Domenico Rossetti di Valdalbero, Principal Administrator, European Commission. Presented at Crowdsourcing Week Europe 2015. For more information or to join the next event: http://crowdsourcingweek.com/
1. Europe in the new economy
Co-creation and Open
Innovation
Crowdsourcing week Summit
Brussels, 20 October 2015
Domenico ROSSETTI
European Commission DG RTD*
Domenico.Rossetti-di-Valdalbero@ec.europa.eu
* Personally speaking
3. Five main trends
• 1. Human race: growing older and richer with a
growing middle class and widening inequalities
• 2. Economic weight & political power: shift to Asia
• 3. Technologies and innovations, especially
digitisation: transform societies in almost every
aspect
• 4. Scarcity of resources: an increasing challenge
• 5. Global interdependence: not matched by
strengthening global governance
Source: EU, ESPAS
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4. Human race: Life expectancy
Source: UN
1955-1960 2005-2010
Japan 66.3 82.7
W. Europe 69.5 80.3
USA 69.7 78
China 45 72.7
India 40.9 64.2
World 49.8 67.9
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5. Human race: Ageing EU population
Source: EC, DG ECFIN, Ageing Report (H. Bogaert)
The number of people
over 65 will double in
50 years (up to 150 M in
2060)
The "oldest old" (85
and over) will almost
triple
The share of health
expenditures in the EU
is expected to increase
from 8% of GDP today
to 13% in 2060
5
X 1000
6. Economic and political power
Population (Million)
Source: UN, World Population Prospects
1950 2011 2050 Factor
India 372 1 241 1 692 ~X 4 / 5
Brazil 54 197 223 ~X 4
USA 158 313 403 ~X 2 / 3
China 551 1 347 1 296 ~X 2 /3
EU 28 381 510 520 ~X 1 / 1.5
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7. Economic and political power
EU GDP in % of global output
37% in 1970
28% in 2010
20% in 2030
17% in 2050
Source: UNCTAD and EC – Global Europe 2050
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9. Technologies and innovations:
Right messages but wrong anticipation
Malthus "Essay on the principle of population"
Meadows Report "The Limits to Growth"
Association for the Study of Peak Oil and Gas
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Source: D. Rossetti
10. Scarcity of resources: Global extraction
Source: OECD; Behrens; WMM, Global Insight, Ellen Mac Arthur Foundation – Circular economy team
Today: 70
billion
tonnes
extracted
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11. Scarcity of resources: Megacities
Source: UN-Habitat
Tokyo 34 M inh.
Seoul 25 M inh.
New Delhi 23 M inh.
Sao Paolo 21 M inh.
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13. Global interdependence:
the place of Europe
Source: http://www.flagslist.com/maps/Asia/asia-map.gif
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"Europe is at a
crossroads: either we
keep and strengthen
the role as one of the
main global actors, or
we become an
“increasingly
irrelevant outgrowth
on the Asian
continent"
Source: Gonzales Report "Europe 2030"
14. Are co-creation, collaborative economy and open
innovation just one more strand of capitalism or it is
fundamentally new because it brings technology and
social innovation together?
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Source: D. Rossetti and C. Mitchell
15. Future of work & Digital nomads
Source: DG RTD, EU-INNOVATE (S.L. Dolan, ESADE,
Globalisation,
digitalization and
virtualisation
make work even
more portable
and detached
from geography
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16. Co-creation
While market systems have become interconnected and supply chains have
become supply webs, public policy and industry norms are not changing as fast
Source: Forbes.com
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18. CO-CREATION-2016-1 Education and skills: empowering
Europe’s young innovators
CO-CREATION-2017-2 User -Driven innovation: value creation
through design-enabled innovation
CO-CREATION-2016-3 Piloting demand-driven collaborative
innovation models in Europe
CO-CREATION-2017-4 Applied co-creation to deliver public
services
CO-CREATION-2016-5 Co-creation between public
administrations: once-only principle
CO-CREATION-2017-6 Policy-development in the age of big
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19. CO-CREATION-2017-7 Towards a new growth strategy
in Europe - Improved economic
and social measurement, data
and official statistics
CO-CREATION-2016/2017-8 Better integration of evidence
on the impact of research and
innovation in policy making
CO-CREATION-2016-9 A European map of knowledge
production and co-creation in
support of R&I for societal
challenges
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20. Innovations
Product innovation
Process innovation
Marketing innovation
Organisational innovation
… And Social innovation
Source: Oslo Manual and EC
See the European
Innovation Convention 2014
21. H2020 Prize on Social Innovation
Inducement prize of € 2 M
Vote (until 21/10/2015) and help decide which of the
following challenges should be the theme of the prize:
Childhood obesity
Aging population
Integration of immigrants in the labour market
Women-led enterprises
Community-led clean energy generation
Iinfo on www.ec.europa.eu/horizonprize
24. Shared economy
On the positive side
Social exchanges, community life and new services
Individual empowerment and social responsibility
Paulo "humaniora" canamus
On the negative side
Precarity of work (cf. eBay of work, uberisation)
From local/community platforms to world platforms
From shared values to quasi-monopolies
Source: D. Rossetti
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25. Proprietas vs. Usus
Unifying power of Internet & smart phones
New economy and younger generation
Less ownership (purchasing)
More access (renting, sharing, swapping)
Source: D. Rossetti (Pictures from Vellib, Barcelona, Hambourg)
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26. New economy and sustainability
Economies of scale but more and more:
… Economies of scope (same platforms allowing
savings and profits)
… Economies of network (finance, media, politics,
philanthropy)
Sustainability as an emblematic sector of co-creation,
co-production and co-innovation?
Source: D. Rossetti
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32. Happiness
Source: P. Picasso, Les femmes d'Alger,
Christies, NY, 11/5/2015
$ 179 M
Source: DRV, Brussels, 9/5/2015
€ 0
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33. Conclusions: Change of paradigm
Redefining success and experiencing well-being
New narrative about growth and jobs
Learning (what) but also how to learn
Shared economy and preservation of resources
From consumers to "innosumers"
Beyond tangibles & Beyond GDP
Source: D. Rossetti
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