90%
53% 52%
45% 47%
27% 23%
18% 16%
17% 16%
4% 3%
5% 4%
5% 4%

24.
VALUE OF WE B S I T E S
VERY
USEFUL
PHOTOS 83%
SOMEWHA
T
USEFUL
NOT
USEFUL
DID NOT
USE /
NOT AVAIL
15% * *
DETAILED INFO ABOUT
PROPERTIES FOR SALE
VIRTUAL TOURS
REAL ESTATE AGENT
CONTACT INFORMATION
INTERACTIVE MAPS
NEIGHBORHOOD INFO
PENDING
SALES/CONTRACT
STATUS
DETAILED INFO ABOUT
RECENTLY SOLD
PROPERTIES
INFORMATION ABOUT
UPCOMING OPEN
HOUSES
VIDEOS
REAL ESTATE ARTICLES
79% 19% * *
43% 34% 11% 13%
39% 34% 14% 13%
40% 36% 12% 13%
34% 45% 12% 10%
31% 36% 19% 15%
33% 34% 14% 10%
21% 33% 23% 24%
19% 33% 20% 28%
6% 25% 29% 40%

25.
WHAT BUY E RS WANT MOS T FROM AGENT S
3%
3%
8%
7%
1%
2%

26.
H O W B U Y E R S F O U N D T H E I R A G E N T
2011 2012 2013
46% 45% 42%
9% 11% 12%
9% 10% 12%
7% 6% 6%
6% 6% 6%
4% 3% 3%
4% 4% 4%
3% 4% 3%
1% * 1%
* 1% 1%
10 11% 1%

27.
PRICING

28.
P R I C E R I GH T – A T T R A C T B U Y E R S
• Pricing your property
competitively will generate the
most activity from agents and
buyers.
• Pricing your property too high
may make it necessary to drop
the price below market value
to compete with new, well
priced listings.

29.
P R ICI NG MI SCONCE P T IONS
• The value of your property is
determined by what a buyer is
willing to pay and a seller is
willing to accept in today’s
market.
• Buyers make their pricing
decision based on comparing
your property to other
properties SOLD in your area.
Historically, your first offer is
usually your best.

30.
PRICED AHEAD OF THE MARK E T

31.
PRICED AHEAD OF THE MARK E T

32.
PRICE RIGHT – T IME ON T H E MA R K E T WOR K S A GA I N S T Y OU

33.
WH A T S E L L S – R IGH T P R ICE
• To get your home sold for the
most money in the least
amount of time, we have to
price it “in the market”.

34.
P R ICE COMP E T I T I V E L Y – T H E F I R S T 3 0 D AY S AR E CR I T ICAL

35.
Contact I nfo:
Karen M Fallon
1313 Washington St| Boston, MA 02118
Mobile: 617-529-1210 | Office: 617-861-3700
Email: karen@kmfhomes.com
Website: www.kmfhomes.com