CRIF Engagement work presentation - Member Steering Group 19th December by Catherine Howe, Public-i

1. CRIF Project
Engagement work
Catherine Howe, Chief Executive
Presentation to Members Monday 19th December 2011

2. Our Approach
People
do
more
People
know
more
…and there
are more of
them

3. Our aim is that
when you leave
the conversations
continue

4. Levels of pre-existing activity
Type of Site Count
Individual 36
Individual / Political 14
Political 25
Non-social 68
Community of Interest 62
Social Campaign 49
Hyperlocal / Local Websites 71
TOTAL 325

5. Distribution by Topic
Topic Count
Wind farms, wind turbines 17
Flooding 4
Waste incineration 6
Solar 1
Renewables 75
Sustainability 94
Straw burning 1
Agriculture, Farming, arable 28
Traffic, Jams, Buses, cars 19

6. And by Place

7. Estimated Potential Reach
Reachable followers on Twitter: 14,000
Members of Facebook groups: 19,300
34 hyperlocal websites – if we estimate a reach of 300 people then
that‟s an audience of 10,200
20 significant individuals – we need to speak to them about their
reach

8. What did we do
with them?

9. We invited them to a number of highly participative
events
Commercial
Event Community Public Sector Total
Sector
Kick Off event – 12
? 12 0
7th April 2011
CRIF Workshop 1 – 63
19 30 14
25th May
Member Session 1 – 19
0 19 0
15th June
CRIF Workshop 2 – 85
13 35 37
20th July
Member Session 2 – 16
1 15 0
28th September
15
Senior Officer Session
0 15 0
– 12 October
Ely Market – 45
45 0 0
13th October
Community Pathway 20
16 2 2
Event – 18th October
Final Event – 65
20 17 28
15th November

10. And we also had an Online Audience
Event Live Archive
CRIF Workshop 1 –
25th May 30 350
Member Session 1 –
15th June 13 78
CRIF Workshop 2 –
20th July 53 162
Final Event –
15th November 24 82

11. The additional
benefit of
webcasting the
event is that we
demonstrated the
transparency of the
process

12. These events were
run as „open spaces‟
with as much
opportunity as was
possible for the
attendees to
participate in
shaping the event

13. We also attended a number of other Events
Event Pathway Attendees
Whittlesey Summer Festival – Community ~500 (17 CRIF)
11th September
TCPA Planning Session 1 – 20th September Public 25
Gamlingay Environmental Action Group – Community 12
21st September
SCDC Sustainable Parish Energy Partnership Community ?
– 21st September
Alconbury event – 24th September Community / Public / ~2500 (70 visited
Commercial CRIF stand)
Greening Your Business – 30th September 12
Fenland Green Business Club – 5th October Commercial 40
TCPA Planning Session 2 – 18th October Public 18
CleanTech Sector event – 10th October Commercial 30
St Ives Business Event – 25th October Commercial / 15
Community
Warboys Greener Living Event – Community 15
26th October
SmartLife Low Carbon Launch – Community / Public / ~150
31st October Commercial
Developers‟ Forum – 2nd November Commercial 12
Transition Cambridge – 24th November Community ?

14. We have also generated considerable online activity
Channel #Content #viewers
Youtube 37 videos 647
16 comments, 2080
Blog 81 posts views, 8 followers
Twitter 481 tweets 166 followers
Facebook - 42 likes

15. From these events
116 questionnaires
were also handed in,
to join the 21
questionnaires
completed online (a
total of 137)

16. Did the process
work?

17. Hugh Parnell – Chairman Envirotech:
“The CRIF event I went to was very useful. It did actually
congregate a large number of people, which is already a
good start. They were empowered to express their opinions -
there were some doubters with sensible critical comments, I
think the team was very sensible in the way they engaged
with the audience and I think that consultation has to be an
important part of this process.”

18. Martin Garrett – CEX Cambridge Clean Tech:
“I think in both the plenary session and in the workshops there
was an opportunity [to state our cases] but clearly the
workshops in particular provided that opportunity”

19. Impact
This approach has allowed the participants to test and effect the
technical methodology at the start of the work
It has shaped the recommendations around the needs of the
community pathways
It has started to build the relationships and networks between the
different stakeholder groups

20. Co-production
“So we think that‟s a really positive development and there
was a great deal of information that we had on the display
this evening and the talk this evening, but one of the great
things was it‟s been a two-way street – and I think we‟ve
learned much from CRIF; I hope that you‟ve learned from us
as well and our experiences here in Gamlingay.”

21. And being listened to
“I think that one of the things you‟ve been able to show us this
evening is that some of the concerns we have here in the
village about global warming, about energy generation,
about getting local representatives to take our concerns
seriously are actually being looked at, are being listened to
at least at some kind of level.”

22. Engagement from the Business Community
Robert Gardiner – Homeatrix CRIF Cleantech event
“I‟m really pleased to have been at this event and it‟s great to see
that the public sector is taking an interest in making sure that the
opportunities that are alive in both the SME sector and the large
sector are really harnessed and put together.”

23. Going forward

24. The networks and relationships that have been formed by this
process are there to be used in the future
This kind of effect has a half-life and will need to be refreshed in the
New Year

25. There is an appetite to do this
Linda Whitebread – CRIF Final event:
“I think it‟s a superb project and I‟ve been really impressed by all the
work that‟s gone into it. It‟s been very well researched and thought
through and there have been lots of brilliant ideas.”

26. Catherine Howe, Chief Executive
catherine.howe@public-i.info http://www.crif.citizenscape.net/core/