Be the Answer: SEO in 2016

•

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Peter "Dr. Pete" Meyers

This document discusses Google's expanding knowledge graph and how it is powering different features like quick answers, knowledge panels, and related questions. It also mentions that Google estimates around 25% of queries now evoke a knowledge graph answer. The document then lists and briefly describes various knowledge graph powered features for answering queries on mobile, for closed ecosystems, for specific domains like weather, sports, and more. It concludes by discussing challenges in question matching and opportunities for optimizing knowledge graph results.

BETHEANSWER:
SEOIN2016DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

http://mz.cm/algo

http://mz.cm/sic1-dp

http://mozcast.com

OURMASSDELUSION

SPOTTHEORGANIC!

SPOTTHEORGANIC!

SPOTTHEORGANIC!

SPOTTHEORGANIC!

SPOTTHEORGANIC!

KNOWLEDGEGRAPHISEXPANDING
Google won’t say officially what
percentage of queries evoke a
Knowledge Graph answer but appears
comfortable with a ballpark estimate
of about 25 percent.
-- Steven Levy
http://mz.cm/sic2-dp

KNOWLEDGECARDS

FEATUREDSNIPPETS

FEATUREDSNIPPETS

RELATEDQUESTIONS

RELATEDQUESTIONS

KNOWLEDGECOMBOS

QUICKANSWERS
AREDESIGNED
FORMOBILE.

ANSWERSARE
GETTINGMORE
DISRUPTIVE.

QUICKANSWERS
WILLDOMINATE
VOICESEARCH.

CLOSED ECOSYSTEMS:
THEBADNEWS

LIVERESULTS:WEATHER

LIVERESULTS:STOCKS

LIVERESULTS:SPORTS

“MEGA-VIDEO”BOX

LYRICS(GOOGLEPLAY)

DEFINITIONCARDS

CALCULATORS&TOOLS

MEDICALKNOWLEDGE

GOOGLENOWCARDS

CURATEDKNOWLEDGE:
GOODISHNEWS

KNOWLEDGEPANELS

KNOWLEDGEPANELS

KNOWLEDGEECOSYSTEM

STRUCTUREDDATA

http://mz.cm/sic3-dp

http://mz.cm/sic4-dp

DOYOUWANTTHIS?

DOYOUWANTTHIS?

INDEXEDKNOWLEDGE:
BETTER NEWS

THETRUTHISOUTTHERE

THETRUTHISOUTTHERE

EXTRACTEDANSWERS

BULLETED/ORDEREDLISTS

RICHLISTSWITHIMAGES

RICHDATAINTABLES

RELATEDQUESTIONS

I’MFEELINGCURIOUS

http://mz.cm/sic5-dp

CANYOUSKIPTHELINE?
#0

FASTTRACKTOTHETOP?
#0
#5

IT’SYOURDATA(RIGHT?)

MISSIONACCOMPLISHED

CHALLENGEACCEPTED

CHALLENGEACCEPTED

POORQUESTIONMATCH

0/1COMBOUNLOCKED!

1.RANKONPAGEONE
2.TARGETTHEQUESTION
TWO“EASY”STEPS

3 TYPES, 3 TACTICS
FUTUREPROOF

1.LOWOPPORTUNITY:MONITOR

2.MIXEDOPPORTUNITY:CHOOSE

3.HIGHOPPORTUNITY:OPTIMIZE

http://mz.cm/glossary

THANKYOUpeter@moz.com • @dr_pete

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How to utilize calculated properties in your HubSpot setups

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Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

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AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

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SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

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In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

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Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

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