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SEOFORANSWERS
RANKING #0DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
THEGOODOLDDAYS
MODERNSEOREALITY
WAIT,ITGETSWORSE
MOREGLOOM&DOOM
IT’SHERESOMEWHERE
SOYLENTSERPISADS!
KNOWLEDGEGRAPH
ANSWERS, V1
KNOWLEDGEPANELS
KNOWLEDGEPANELS
KNOWLEDGECARDS
KNOWLEDGEPANELS
KNOWLEDGECARDS
KNOWLEDGEEXTREME
100PBOFANSWERS
MACHINECURATION
ANSWERS, V2
FEATUREDSNIPPETS
ANSWERSINTABLES
ANSWERSFROMLISTS
RELATEDQUESTIONS
ANYTHINGFAMILIAR?
NOWIN11MARKETS
h/t @sergey_alakov
ANSWERS MATTER
FACTS&DATA
ANSWERSAREEXPANDINGRAPIDLY
WHATBEATSFIRST?
#0
ZEROBEATSTHEFOLD
TWO-FOR-ONEBONUS
#0
#1
AREALSEOSHORTCUT
#2
#0
FEATUREDSNIPPETSBYRANKING
WHAT’STHERECORD?
#0
ONEFULLSERPJUMPED
#10
VOICESEARCH
ONLYRETURNS
ONEANSWER
http://mz.cm/sf2016-1
+114%CTRBOOST
http://mz.cm/sf2016-2
SNIPPET=40KCLICKS
YOUR CONTENT
YOURRULES
HEY,THAT’S
MYDATA!
HEY,THAT’S
MYDATA.
AFEWWEEKSLATER…
WAIT,IKNOWTHAT!
CHALLENGEACCEPTED
0/1COMBOUNLOCKED
TWOSTEPSTOFEATUREDSNIPPETS
RANKING
RELEVANCE
KEYWORDRESEARCH
FORQUESTIONS
“WHAT…?” QUESTIONS
WHATCANBEIMPLIED
“WTF…?” QUESTIONS
h/t @DeanCruddace
“HOW…?” QUESTIONS
“HOW…?” QUESTIONS
UNLESSIT’SFACTUAL
“WHY…?” QUESTIONS
“WHO…?” QUESTIONS
“WHO…?” QUESTIONS
UNLESSYOU’REONTV
“WHERE?” QUESTIONS
“WHERE?” QUESTIONS
“WHEN…?” QUESTIONS
UNLESSIT’SFACTUAL
BUTTHAT’SNOTALL
FINDAPRIMETARGET
USESITE:+QUESTION
BE THE ANSWER
GETTHELEAD
TARGETEDANSWERS…
LEAVESTRONGTRAILS
peter@moz.com • @dr_pete
THANKSFORWATCHING!
SEO for Answers: Ranking #0
SEO for Answers: Ranking #0
SEO for Answers: Ranking #0
SEO for Answers: Ranking #0
SEO for Answers: Ranking #0
SEO for Answers: Ranking #0
SEO for Answers: Ranking #0
SEO for Answers: Ranking #0
SEO for Answers: Ranking #0
SEO for Answers: Ranking #0
SEO for Answers: Ranking #0
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SEO for Answers: Ranking #0

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Google’s dive into index-generated answers seems like a threat to many, but for SEOs it’s also a new opportunity. Learn how and when you can jump the organic queue and rank #0.

Veröffentlicht in: Marketing
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  • @Renee Girard Yes - in our data about 1/3 of the Featured Snippets come from the #1 organic positions, and about 2/3 from the rest of the first page.
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  • Great preso as usual! Does slide 37 mean that about 34% of the time whoever ranks #1 gets a featured snippet?
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SEO for Answers: Ranking #0

  1. 1. SEOFORANSWERS RANKING #0DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  2. 2. THEGOODOLDDAYS
  3. 3. MODERNSEOREALITY
  4. 4. WAIT,ITGETSWORSE
  5. 5. MOREGLOOM&DOOM
  6. 6. IT’SHERESOMEWHERE
  7. 7. SOYLENTSERPISADS!
  8. 8. KNOWLEDGEGRAPH ANSWERS, V1
  9. 9. KNOWLEDGEPANELS
  10. 10. KNOWLEDGEPANELS
  11. 11. KNOWLEDGECARDS
  12. 12. KNOWLEDGEPANELS
  13. 13. KNOWLEDGECARDS
  14. 14. KNOWLEDGEEXTREME
  15. 15. 100PBOFANSWERS
  16. 16. MACHINECURATION ANSWERS, V2
  17. 17. FEATUREDSNIPPETS
  18. 18. ANSWERSINTABLES
  19. 19. ANSWERSFROMLISTS
  20. 20. RELATEDQUESTIONS
  21. 21. ANYTHINGFAMILIAR?
  22. 22. NOWIN11MARKETS h/t @sergey_alakov
  23. 23. ANSWERS MATTER FACTS&DATA
  24. 24. ANSWERSAREEXPANDINGRAPIDLY
  25. 25. WHATBEATSFIRST? #0
  26. 26. ZEROBEATSTHEFOLD
  27. 27. TWO-FOR-ONEBONUS #0 #1
  28. 28. AREALSEOSHORTCUT #2 #0
  29. 29. FEATUREDSNIPPETSBYRANKING
  30. 30. WHAT’STHERECORD? #0
  31. 31. ONEFULLSERPJUMPED #10
  32. 32. VOICESEARCH ONLYRETURNS ONEANSWER
  33. 33. http://mz.cm/sf2016-1 +114%CTRBOOST
  34. 34. http://mz.cm/sf2016-2 SNIPPET=40KCLICKS
  35. 35. YOUR CONTENT YOURRULES
  36. 36. HEY,THAT’S MYDATA!
  37. 37. HEY,THAT’S MYDATA.
  38. 38. AFEWWEEKSLATER…
  39. 39. WAIT,IKNOWTHAT!
  40. 40. CHALLENGEACCEPTED
  41. 41. 0/1COMBOUNLOCKED
  42. 42. TWOSTEPSTOFEATUREDSNIPPETS RANKING RELEVANCE
  43. 43. KEYWORDRESEARCH FORQUESTIONS
  44. 44. “WHAT…?” QUESTIONS
  45. 45. WHATCANBEIMPLIED
  46. 46. “WTF…?” QUESTIONS h/t @DeanCruddace
  47. 47. “HOW…?” QUESTIONS
  48. 48. “HOW…?” QUESTIONS
  49. 49. UNLESSIT’SFACTUAL
  50. 50. “WHY…?” QUESTIONS
  51. 51. “WHO…?” QUESTIONS
  52. 52. “WHO…?” QUESTIONS
  53. 53. UNLESSYOU’REONTV
  54. 54. “WHERE?” QUESTIONS
  55. 55. “WHERE?” QUESTIONS
  56. 56. “WHEN…?” QUESTIONS
  57. 57. UNLESSIT’SFACTUAL
  58. 58. BUTTHAT’SNOTALL
  59. 59. FINDAPRIMETARGET
  60. 60. USESITE:+QUESTION
  61. 61. BE THE ANSWER GETTHELEAD
  62. 62. TARGETEDANSWERS…
  63. 63. LEAVESTRONGTRAILS
  64. 64. peter@moz.com • @dr_pete THANKSFORWATCHING!

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