The evolution of social media, growth in mobile and GPS, and increasing confidence in online identity mean there are now great opportunities for consumers to challenge companies. This presentation was first given at Social Media Week, London, 2010.

1. Social media and the consumer opportunity @crudden Paul McCrudden Local Social Summit @ Social Media Week: The Science of Social Media February 2010

2. The evolution of social media, growth in mobile and GPS, and individuals’ maturing confidence in their online identity are resulting in new opportunities for consumers to challenge brands. Brands need to start identifying how to respond effectively. Social media and the consumer opportunity

8. #sixweeks

11. Feltron Report 2009

13. FourSquare office

16. What friends are for

17. Never the same network

18. The new behaviour

19. How do you make your data work for you? Value in your data

20. How do you make your data work for you? Value in your data

21. Value in your data How do you make your data work for you ?

22. Blippy: Money talks

23. Find the value in your data “ To tell people - friends, acquaintances, maybe even strangers - a little bit more about you.” Philip Kaplan, Blippy co-founder on Blippy I reckon: You should tell companies more about you.

31. Thank you @crudden Local Social Summit @ Social Media Week: The Science of Social Media February 2010 [email_address]