Social Media and Enterprise

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Cristina Costa

Technology Business

photo by Flickr ID Affendaddy
http://www.flickr.com/photos/khiltscher/3272098155/
from you to us
know your
audience

Stop broadcasting!

http://www.flickr.com/photos/25813335@N00/3708549622

Start communicating

http://www.flickr.com/photos/27590559@N02/3962331058

Portfolio of Practice
showcase your professional world

define your purpose
think of what makes you unique
share your passion
be yourself
give access to your voice

Connect yourself to the
network/community

networked conversation presence

connection accessibility

availability immediacy

personal
communication

contribution friendly

sharing passion

responsiveness
spontaneity
creativity
authenticity fun
socio-professional
word of mouth (RTs) reputation

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Social Media and Enterprise

1. Social Media for Enterprise focusing on the human side Cristina Costa

2. photo by Flickr ID Affendaddy http://www.flickr.com/photos/khiltscher/3272098155/ from you to us know your audience

3. Stop broadcasting! http://www.flickr.com/photos/25813335@N00/3708549622

4. Start communicating http://www.flickr.com/photos/27590559@N02/3962331058

5. Welcome to the Participatory Web

6. More than an image...

7. Credibility

8. Influence

9. Uniqueness

10. Confidence

11. Reputation

12. Communication

13. More than a blog

14. Portfolio of Practice showcase your professional world define your purpose think of what makes you unique share your passion be yourself give access to your voice

15.

16.

17. Connect yourself to the network/community

18. Show that you care

19. Brand yourself as people; not as a product/service!

20. A story

21. Be responsive

22. Engage By IconTexto (CC BY-NC 3.0)

23. Make it personal

24. But not *too* personal!!

25. networked conversation presence connection accessibility availability immediacy personal communication contribution friendly sharing passion responsiveness spontaneity creativity authenticity fun socio-professional word of mouth (RTs) reputation

Editor's Notes

more than a symbol/identity Reflection of what you are of you create of your facets Genuine Unique YOU
it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
you are online even when you think you are not
It is about reputation - peer judgement it is about promoting your work, your personality - your identity in a coherent way
It is about reputation - peer judgement it is about promoting your work, your personality - your identity in a coherent way
our webpresence should not be static no more! We are after the personal side - the unique and passionate views you have. we can access your articles and books from the library, but only you can gives access to your voice talk about Jim newell story Personal professional blogging
let that me reflected in your writing the personal journey
let that me reflected in your writing the personal journey
best examples come from business give example of victoria beckham
that is a step beyond personalising it
that is a step beyond personalising it
the best marketing strategy still is word of mouth but you need to work at it!!

Social Media and Enterprise

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Editor's Notes