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Enabling Crowdsourcing in Digital Age
A Primer for Corporations
How to ideate, implement and scale your sharing economy id...
Crowdsourcing trends
Digital Platforms are connecting supply and demand bypassing infrastructure driven
traditional busine...
Disruption areas
Startups testing out new
marketplace models
matchmaking buyers
and sellers, hosts and
guests, borrowers a...
Rethinking the crowd as part of the company
Demand
• BMW as a service via Drive Now
• Nordstrom’s clothes On-Demand
• Home...
How should the product
evolve
DISCOVERY
EFFICIENCY
SCALE
VALIDATION
1
2
3
4
Confirm whether you are
solving a meaningful
pr...
Discovery Phase
3
4
• A bare bones front end based on manual processes at the backend
• Surveys, analysis of similar platf...
Efficiency Phase
3
4
Scale Phase
• Standardising processes
• Brace yourself for exponential growth - network effects kick i...
Core Product Components
Aggregation Scheduling Profiling Matching
Notification Tracking Payment Curation
Juggernaut approach to Crowdsourcing
Democratize the core IP
Existing backend tech
blocks leveraged
Custom front end to
ca...
Custom
solution to fit
the business
model
Technology
Stack
chosen for
scale
Robust
Backend
Modules
Juggernaut Architecture
...
Thanks
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Enabling Crowdsourcing in the Digital Age: A Technology Primer for Corporations

By Samar Singla, Click Labs. Presented at Crowdsourcing Week Global 2015. Learn more and join us at our next event: www.crowdsourcingweek.com

Enabling Crowdsourcing in the Digital Age: A Technology Primer for Corporations

  1. 1. Enabling Crowdsourcing in Digital Age A Primer for Corporations How to ideate, implement and scale your sharing economy idea Samar Singla CEO, Click Labs
  2. 2. Crowdsourcing trends Digital Platforms are connecting supply and demand bypassing infrastructure driven traditional business structures Economy of scale is being replaced by Economy of platform Ownership is giving way to consumption on an as-needed basis
  3. 3. Disruption areas Startups testing out new marketplace models matchmaking buyers and sellers, hosts and guests, borrowers and lenders Opportunities and key thrust areas for new platforms in this space are best exemplified by this visual HoneyComb presentation By Jeremiah Owyang
  4. 4. Rethinking the crowd as part of the company Demand • BMW as a service via Drive Now • Nordstrom’s clothes On-Demand • Home Depot’s Christmas trees On-Demand Crowdsourcing in Enterprise Workforce/Supply • GAP - Divvy bike sharing Shared Workforce • Coke’s WoNoLo - Customers become employees Logistics • Crowdsourcing deliveries with Deliv, Zipment • Walgreens co-delivers with TaskRabbit
  5. 5. How should the product evolve DISCOVERY EFFICIENCY SCALE VALIDATION 1 2 3 4 Confirm whether you are solving a meaningful problem Seek validation that people are interested in your idea Refine the business model Drive growth aggressivelyStage
  6. 6. Discovery Phase 3 4 • A bare bones front end based on manual processes at the backend • Surveys, analysis of similar platforms elsewhere Validation Phase • Build the MVP • Identify the core product • User experience is the key • Stay lean on features
  7. 7. Efficiency Phase 3 4 Scale Phase • Standardising processes • Brace yourself for exponential growth - network effects kick in. • If technology set up correctly in the earlier phases you can minimize the scary things that come alongside scale. • Set up the analytics • Focus on efficiency and reliability • Refine the user experience
  8. 8. Core Product Components Aggregation Scheduling Profiling Matching Notification Tracking Payment Curation
  9. 9. Juggernaut approach to Crowdsourcing Democratize the core IP Existing backend tech blocks leveraged Custom front end to capture the uniqueness of your business model
  10. 10. Custom solution to fit the business model Technology Stack chosen for scale Robust Backend Modules Juggernaut Architecture SIGN UP AGGREGATION SCHEDULER MATCHINGPROMO NOTIFICATION TRACKING PAYMENT REVIEW $ CUSTOM SOLUTIONSTECHNOLOGYMODULES CUSTOMER APP FIELD APP DASHBOARD ANALYTICS Node.js Web Services layer iOS/Android Native Apps Frontend Web Dashboard AngularJS MongoDB Non SQL Database
  11. 11. Thanks

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