I’m going to squander your
traffic “Gruesome conversion killers”

“Gruesome conversion killers” The most
common causes of conversion death Tai Rattigan, Partnerships EMEA Dr Karl Blanks, Chairman

What you’ll get from this
talk The most common conversion killers Effective remedies 1 2 3 How to identify which ones affect you

About Optimizely

Team: 4 265 7500+ Customers:
117

Some of our clients

About
Conversion Rate Experts

How we became
“conversion obsessed”

Google took notice

Our clients Our results

The killers

The most common
conversion killers

#1: Not split-testing

Before-and-after tests stink
Conversions
www.conversion-rate-experts.com/cro-tips/

#2: “Meek tweaking”

GI à GO

…for a page with a
conversion rate of 5% How long will your A/B split-test take?

…for a page with a
conversion rate of 5% How long will your A/B split-test take? 2

…for a page with a
conversion rate of 5% How long will your A/B split-test take? 23

…for a page with a
conversion rate of 5% How long will your A/B split-test take?

How long will your A/B
split-test take? Bold, “Meek tweaking” targetted changes …for a page with a conversion rate of 5% More profit More fun Much much much quicker No wins Disheartening Lose commitment

www.conversion-rate-experts.com/methodology/

O/CO
objection/counter-objection

www.conversion-rate-experts.com/understanding-your-visitors/

I’m just looking, thanks #3:
Visitor isn’t in “shopping mode”

Visitor isn’t in “shopping mode”
§ “Just browsing,” “researching,” “window shopping.”

Reese’s Pieces Trail for a
seller of fishing boats What the visitor wants What the company wants How to do it § To look at inflatable fishing boats. § Get the visitor to click on the § Sales copy “Buy now” button (or order by phone), then pay.

A better Reese’s Pieces Trail
for a seller of fishing boats What the visitor wants § To look at inflatable fishing boats. What the company wants § Become their “trusted advisor”. § Integrate them into your community § Capture their email address § Get the visitor to click on the “Buy now” button (or order by phone), then pay. How to do it § Offer valuable free reports § Offer useful selection tools § Have a forum § Compelling reasons to give their email address in return for more: § Valuable free report § Free DVD about fishing boats § A useful email course, delivered daily § Sales copy

I don’t know what you
do #4: Unclear value proposition

#5: Lack of trust I
find my lack of faith disturbing

I don’t need this type
of product #6: Lack of interest

Killers Diagnosis Remedy

End of Part I To
be continued on October 23

What you should do now
Grow your optimization skills: http://learn.optimizely.com Get your free CRO toolkit: www.conversion-rate-experts.com/learning-zone/

Q&A Grow your optimization skills:
http://learn.optimizely.com Get your free CRO toolkit: www.conversion-rate-experts.com/learning-zone/