Be the Answer: SEO in 2016

•

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Peter "Dr. Pete" Meyers

This document discusses Google's expanding knowledge graph and how it is powering different features like quick answers, knowledge panels, and related questions. It also mentions that Google estimates around 25% of queries now evoke a knowledge graph answer. The document then lists and briefly describes various knowledge graph powered features for answering queries on mobile, for closed ecosystems, for specific domains like weather, sports, and more. It concludes by discussing challenges in question matching and opportunities for optimizing knowledge graph results.

BETHEANSWER:
SEOIN2016DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

http://mz.cm/algo

http://mz.cm/sic1-dp

http://mozcast.com

OURMASSDELUSION

SPOTTHEORGANIC!

SPOTTHEORGANIC!

SPOTTHEORGANIC!

SPOTTHEORGANIC!

SPOTTHEORGANIC!

KNOWLEDGEGRAPHISEXPANDING
Google won’t say officially what
percentage of queries evoke a
Knowledge Graph answer but appears
comfortable with a ballpark estimate
of about 25 percent.
-- Steven Levy
http://mz.cm/sic2-dp

KNOWLEDGECARDS

FEATUREDSNIPPETS

FEATUREDSNIPPETS

RELATEDQUESTIONS

RELATEDQUESTIONS

KNOWLEDGECOMBOS

QUICKANSWERS
AREDESIGNED
FORMOBILE.

ANSWERSARE
GETTINGMORE
DISRUPTIVE.

QUICKANSWERS
WILLDOMINATE
VOICESEARCH.

CLOSED ECOSYSTEMS:
THEBADNEWS

LIVERESULTS:WEATHER

LIVERESULTS:STOCKS

LIVERESULTS:SPORTS

“MEGA-VIDEO”BOX

LYRICS(GOOGLEPLAY)

DEFINITIONCARDS

CALCULATORS&TOOLS

MEDICALKNOWLEDGE

GOOGLENOWCARDS

CURATEDKNOWLEDGE:
GOODISHNEWS

KNOWLEDGEPANELS

KNOWLEDGEPANELS

KNOWLEDGEECOSYSTEM

STRUCTUREDDATA

http://mz.cm/sic3-dp

http://mz.cm/sic4-dp

DOYOUWANTTHIS?

DOYOUWANTTHIS?

INDEXEDKNOWLEDGE:
BETTER NEWS

THETRUTHISOUTTHERE

THETRUTHISOUTTHERE

EXTRACTEDANSWERS

BULLETED/ORDEREDLISTS

RICHLISTSWITHIMAGES

RICHDATAINTABLES

RELATEDQUESTIONS

I’MFEELINGCURIOUS

http://mz.cm/sic5-dp

CANYOUSKIPTHELINE?
#0

FASTTRACKTOTHETOP?
#0
#5

IT’SYOURDATA(RIGHT?)

MISSIONACCOMPLISHED

CHALLENGEACCEPTED

CHALLENGEACCEPTED

POORQUESTIONMATCH

0/1COMBOUNLOCKED!

1.RANKONPAGEONE
2.TARGETTHEQUESTION
TWO“EASY”STEPS

3 TYPES, 3 TACTICS
FUTUREPROOF

1.LOWOPPORTUNITY:MONITOR

2.MIXEDOPPORTUNITY:CHOOSE

3.HIGHOPPORTUNITY:OPTIMIZE

http://mz.cm/glossary

THANKYOUpeter@moz.com • @dr_pete

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Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

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Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

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Rise and fall of Kulula.com, an airline won consumers by different marketing ...

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

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Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

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TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

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Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

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Best 5 Graphics Designing Course In Chandigarh

Best 5 Graphics Designing Course In Chandigarh

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Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

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[Expert Panel] New Google Shopping Ads Strategies Uncovered

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Search Engine Journal

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Analysis of Sineing Website and how to fix

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DHARMENDER PRATAP

This presentation examines digital marketing services in Noida, providing practical strategies to grow your business online. This includes SEO optimization to improve search engine visibility, social media marketing to engage audiences on platforms like Facebook, Instagram, LinkedIn, and PPC advertising to drive traffic and conversions Content marketing crafts high-quality content to attract organic traffic and establishes thought leadership. Manages analytics and optimization metrics and prepares strategies for continuous improvement. These strategies help you increase your digital presence and attract more customers in the competitive Noida market.

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Welcome to DataMetricks Consulting (1).pptx

Welcome to DataMetricks Consulting (1).pptx

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How consumers use technology and the impacts on their lives

How consumers use technology and the impacts on their lives

How consumers use technology and the impacts on their lives

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

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10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

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Welcome to DataMetricks Consulting (1).pptx

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Be the Answer: SEO in 2016

1. BETHEANSWER: SEOIN2016DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

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72. THANKYOUpeter@moz.com • @dr_pete