1. Audience Profile
Target Demographic:14-21
Target audience forourmusicvideo
isfrom 14 to 21 year olds.
Majorityof people withinour
target demographicare in
education,andmusicisseenas
a release,awayto escape from
homeworkortrouble from
parents,teachersorpeers.
Clothesplayanimportantpart in
youngpeople’slife’sandmusicis
alsoa fashion,somusicand
clotheshave a parallel importance.
At thisage,youngpeople beginto
make decisionsforthemselvesand
become more independent,andare
introducedtonew things,suchas
sex,alcohol,cigarettesetc.
At these ages,asocial life isvery
important,goingoutwithyour
mateson the weekends,listening
to music,goingto the cinema,
goingto house parties