A little research I did based on 24 hour wall messages in the Official Starbucks' page on Facebook.

1. 24 hours in the Starbucks’page on Facebook.
Thursday, September 30, 2010

2. When:
From 12 am to 11:59 pm
September, the 2nd 2010 (GMT+2)
Where:
Starbucks’ Official Facebook Page
Thursday, September 30, 2010

3. Number of spontaneous wall messages: 535
Average: 22,29 wall messages/hour
Number of “likes”: 309
_______
Number of wall messages and “likes” as a response of Company
announcement: 835 messages and 6533 “likes”
Posted photos: 20
Different languages: 9
Thursday, September 30, 2010

4. Spontaneous mentions:
Positive/Praising: 295
Negative: 13
Suggestions: 18
Questions and demands: 90
Answers to Q&D: 88
Offtopic/spam or unknown:13
Personal information: 18
Thursday, September 30, 2010

5. Spontaneous mentions:
3%
2%
16%
17%
55%
3%
POSITIVE / PRAISING NEGATIVE
SUGGESTIONS QUESTIONS / DEMANDS
ANSWERS OFFTOPIC /SPAM or UNKNOWN
2% STATUS
Thursday, September 30, 2010

6. Languages 1%
1%
0%
1% 0%
0%
1%
11%
84%
ENGLISH SPANISH TAGALOG FRENCH
ITALIAN THAI LITUANIAN GERMAN
ARABIAN
Thursday, September 30, 2010

7. Types of messages
Thursday, September 30, 2010

8. Love for Starbucks
Thursday, September 30, 2010

9. Petitions to open a new Starbucks
Thursday, September 30, 2010

10. Complaints / Suggestions to Starbucks
Thursday, September 30, 2010

11. Company announcement
Thursday, September 30, 2010

12. Complaints + conversations
Thursday, September 30, 2010

13. Confessions to Starbucks :-0
Thursday, September 30, 2010

14. Ultra love for Starbucks ;)
Thursday, September 30, 2010

15. September 2010
Carles Roca-Font
Twitter: @marphille
email: crocafont@gmail.com
skype: marphille
Thursday, September 30, 2010