Session for the SCPRA (SC Public Records Association) conference.

1. ARE YOU
TAKING
RISKS WITH
SOCIAL Dr. Curtis R. Rogers
MEDIA?
Communications Director
SC State Library
803-734-8928
crogers@statelibrary.sc.gov
www.slideshare.net/crr29061

3. AGENDA
• Open discussion about
concerns and issues
• Take a look at social
media uses and statistics
• Discuss how social media
can be useful or
problematic
• Resources for further
reference
• What are your next
steps?

4. A BRIEF • 1971 - The first email was delivered.
HISTORY OF • 1985 - The America Online (AOL) service opened.
SOCIAL MEDIA • 1995 -Newsweek headlines an article: The Internet? Bah! Hype
alert: Why cyberspace isn't, and will never be, nirvana.
• 1997 - The Web had one million sites.
• 1998 - Google opens as a major Internet search engine and index.
• 2002 - AOL had 34 million members.
• 2003 – MySpace launched. LinkedIn was started as a business-
oriented social networking site for professionals. There were more
than 3 billion Web pages. Apple introduced the online music service
iTunes.
• 2004 - Facebook, another social networking website, was started
for students at Harvard College.
• 2007 - Apple released the iPhone multimedia and Internet
smartphone.
• 2008 - Facebook surpassed MySpace in the total number of monthly
unique visitors.
• 2009 - Facebook ranked as the most-used social network worldwide
with more than 200 million. Google saw one trillion unique URLs –
after eliminating duplicate entries.
• 2010 - Facebook's rapid growth moved it above 400 million users.
• 2011 - Social media were accessible from virtually anywhere and had
become an integral part of our daily lives with more than 550
million people on Facebook, 65 million tweets sent through Twitter
each day, and 2 billion video views every day on YouTube. LinkedIn
has 90 million professional users.
http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

5. USING SOCIAL
MEDIA IN LOCAL
GOVERNMENT
• Enhancing
constituent services
• Social media is NOT
about technology
• How is social media
changing your
industry?

6. IS IT ALL
RISKY?
Yes &
No

7. • What you put on your
Facebook page or tweet
will be there forever.
• The Library of Congress
archives every tweet
that gets posted to
Twitter.
• Does your organization
or office have a social
media policy?

8. • 16% of companies
still block access to
social networks in
the workplace.
• 24% of companies
have no policy or
guidelines on using
social media.
• Only 7% provide
employee training.
http://www.nevillehobson.com/2012/10/19/social-media-in-the-workplace-still-a-long-haul/

10. Don’t Do
Friend your boss Use for work
or colleagues related research
Share personal
opinions about Understand your
your workplace or social media policy
coworkers
Leak confidential Promote or share
work related work related
information resources
Stay logged in all Learn how to use
day (unless you’re social media
in PR) effectively
Communicate
Waste time or get with
distracted followers, *friends
and *family

11. GOVERNMENT
“While governments certainly
2.0: HOW SOCIAL face challenges in using social
MEDIA COULD tools, the pros of using these
TRANSFORM tools far outweigh the cons.
GOVERNMENT Social technologies can make
PR? networking and engagement
with the public simple and
powerful, make research
faster, identify influencers in
useful micro-niches, provide
mechanisms for combating
negative publicity, and measure
public sentiment to help inform
public policy.”

12. SOCIAL NETWORKING
IS ABOUT
COMMUNICATING
WITH CUSTOMERS

13. QUESTION • What are some ways your
organization or office could benefit
from using social media to
communicate with your
customers?

14. SELECTED SC COUNTY
GOVERNMENT WEB
SITES WITH SOCIAL
MEDIA LOGOS
(OCTOBER 2012)
County Twitter Facebook Youtube Other
Anderson 338 420 Yes
Aiken 4 accounts 4 accounts No
Beaufort 375 179 Yes
Charleston 1443 865 No .TV/USTREAM
Kershaw No 638 No
Richland 2182 939 Yes Podcasts

15. BRAINSTORMING
SHARE IDEAS &
1. What are some
SHARE
SOLUTIONS innovative ways you
COULD use social media
(5 MINUTE GROUP for your organization?
EXERCISE) 2. What are some ways you
SHOULD NOT use social
media for your
organization?
3. What do you think is the
best social networking
tool and why?

16. USEFUL RESOURCES • Doing social media so it matters by Laura
Solomon
• Social media analytics : effective tools for
building, interpreting, and using metrics by
Marshall Sponder.
• Mining the social web by Matthew A. Russell.
• The social media survival guide :
strategies, tactics, and tools for succeeding in the
social web by by Deltina Hay.
• Using Social Media In Government -
http://www.howto.gov/social-media/using-social-
media