What We Know About the Global Sharing Economy
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Presented by Benita Matofska, Compare & Share, at Crowdsourcing Week Europe 2015. Learn more and join the next event: www.crowdsourcingweek.com
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What We Know About the Global Sharing Economy
- 1. How the Crowd is driving the Sharing Economy Presentation by Benita Matofska Crowdsourcing Week, Brussels, 2015
- 2. Benita Matofska • Global Sharing Economy Expert • Founder of Compare and Share, world’s comparison marketplace of the Sharing Economy
- 3. The Comparison Marketplace for the Sharing Economy • 7,500+ sharing sites23 • 40%24 of adults globally would use sharing sites if easy 23. Compare and Share, Directory 24. American Planning Association, 2014 Compare and Share helps people and companies access the Sharing Economy & acts as a gateway to the market
- 4. Compare and Share works with brands to help them succeed in the Sharing Economy. • Partnerships & brand licensing • Innovation strategy & delivery • Peer-to-peer technology • Facilitate crowdsourcing • Market intelligence
- 5. Join me on a journey to the… Sharing Economy
- 6. No need to bring anything. Everything you need is there…
- 7. The Sharing Economy is changing the world as we know it. Here’s how…
- 8. The Sharing Economy promotes access over ownership. Access the things you need, pay for what you use. Swap, borrow, rent, exchange, share.
- 9. There are £3.5 trillion1 of unused resources worldwide like food, homes, clothing 1. The People Who Share, 2013
- 10. Yet 40,0002 people die each day because they don’t have access to food, shelter, water. 2. Share the World’s Resources
- 11. The Sharing Economy uses technology to help people & companies access and trade idle The Sharing Economy uses technology to help people & companies access and trade idle resources
- 12. What we know about the Global Sharing Economy First comprehensive overview of data from around the world First piece of living research
- 13. The Sharing Economy is growing faster than Facebook, Google and Yahoo combined3 Valued at $15 billion4 in its first 7 years compared to the combined growth of Facebook, Google and Yahoo of $11 billion5 3.Business Insider 4. PwC, 2014 5. Business Insider
- 14. Size of the Market • $335 billion by 20256 • Collaboration at work generates £46 billion7 • $10 billion of value from idle capacity in the car industry9 6. PwC, 2014 7. Deloitte, 2014 8. The People Who Share, 2014 9. Arun Sundararajan, NYU Stern
- 15. The Sharing Economy is driven by the crowd…
- 16. Participation Rates 28% sharing globally10 68% globally willing to share / rent goods for money11 Asia-Pacific 78% willing to share goods12 64% participation in UK13 Participation to double within next 12 months14 10.Havas Worldwide, 2014 11. Nielsen,, 2014 12. Nielsen, 2014 13. Nesta, 2014, The People Who Share, 2013 14. Crowd Companies, 2014
- 17. Generation Share • 2.68 billion globally15 • Age 25-34 • 57% can find the things they need to rent or borrow online16 • 73% say the Sharing Economy is important17 15 Compare and Share 16. Havas Worldwide 17. American Planning Association
- 18. Sharing Economy Drivers • Saving & making money18 • Sustainability & collective good19 • Technology20 • Changing values21 • Convenience22 18 Vision Critical & Collaborative Lab, PwC, 2014 19. Leo Burnett, 2014, Havas Worldwide, 2014 20.. Zipcar, 2013, Lattitude & Shareable, 2010 21. Vision Critical & Collaborative Lab, 2014, Havas Worldwide, 2014,
- 19. Sharing Economy Barriers • Trust • Safety & Privacy • Ease of sharing
- 20. Sharetrade trust kitemark launched for Global Sharing Week Developed collaboratively with 500+ people and organisations Vital trust framework, infrastructure to facilitate trust between strangers
- 21. Sharing Economy in Europe • 3,000 + companies • Increasing European Commission Support • European Sharing Economy Coalition, EUCollabLab • UK the easiest place to do business in the SE • Amsterdam Sharing City
- 22. For business, the Sharing Economy signals a seismic shift in the way that commerce happens…
- 23. People are no longer reliant on corporations for their products & services. Now they can trade peer-to-peer.
- 24. 90% of consumers want brands to share. Only 10% perceived as doing it well24 24. Deloitte, 2014
- 25. The Sharing Economy is an opportunity for companies to turn costs into revenue Companies adopting the Sharing Economy double their profits within 1 year25 25 Deloitte, 2014
- 26. The businesses of the future will be those built around sharing
- 27. Companies who don’t engage with the Sharing Economy will be out of business altogether
- 28. Future Predictions 40% say they will attempt new types of sharing26 91% of sharers say they will recommend sharing services via social media27 60% of adults in the UK say they’ll swap goods in the future28 91% of adults intend to continue sharing in future29 26. Havas, 2014 27. Vision Critical & Crowd Companies, 2014 28. The State of the Sharing Economy, Opinium Research for The People Who Share, 2013
- 29. The crowd is driving the Sharing Economy and building our future. 3. Nielsen, 2014
- 30. Thanks for Sharing! @benitamatofska @compareandshare Crowdsourcing Week, Brussels, October 2015