Craig Rispin's "Know First, Be First, Profit First" presentation slide pack. This is the big slide deck with over 200 slides - many more than you might have seen Craig present - but you can see them all!
5. Nassim Nicholas Taleb
The government-sponsored institution Fannie Mae, when I look
at its risks, seems to be sitting on a barrel of dynamite,
vulnerable to the slightest hiccup. But not to worry: their large
staff of scientists deemed these events “unlikely”.
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14. Globalised Acceleration Quiz:
Today, we do more business trade worldwide in a single
day than we did in all of 1974?
We now make more phone calls worldwide in a single
day than in all of 1984?
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15. Globalised Acceleration Quiz:
Today, we do more business trade worldwide in a single
day than we did in all of 1974?
We now make more phone calls worldwide in a single
day than in all of 1984?
There are more emails sent in a single minute today than
in all of 1994?
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16. Globalised Acceleration Quiz:
Today, we do more business trade worldwide in a single
day than we did in all of 1974?
We now make more phone calls worldwide in a single
day than in all of 1984?
There are more emails sent in a single minute today than
in all of 1994?
We sent more text messages on New Years Eve than
people on earth?
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17. Globalised Acceleration Quiz:
Today, we do more business trade worldwide in a single
day than we did in all of 1974?
We now make more phone calls worldwide in a single
day than in all of 1984?
There are more emails sent in a single minute today than
in all of 1994?
We sent more text messages on New Years Eve than
people on earth?
Speakers now use the word ‘Acceleration’ more in a
single speech than in the entire last century?
Up
18. People
Re W
-E ork
va /L e r- ion
lu ife
at nt ect
I n
io on
n C
Acceleration
Business Globalised Technology
Up
19. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve Re W Speed & Size
-E ork
va /L e r- ion
lu ife
at nt ect
I n
Marketing io on Unbreakable
n C
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Crowdsourcing eMemory
Virtual Innovation Open Security
Business Imperative Source Scare
Up
20. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve Re W Speed & Size
-E ork
va /L e r- ion
lu ife
at nt ect
I n
Marketing io on Unbreakable
n C
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Crowdsourcing eMemory
Virtual Innovation Open Security
Business Imperative Source Scare
Up
31. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve Re W Speed & Size
-E ork
va /L e r- ion
lu ife
at nt ect
I n
Marketing io on Unbreakable
n C
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Crowdsourcing eMemory
Virtual Innovation Open Security
Business Imperative Source Scare
Up
35. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve Re W Speed & Size
-E ork
va /L e r- ion
lu ife
at nt ect
I n
Marketing io on Unbreakable
n C
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Crowdsourcing eMemory
Virtual Innovation Open Security
Business Imperative Source Scare
Up
38. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve Re W Speed & Size
-E ork
va /L e r- ion
lu ife
at nt ect
I n
Marketing io on Unbreakable
n C
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Crowdsourcing eMemory
Virtual Innovation Open Security
Business Imperative Source Scare
Up
39. Virtual Business
Be a Mayor, Business Person
Just Game Playing You Say?
$20 Billion of Real Dollars in ’09
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42. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve Re W Speed & Size
-E ork
va /L e r- ion
lu ife
at nt ect
I n
Marketing io on Unbreakable
n C
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Crowdsourcing eMemory
Virtual Innovation Open Security
Business Imperative Source Scare
Up
46. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve Re W Speed & Size
-E ork
va /L e r- ion
lu ife
at nt ect
I n
Marketing io on Unbreakable
n C
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Crowdsourcing eMemory
Virtual Innovation Open Security
Business Imperative Source Scare
Up
47.
48.
49. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve Re W Speed & Size
-E ork
va /L e r- ion
lu ife
at nt ect
I n
Marketing io on Unbreakable
n C
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Crowdsourcing eMemory
Virtual Innovation Open Security
Business Imperative Source Scare
Up
50. 12
Reaching Global Executives:
Megatrends in B2B Marketing
2009 Report
51. 1
MEGATREND ONE
The shift to 360º thought leadership
A
sked to rate the value of various marketing user communities) and passive (print) promotional
activities on a five-point scale, meetings/ channels.
conferences and research/surveys top the list. The way forward is clearly a heavier reliance on
Today B2B providers view a broad array of creating a programme of thought leadership that
sponsored programmes, such as conferences and takes advantage of multiple-entry-point messaging.
white papers, as a valuable means of capturing
attention and persuading decision makers. 1. How important are the following non-traditional categories
of marketing activity to your organisation?
This is not to say that traditional advertising (Mean score out of 5)
has lost its appeal. Instead, the conclusion is that Meetings/conferences
3.85
organisations seeking to promote their businesses
Research/surveys
are increasingly relying on a range of channels, 3.76
White papers, executive summaries, articles
including print. 3.61
Specifically, these cross-channel programmes Website advertising and sponsorship
3.40
engage, inform and motivate target markets across Rankings, economic analysis and original content
a broad range of both active (meetings, webcasts, 3.25
Webcasts, podcasts and interactive forums
3.01
Source: 2006 sponsors survey (134 respondents)
52. 1
MEGATREND ONE
The shift to 360º thought leadership
A
sked to rate the value of various marketing user communities) and passive (print) promotional
activities on a five-point scale, meetings/ channels.
conferences and research/surveys top the list. The way forward is clearly a heavier reliance on
Today B2B providers view a broad array of creating a programme of thought leadership that
sponsored programmes, such as conferences and takes advantage of multiple-entry-point messaging.
white papers, as a valuable means of capturing
attention and persuading decision makers. 1. How important are the following non-traditional categories
of marketing activity to your organisation?
This is not to say that traditional advertising (Mean score out of 5)
has lost its appeal. Instead, the conclusion is that Meetings/conferences
3.85
organisations seeking to promote their businesses
Research/surveys
are increasingly relying on a range of channels, 3.76
White papers, executive summaries, articles
including print. 3.61
Specifically, these cross-channel programmes Website advertising and sponsorship
3.40
engage, inform and motivate target markets across Rankings, economic analysis and original content
a broad range of both active (meetings, webcasts, 3.25
Webcasts, podcasts and interactive forums
3.01
Source: 2006 sponsors survey (134 respondents)
53. Thought Leadership Defined
• The term was first coined in 1994, by Joel Kurtzman,
editor-in-chief of the magazine, Strategy+Business
• “Thought leaders are individuals or organisations
that are recognised by peers, customers and industry
experts as someone who deeply understand the
business they are in, the needs of their customers,
and the broader marketplace in which they operate.”
• “Thought leaders have a distinctively original idea,
a unique point of view or an insight.”
57. “Thought leadership centers on earning trust and
credibility. Thought leaders get noticed by
offering something different—information,
insights, and ideas, for instance.
!Thought leadership positions you and your
company as an industry authority and resource
and trusted advisor by establishing your
reputation as a generous contributor to your
industry.”
60. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve Re W Speed & Size
-E ork
va /L e r- ion
lu ife
at nt ect
I n
Marketing io on Unbreakable
n C
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Crowdsourcing eMemory
Virtual Innovation Open Security
Business Imperative Source Scare
Up
61. Innovation Imperative
How Many of You Agree Innovation is Critical to
the Future Success of Your Organisation?
Do You Have a Formal Innovation Program?
Do You Work Your Innovation Program Monthly?
How About Weekly?
Up
62. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve Re W Speed & Size
-E ork
va /L e r- ion
lu ife
at nt ect
I n
Marketing io on Unbreakable
n C
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Crowdsourcing eMemory
Virtual Innovation Open Security
Business Imperative Source Scare
Up
67. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve Re W Speed & Size
-E ork
va /L e r- ion
lu ife
at nt ect
I n
Marketing io on Unbreakable
n C
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Crowdsourcing eMemory
Virtual Innovation Open Security
Business Imperative Source Scare
Up
83. Innovation Imperative
How Many of You Agree Innovation is Critical to
the Future Success of Your Organisation?
Do You Have a Formal Innovation Program?
Do You Work Your Innovation Program Monthly?
How About Weekly?
Up
85. Would You Take a
Reduction in Pay
for a Significantly More
Fulfilling Job?
Up
86. Top 6 ‘Fulfilling’ Things:
More Flexible Hours to Fit Lifestyle
Regular Access to a Personal Business/Life Coach
Work on New & Varied Projects
Have Time to Volunteer to Worthy Charity/Cause
Start a New Business Venture
Be Able to Bring Their Loved Pet to Work
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87. People
Massive
Worker Shortage
Re W
-E ork - n
va /L t er tio
lu ife
at In nec
io
n Con
Business Technology
Structure Shift 98% Jobs Eliminated
Globalised
Acceleration
Up
94. “The term innovation means a
new way of doing something.
It may refer to incremental,
radical, and revolutionary
changes in thinking, products,
processes, or organizations.”
Max Mckeown - Financial Times 2008
95. Tom Peters
(of In Search of Excellence)
Says Innovation is Easy
You’re Just Hanging Out with the
Wrong People
And Benchmarking is Crazy
102. Open Innovation
Today, though, the internally oriented, centralized
approach to R&D is becoming obsolete in many
industries.
Specifically, companies must now harness outside
ideas to advance their own businesses while
leveraging their internal ideas outside their
current operations.”
H. W. Chesbrough (2003)
103. Open Innovation
Today, though, the internally oriented, centralized
approach to R&D is becoming obsolete in many
industries.
Specifically, companies must now harness outside
ideas to advance their own businesses while
leveraging their internal ideas outside their
current operations.”
H. W. Chesbrough (2003)
104.
105. Case Study: Open Innovation
vs. Traditional R&D
Dr. Ali Alwattar
Project: More Durable Product New Product Dev.
P&G
Innovation Scorecard Traditional R&D Open Innovation
Industries identified 1-2 5-10
Technology leads found 4-6 40-50
Performance in product 1 lead minimally helped 8 leads significantly helped
Intellectual property 0 patents filed 3 patents filed
Technologies transferred 0 made it out of lab 2 made it into new products
106. Case Study: Open Innovation
vs. Traditional R&D
Dr. Ali Alwattar
Project: More Durable Product New Product Dev.
P&G
Innovation Scorecard Traditional R&D Open Innovation
Industries identified 1-2 5-10
Technology leads found 4-6 40-50
Performance in product 1 lead minimally helped 8 leads significantly helped
Intellectual property 0 patents filed 3 patents filed
Technologies transferred 0 made it out of lab 2 made it into new products
108. s
Business Networks Human Core
Model & Alliances Capital Processes
10 Types of Innovation
Product & Product Service
Performance System Offering
Channel Brand Customer
Management Promise Experience
113. Innovation Outcomes Survey
1. Improved quality
2. Creation of new markets
3. Extension of the product range
4. Reduced labour costs
114. Innovation Outcomes Survey
1. Improved quality
2. Creation of new markets
3. Extension of the product range
4. Reduced labour costs
5. Improved production processes
115. Innovation Outcomes Survey
1. Improved quality
2. Creation of new markets
3. Extension of the product range
4. Reduced labour costs
5. Improved production processes
6. Reduced materials
116. Innovation Outcomes Survey
1. Improved quality
2. Creation of new markets
3. Extension of the product range
4. Reduced labour costs
5. Improved production processes
6. Reduced materials
7. Reduced environmental damage
117. Innovation Outcomes Survey
1. Improved quality
2. Creation of new markets
3. Extension of the product range
4. Reduced labour costs
5. Improved production processes
6. Reduced materials
7. Reduced environmental damage
8. Replacement of products/services
118. Innovation Outcomes Survey
1. Improved quality
2. Creation of new markets
3. Extension of the product range
4. Reduced labour costs
5. Improved production processes
6. Reduced materials
7. Reduced environmental damage
8. Replacement of products/services
9. Reduced energy consumption
119. Innovation Outcomes Survey
1. Improved quality
2. Creation of new markets
3. Extension of the product range
4. Reduced labour costs
5. Improved production processes
6. Reduced materials
7. Reduced environmental damage
8. Replacement of products/services
9. Reduced energy consumption
10. Conformance to regulations
120. “It’s all about who gets to
the future first.”
Kevin Roberts, CEO of Saatchi & Saatchi
129. ith
Southwest Airlines
w
ine
irl te
t A bsi
Firs We
Blended Winglet
Innovation=Cost Savings Too!
130. Jet En
Clean gine Pr
ith ing S essur
Southwest Airlines
w
ine
irl te
t A bsi Fuel
aves
Costs
1.9%
e
on
Firs We
Blended Winglet
Innovation=Cost Savings Too!
131. Jet En
Clean gine Pr
ith ing S essur
Southwest Airlines
w
ine
irl te
t A bsi Fuel
aves
Costs
1.9%
e
on
Firs We
Blended Winglet
Innovation=Cost Savings Too!
138. The Innovation Process
Idea
Idea Assessment
Generation and Development Commercialization
Evaluation
The Innovation Funnel:
For every 1,000 new ideas, 100 have potential, 10 get developed,
and 1 becomes a success!
140. Ideas and Creativity are the
Raw Materials of Innovation
But Few People Have Ever Attended a Creative
Thinking or Innovation Course
Brainstorming is the One Method Most Mentioned
But There are Many, Many More Thinking Systems:
Edward de Bono’s 6 Thinking Hats, Lateral Thinking
Metaphorical Thinking, SCAMPER, TRIZ
141. Cook Your Innovation Cake
Preheat the Oven
Gather Your Ingredients
Measure & Mix
Bake
Icing
162. Rispin’s Recommended
Innovation Resources
www.TED.com - Worldview Shifting
www.InnovationTools.com - 100’s of Inno Tools
Books:
Circle of Innovation - Tom Peters
10 Faces of Innovation & The Art of Innovation -
Tom Kelly
Business Week Magazine - Innovation Section
Podcast - Harvard IdeaCast
163. Crowdsourcing - James Surowiecki
Crowdsourcing is a term for the
act of taking a task traditionally
performed by an employee or
contractor, and outsourcing it to
an undefined, generally large
group of people, in the form of an
open call.
193. Technological Forces
Cloud Computing Mainframes
Smart Phones Minicomputers
We’ve Come
Mobile Computing Full Circle Workstations
Internet PC’s
Client/Server
Up
194. Big Really Soon: Augmented Reality
Powerful Displays
Tapping into the
Cloud
Minority Report 2002
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195. Big Really Soon: Augmented Reality
Powerful Displays
Tapping into the
Cloud
Minority Report 2002
Up
198. Economic Forces - The GFC
“They’re saying that they don’t want to have
The GFC is Driving Cloud Adoption
cap-ex on their books.
You need to help me deploy a solution that
doesn’t have a large amount of cap-ex on
my books. As soon as the CFO sees it, it isn’t
going to go anywhere.”
Up
199. Environmental Forces
Growing costs to the environment and the
bottom line drives Cloud Computing adoption.
Up
200. Environmental Forces
Forrester Research estimates IT power costs now
at 11% of total power costs for organisations.
It could quickly reach 22-25%.
Growing costs to the environment and the
“At that pointdrives Cloudbe asking big questions
bottom line CEOs will Computing adoption.
if they aren’t already. Many companies will be
looking to outsource their growing power and
cooling costs - driving many to Cloud
Computing offerings.”
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202. Environmental Forces - Power Concerns
Outdated hardware uses significantly more
power and cooling costs.
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203. In Conclusion
Cloud Computing now delivering real
financial results for providers
STEEP Forces are driving adoption
We’re at the beginning of the market
Invest in the Cloud to compete in the future
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204. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve Re W Speed & Size
-E ork
va /L e r- ion
lu ife
at nt ect
I n
Marketing io on Unbreakable
n C
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Crowdsourcing eMemory
Virtual Innovation Open Security
Business Imperative Source Scare
Up
205. Know First • Be First • Profit First
Craig Rispin
Business Futurist & Innovation Expert
www.FutureTrendsGroup.com
craig@futuretrendsgroup.com
Up