Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012

1. Know First • Be First • Profit First
Craig Rispin
Business Futurist & Innovation Expert
www.FutureTrendsGroup.com
craig@futuretrendsgroup.com
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3. People
Business Technology
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4. People
W
or
Sh k/L s
ift ife ife ce
L n
e
S ci
Acceleration
Business Globalised Technology
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5. Karl Fisch - TheFischBowl.blogspot.com
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7. Discuss with a Partner:
What Did You Find Most
Surprising in the Video
“Did You Know?”
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8. People
W
or
Sh k/L s
ift ife ife ce
L n
e
S ci
Acceleration
Business Globalised Technology
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9. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve W Speed & Size
or
Sh k/L s
ift ife ife ce
L n
e
Marketing S ci Unbreakable
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Coworking CoIT
Virtual Innovation Robots Mobile
Business Imperative Rise Madness
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10. Your mobile phone has
more computing power than
all of NASA in 1969.
http://www.flickr.com/photos/43533334@N07/5153726732

11. How Big is Mobile Today?
7B People in the World
6B Mobile Subscribers
1B 3G/4G Subscribers
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12. Apple iPhone + iTouch + iPad Ramp –
The Likes of Which We Haven’t Seen Before
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
120
~120MM+
Mobile Internet
100 iPhone + iTouch + iPad
Launched 6/07
Desktop Internet
80
Subscribers (MM)
Netscape*
Launched 12/94
60
Mobile Internet
~32MM NTT docomo i-mode
40 Launched 6/99
Desktop Internet
20 ~27MM
AOL*
v 2.0 Launched 9/94
~9MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 8
Data as of CQ3:10.

13. 380M
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
100
~85MM
Mobile Internet Desktop Internet
80
iPhone + iTouch Netscape*
Launched 6/07 Launched 12/94
Subscribers (MM)
60
Mobile Internet
~31MM NTT docomo i-mode
40
Launched 6/99
~18MM Desktop Internet
20
AOL*
v 2.0 Launched 9/94
~8MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7
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14. 468M
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
100
~85MM
Mobile Internet Desktop Internet
80
iPhone + iTouch Netscape*
Launched 6/07 Launched 12/94
Subscribers (MM)
60
Mobile Internet
~31MM NTT docomo i-mode
40
Launched 6/99
~18MM Desktop Internet
20
AOL*
v 2.0 Launched 9/94
~8MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
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~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7

15. iPods Changed Media Industry iPhones Ramped Even
Faster iPad Growth (3x iPhone) Leaves “Siblings” in Dust
First 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad
1,400
70,000
iPad
iPad
iPad iPhone
iPhone
iPhone iPod
iPod
iPod
20,000
1,200
60,000
Global Unit Shipments (000)
Global Unit Shipments (000)
1,000
50,000
15,000
800
40,000
10,000
600
30,000
400
20,000
5,000
200
10,000
000
000 1
11 2
22 3
33 4
44 5
55 6
6 7
7 8
8
Quarters After Launch
Quarters After Launch
Quarters After Launch
Source: Apple, as of CQ1:12 (8 quarters post iPad launch). 9
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18. Security Metering
Access
Control
Money
Body
Engines

19. PayPal Here
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20. Partner Questions:
What’s you smartphone favorite app
and why?
Have you checked what your website
looks like from multiple mobile
devices?
Do you have a mobile strategy for
your business?
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21. Mobile Marketing:
Is There Any Choice for
Small Business?
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22. Mobile is
transforming
every stage of
the purchase
funnel

23. Is Your Website Optimised For Mobile?
50% of web traffic will
come through mobile devices by 2014
Image: http://www.bravenewcode.com/product/wptouch-pro/?utm_campaign=wptouch-home-top&utm_medium=web&utm_source=bravenewcode

24. Responsive Website
Content and designs
are consistent across
all devices
Layout changes based
on the size of the
browser
Automatically
optimised for future
devices
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27. Mobile App
built to run natively on
a dedicated operating
system (OS)
generally best for
functions that use the
device’s sensors
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30. Low-
involvement,
low-cost items
predominate
among mobile
buyers

31. 94% of all text
messages are read; most
will open the message
before deleting them
Messages are more
likely to be read within
minutes of sending them
Bulk SMS can prove to
be relatively cheap

32. SMS Is The Preferred Way To Receive Coupons
Among Mobile Users Overall

33. Use of SMS Marketing
News updates
Emergency notifications
Promotions
Contests
SMS coupons
Customer service
Lead generation
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34. Rules and Regulations for SMS
“Under the Spam Act 2003 it is illegal to send, or
cause to be sent, unsolicited commercial electronic
messages. The act cover email, instant messaging,
SMS and MMS of a commercial nature. It does not
cover faxes, internet pop-ups or voice telemarketing.”
– ACMA
Things to take into consideration:
Get permission first
Provide options for communication methods and
the ability to unsubscribe
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35. QR codes can
also be an
effective trigger
for mobile
coupons

37. 9 Best Practices For Mobile
1. Keep it quick
2. Simplify Navigation
3. Be thumb-friendly
4. Design for visibility
5. Make it accessible
6. Make it easy to convert
7. Make it seamless
8. Use mobile site redirects
9. Listen, learn and iterate

38. SEO
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39. http://pagespeed.googlelabs.com/
craig@futuretrendsgroup.com ▼ | My favorites ▼ | English ▼ | Sign out
Search
e.g. "adwords" or "open source"
Page Speed Home Docs FAQ Gallery Community Download
Featured video
Page Speed, the Web Performance Tool and Apache module
Now available as a Chrome extension and Page Speed Online!
Page Speed is an open-source project started at Google to help developers optimize their web pages by applying
web performance best practices. Page Speed started as an open-source browser extension, and is now deployed in
third-party products such as Webpagetest.org, Show Slow and Google Webmaster Tools.
Page Speed tools family
Page Speed is a family of tools for optimizing the performance of web pages.
The Page Speed browser extensions, available for Chrome and Firefox, allow you to evaluate the
performance of your web pages and to get suggestions on how to improve them.
Page Speed Online is a new web-based tool that allows users to analyze pages at any time, in any
browser, without downloading an extension. It also features Page Speed Mobile analysis, which lets
developers analyze their site as viewed by a mobile browser, and get suggestions specific to mobile
optimization.
The mod_pagespeed Apache module automatically rewrites pages and resources to improve their
performance.
How Page Speed works
The Page Speed extensions and Page Speed Online run performance tests based on a set of best practices
known to reduce page load time.
mod_pagespeed, the Apache module, automatically optimizes resources on a web page.
Page Speed downloads
Reduce the time it takes to load your web pages and keep Internet users engaged with your site.
Reduce your bandwidth and hosting costs and improve the web!
Help make Page Speed better! Contribute to the open source project.
Up

40. http://pagespeed.googlelabs.com/
craig@futuretrendsgroup.com ▼ | My favorites ▼ | English ▼ | Sign out
Search
e.g. "adwords" or "open source"
Page Speed Home Docs FAQ Gallery Community Download
Featured video
Page Speed, the Web Performance Tool and Apache module
Now available as a Chrome extension and Page Speed Online!
Page Speed is an open-source project started at Google to help developers optimize their web pages by applying
web performance best practices. Page Speed started as an open-source browser extension, and is now deployed in
third-party products such as Webpagetest.org, Show Slow and Google Webmaster Tools.
Page Speed tools family
Page Speed is a family of tools for optimizing the performance of web pages.
The Page Speed browser extensions, available for Chrome and Firefox, allow you to evaluate the
performance of your web pages and to get suggestions on how to improve them.
Page Speed Online is a new web-based tool that allows users to analyze pages at any time, in any
browser, without downloading an extension. It also features Page Speed Mobile analysis, which lets
developers analyze their site as viewed by a mobile browser, and get suggestions specific to mobile
optimization.
The mod_pagespeed Apache module automatically rewrites pages and resources to improve their
performance.
How Page Speed works
The Page Speed extensions and Page Speed Online run performance tests based on a set of best practices
known to reduce page load time.
mod_pagespeed, the Apache module, automatically optimizes resources on a web page.
Page Speed downloads
Reduce the time it takes to load your web pages and keep Internet users engaged with your site.
Reduce your bandwidth and hosting costs and improve the web!
Help make Page Speed better! Contribute to the open source project.
Up

41. http://pagespeed.googlelabs.com/
www.FutureTrendsGroup.com Analyze Performance
Up

42. www.google.com/analytics/
US English Search
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Extend the power of Google
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44. Know First • Be First • Profit First
Craig Rispin
Business Futurist & Innovation Expert
www.FutureTrendsGroup.com
craig@futuretrendsgroup.com
Up