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CraigRispinCSP
“Craig we’ve seen more
change in the last 3 years
than in the last 30.”
Technology Changes
Exponentially
People Think Linearly
A.T. Kearney Studied
Why Strategic Plans
Tend to Fail...
Strategy Formulation What Goes Wrong?
88%LackofUnderstandingofFutureTrends
Did You Know -
That in 2028?
Video & Discussion
Discuss with a Partner:
What Did You Find Most
Interesting in the Video?
“If change is
happening on
the outside
faster than on
the inside -
the end is in
sight.”
-Jack Welch
146 Startups are
Valued at More Than
$1 Billion
Uber - World’s Largest Transport Company,
Owns No Vehicles
Airbnb - World’s Largest Accommodation
Provider, Owns No Real Estate
500,000Average # of Nightly Airbnb Stays
Facebook - World’s Most Biggest
Media Owner, Creates No Content
Alibaba, The Most Valuable
Retailer, Has No Inventory
When Will We See
the Uber of
Financial Planning?
FinTech Refers to New Solutions
Which Demonstrate a Disruptive
Innovation of Applications, Processes,
Products or Business...
FinTech
Author: Inga Beale, Chief Executive Officer, Lloyd’s
So How Do the World’s
Financial Services - the Engines
of the Global Economy – Deal
with this Disruptive Force?
Three words:
Engage. Embrace.
Evolve.
Peer-to-Peer
Lending
Wells Fargo:
Total average loans of
$885.4 billion,
up 7 percent
Lending Club:
Total average loans of
$15 Billion,
up ~ 100%
Operating Expense Ratio
Wells Fargo: 5.63%
Lending Club: 1.98%
ut new players all the time
Morg
Three words:
Engage. Embrace.
Evolve.
Machine Learning
Online Reputation
Managment
(ORM)
Online Reputation Management
Online reputation management is the
understanding or influencing of an individual's
or busine...
ORM is Critically
Important for
Professionals Today
and in the Future
80-90% of Customers
Check Online Reviews
Before Purchasing
80-90% of Customers
Believe the Online
Reviews
Many Online Reviews
are Negative and Fake
1 Billion Names are
Googled Every Day
Google & Yelp
We Live in Google’s
World
SEO is Dead (or Dying)
Paid Placement &
Social Proof Rules
What Did Google Look
Like in 2008?
What’s the Worlds’
Most Popular Mobile
App?
Google Maps for Mobile
54% of Global Smartphone
Owners Use it Monthly
(Aug 2013)
Yelp
Sensis Has Gone
All-In on Yelp
As of 2012, 45 percent of
Yelp searches are done
from a mobile device
But There is Lots of
Controversy Around
Yelp and It’s Power
So Let’s Get Started with
Your Personal ORM
Project!
Getting Started
- with -
Look great when employers, clients and even dates Google you.
BrandYourself empowers anyone to
take control of Google results for
their own name & improve their
online reputation.
BrandYourself is the first DIY
online reputation management
tool that takes you through the
process of improving Google
re...
TURN THIS INTO THIS
By boosting positive links & profiles about you, like:
A PERSONAL
WEBSITE
NEWS
ARTICLES
SOCIAL MEDIA
PROFILES
(And other t...
Not all links are
created equal
Submit a positive profile or link about you that you want people to find
when they Google your name in the My Links tab.
L...
DIY TOOL
Submit a positive profile or link about you that you want people to find
when they Google your name in the My Links tab.1
...
If you click “(+) View all” in the previous screenshot, you’ll see the full list
of recommended profiles, if you have one,...
Follow the suggested Boost Steps to help the link rank higher in Google
results for your name2
When you submit a profile o...
You’ll see this overview popup when you click “Boost”. It lists all the steps you can take to
help your LinkedIn. Every st...
Setting my name is my first boost step because my name on LinkedIn is “PeteK179”, which is
a problem. I need to change it ...
To do this step, I’ll click the “set your name” link. This will open simple
directions showing me how to change my name co...
BrandYourself links to the exact page on LinkedIn where I can set my name. I’ll change my name
to “Pete Kistler”, click sa...
Back on BrandYourself, click “Verify this step” to mark the step as complete.
3
Woohoo! This step is complete, and my LinkedIn profile is now more likely to
rank higher when people Google “Pete Kistler”...
Keep submitting positive profiles/links about you. You can submit up to 3
links as a free BrandYourself user and unlimited...
Monitor your profile / links’ movement in search rankings &
receive alerts when something changes.5
If you find a link sli...
Set up your BrandYourself profile in the profile tab. It’s
optimized to rank well in search results for your name.6
Fill o...
See when someone visits your BrandYourself profile
6
Know if the hiring manager looked you up after the job interview or p...
Digital Disruption
in Financial
Services
CraigRispinCSP
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert
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Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert

  1. 1. CraigRispinCSP
  2. 2. “Craig we’ve seen more change in the last 3 years than in the last 30.”
  3. 3. Technology Changes Exponentially People Think Linearly
  4. 4. A.T. Kearney Studied Why Strategic Plans Tend to Fail...
  5. 5. Strategy Formulation What Goes Wrong? 88%LackofUnderstandingofFutureTrends
  6. 6. Did You Know - That in 2028? Video & Discussion
  7. 7. Discuss with a Partner: What Did You Find Most Interesting in the Video?
  8. 8. “If change is happening on the outside faster than on the inside - the end is in sight.” -Jack Welch
  9. 9. 146 Startups are Valued at More Than $1 Billion
  10. 10. Uber - World’s Largest Transport Company, Owns No Vehicles
  11. 11. Airbnb - World’s Largest Accommodation Provider, Owns No Real Estate
  12. 12. 500,000Average # of Nightly Airbnb Stays
  13. 13. Facebook - World’s Most Biggest Media Owner, Creates No Content
  14. 14. Alibaba, The Most Valuable Retailer, Has No Inventory
  15. 15. When Will We See the Uber of Financial Planning?
  16. 16. FinTech Refers to New Solutions Which Demonstrate a Disruptive Innovation of Applications, Processes, Products or Business Models in the Financial Services Industry
  17. 17. FinTech
  18. 18. Author: Inga Beale, Chief Executive Officer, Lloyd’s
  19. 19. So How Do the World’s Financial Services - the Engines of the Global Economy – Deal with this Disruptive Force?
  20. 20. Three words: Engage. Embrace. Evolve.
  21. 21. Peer-to-Peer Lending
  22. 22. Wells Fargo: Total average loans of $885.4 billion, up 7 percent
  23. 23. Lending Club: Total average loans of $15 Billion, up ~ 100%
  24. 24. Operating Expense Ratio Wells Fargo: 5.63% Lending Club: 1.98%
  25. 25. ut new players all the time Morg
  26. 26. Three words: Engage. Embrace. Evolve.
  27. 27. Machine Learning
  28. 28. Online Reputation Managment (ORM)
  29. 29. Online Reputation Management Online reputation management is the understanding or influencing of an individual's or business's reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an
  30. 30. ORM is Critically Important for Professionals Today and in the Future
  31. 31. 80-90% of Customers Check Online Reviews Before Purchasing
  32. 32. 80-90% of Customers Believe the Online Reviews
  33. 33. Many Online Reviews are Negative and Fake
  34. 34. 1 Billion Names are Googled Every Day
  35. 35. Google & Yelp
  36. 36. We Live in Google’s World
  37. 37. SEO is Dead (or Dying) Paid Placement & Social Proof Rules
  38. 38. What Did Google Look Like in 2008?
  39. 39. What’s the Worlds’ Most Popular Mobile App?
  40. 40. Google Maps for Mobile 54% of Global Smartphone Owners Use it Monthly (Aug 2013)
  41. 41. Yelp
  42. 42. Sensis Has Gone All-In on Yelp
  43. 43. As of 2012, 45 percent of Yelp searches are done from a mobile device
  44. 44. But There is Lots of Controversy Around Yelp and It’s Power
  45. 45. So Let’s Get Started with Your Personal ORM Project!
  46. 46. Getting Started - with - Look great when employers, clients and even dates Google you.
  47. 47. BrandYourself empowers anyone to take control of Google results for their own name & improve their online reputation.
  48. 48. BrandYourself is the first DIY online reputation management tool that takes you through the process of improving Google results for your name.
  49. 49. TURN THIS INTO THIS
  50. 50. By boosting positive links & profiles about you, like: A PERSONAL WEBSITE NEWS ARTICLES SOCIAL MEDIA PROFILES (And other types of web content!)
  51. 51. Not all links are created equal
  52. 52. Submit a positive profile or link about you that you want people to find when they Google your name in the My Links tab. Links rank differently in search results for a number of reasons • How credible the domain/ site it’s associated with • how recent it was posted/updated • Popularity - Views, likes, shares, comments, etc. • Keywords - Where does your name appear & how many times !Social media profiles rank well because they are a credible site about you that can be constantly updated News initially ranks well b/c search engines view them as credible & relevant but may drop in rankings once no longer relevant
  53. 53. DIY TOOL
  54. 54. Submit a positive profile or link about you that you want people to find when they Google your name in the My Links tab.1 Start by submitting one of our top recommended profiles. If you don’t have one of those, click the “(+) view all” link on the right to see more recommendations Or paste a link in the bar and hit “submit”!
  55. 55. If you click “(+) View all” in the previous screenshot, you’ll see the full list of recommended profiles, if you have one, just click its name to submit it
  56. 56. Follow the suggested Boost Steps to help the link rank higher in Google results for your name2 When you submit a profile or link (we picked LinkedIn here), our software automatically analyzes it and finds steps you can take to help it rank higher in Google. Click “Boost” to see the ones you should take.
  57. 57. You’ll see this overview popup when you click “Boost”. It lists all the steps you can take to help your LinkedIn. Every step you take will help make the link more search engine friendly
  58. 58. Setting my name is my first boost step because my name on LinkedIn is “PeteK179”, which is a problem. I need to change it to “Pete Kistler” (my full name) so Google knows it’s about me.
  59. 59. To do this step, I’ll click the “set your name” link. This will open simple directions showing me how to change my name correctly on LinkedIn.
  60. 60. BrandYourself links to the exact page on LinkedIn where I can set my name. I’ll change my name to “Pete Kistler”, click save, close this LinkedIn window and then return to BrandYourself.
  61. 61. Back on BrandYourself, click “Verify this step” to mark the step as complete. 3
  62. 62. Woohoo! This step is complete, and my LinkedIn profile is now more likely to rank higher when people Google “Pete Kistler” Earn boost points with each completed step - see how many you can get!
  63. 63. Keep submitting positive profiles/links about you. You can submit up to 3 links as a free BrandYourself user and unlimited links as a premium user.4 IMPORTANT: My LinkedIn won’t immediately rank higher. In can take Google 2-6 weeks to rerank it among millions of other webpages.
  64. 64. Monitor your profile / links’ movement in search rankings & receive alerts when something changes.5 If you find a link slipping in results or not ranking as high as you would like, revisit the boost steps for tips to keep it relevant & ranking well.
  65. 65. Set up your BrandYourself profile in the profile tab. It’s optimized to rank well in search results for your name.6 Fill out all areas of your profile completely to give it the BEST chance to rank well for your name.
  66. 66. See when someone visits your BrandYourself profile 6 Know if the hiring manager looked you up after the job interview or put a link to your profile on your resume and know if your resume has been looked at
  67. 67. Digital Disruption in Financial Services
  68. 68. CraigRispinCSP
  • SuccessionPlus

    Mar. 20, 2016
  • ArticleWriters

    Mar. 14, 2016

Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Innovation Expert

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