Cos’è la gamificazione? Cosa intendiamo con questo termine? Cosa NON è la gamificazione (ma noi pensiamo lo sia)? Cosa rientra nel più ampio quadro del behavior management e del motivational design? In questa presentazione viene tratteggiato un quadro generale nell’ambito delle reti sociali anche crowd-based, spiegando il rapporto tra gamificazione e big data e la conseguente trasformazione del ciclo di creazione del valore.

2. Gamify your Soul
The first italian event
dedicated to
Motivational Design
LUISS University, Rome, Oct 19, 2013
@leosorge

3. Disclaimer
This version
has been
slightly edited...
...for clarification, after a few comments
during and after my speech
@CrowdFuture 2013

4. This Speech
What Gamification is/not
Call it Motivational Design
Implement it in your sw app
Who I am; what I am talking about;
what our speakers will say later
@leosorge

5. But first...
Me
Who I am; what I am talking about;
what our speakers will say later
@leosorge

6. Who Am I
it.linkedin.com/pub/leo-sorge/1/251/a95/
http://www.slideshare.net/Leosorge
@leosorge

7. What I Do 1/3
http://www.gamification.org
@leosorge

8. What I Do 2/3
http://www.slideshare.net/Leosorge/the-thrones-of-game
23k views on Slideshare
@leosorge

9. What I Do 3/3
https://plus.google.
com/u/0/111810555806319874345/posts
@leosorge

10. What is/isn’t
What is Gamification?
What is it Not?
Motivational Design
@leosorge

11. What is Gamification? 1/2
Using techniques
to serve a business goal
leveraging on
intrinsic motivations
One out of many other definitions
@leosorge

12. What is Gamification? 2/2
Motivational design
and behavior change/mgt
applied to rich data sets
of game players
Video games have been the first software
capable of collecting
real-time user data

13. Gamification Fakes
What
Motivational Design
is/is not about?
Many media, experts, and gurus, are wrong
about what Gamification is
@leosorge

14. Gamification Fake /1
Any metric
gamifies
Sometimes. But they DO NOT make neither
Motivational Design NOR Behavior M/C
@leosorge

15. Gamification Fake /2
Any PBL
gamifies
Sometimes. But they DO NOT make neither
Motivational Design NOR Behavior M/C
@leosorge

16. Gamification Fake /3
Is Gamification
the next big thing?
No. It is a new layer that can take the best
out of the same ol’ idea of software
@leosorge

17. Not Gamification…
Let’s call it
MoDes
Motivational Design
MoDes, Gamification, Behavior change,
Behavior management
@leosorge

18. Gamification Fake /4
Is MoDes
brand new?
No. It existed in a qualitative version
@leosorge

19. The Loyalty programs
A
Qualitative
Approach
Theory-based, few unstructured data,
static view, long feedback time
@leosorge

20. Social-based programs
A
Quantitative
Approach
BigData-based, great analytics,
real-time feedback
@leosorge

21. Data-Based Approach
●
●
●
●
rich data sets/big data
connected people (social/phones)
real time feedback
short tuning loops
Videogames provided consistent, rich data
sets as first digital platform
@leosorge

22. The Media Pattern
Game
Gamification
Serious Gaming
Serious business
Wrong etimology
@leosorge

23. The Correct Pattern IMHO
● Qualitative analysis >
Qualitative Motivational Design
● Rich data sets > Gamification
● Big Data >
Quantitative Motivational Design
Correct history
@leosorge

24. What I won’t Tell you
A full theory of
Motivational Design
MoDes, Gamification, Behavior change,
Behavior management
@leosorge

25. How to implement MoDes?
A new software layer
@leosorge

26. Why a new sw layer? [7]
MoDe requires
a new sw layer
There is the need for new solutions
@leosorge

27. The Problem
Software
is
Boring
It lowers dopamine levels
(i.e. attention, motivation)
@leosorge

28. The Need
Motivate
through
Software
Corporate sw, productivity sw, training sw
@leosorge

29. The Solution
Motivational
software
Design
Also called Gamification (Why? We’ll see)
@leosorge

30. Software structure
UI Vs. Backend
Infinite clients
There is the need for new solutions
@leosorge

31. The Architecture/Structure
All-device UIs
plus
agile backend
Two-level multi-sources projects
@leosorge

32. The Architecture / Solution
Gamified UI
plus
API provisioning
Focus on your user interface
since the beginning
@leosorge

33. Analysts confirm it
http://www.01net.it/strategia-per-il-2014-ecco-i-diecicomandamenti-di-gartner/0,1254,0_ART_155955,00.htm
Google Translate-ready post: http://t.co/SKBO37PuxX
@leosorge

34. ● The rest of Today
Towards
Our Experts
Our expertise areas
@leosorge

35. Strange Loops
Crowdfunding,
Motivational Design
and big data
Douglas R. Hofstadter’s Gödel, Escher, Bach
@leosorge

36. Today’s Environment
Crowdfunding
is intrinsically
Motivating
Crowdfunding platforms
are intrinsically gamified
@leosorge

37. Closing The Circle
More dopamine pushed by
Motivational Design
and gamifies your soul
LUISS University, Rome, Oct 19, 2013
@leosorge

38. Today’s Agenda /1
1)
2)
3)
4)
MoDes inside Crowdfunding
MoDes & socialmedia development
MoDes inside social media analysis
The Psychology of MoDes
Our expertise areas
@leosorge

39. Today’s Agenda /2
1)
2)
3)
4)
Claudio Bedino, Starteed
Federico Pacilli, BaasBox
Marcello Mari, GlobalWebIndex
Marco Strano, Icaa
Our experts by name
@leosorge

40. The Italian Job
Any
Questions?
Italians never ask in conference
@leosorge

41. The End
Thank
You!
(Launch video clips)

42. More MoDes
A reshuffled and enriched
version of this presentation,
and more, is free on
my Slideshare page
http://www.slideshare.net/Leosorge