Chris Lavigne, Director of Video from Wistia, shares wow to democratize video across your company. This session was delivered live in Boston at Hubspot's INBOUND 2023 conference
9. I'm not on a mission to create unemployment here. I’m not suggesting that you
ACTUALLY fire your video producer or video agency. They are the maestro of
movie-making, the director of dreams – they've got skills!
Advancements in tools and technology are breaking down the barriers of
traditional video production, empowering marketing teams to create compelling
content with smartphones and user-friendly editing software. This democratization
encourages collaboration, amplifies creativity, and allows brands to connect
authentically with audiences. The power of video is now in the hands of all!
This can help businesses focus their efforts with video producers and video
agencies on even more impactful video endeavors.
DISCLAIMER
86. We think video is the best
medium to get across some
of our sales managers'
personalities. It acts as a
friendly ice breaker before
a call or demo.”
“