1. MARKETING SESSIONS SCHEDULE<br />TUESDAY<br />1310-1410<br />Family and MWR and BOSS Plenary Session—<br />The Carrot Principle: Engaging Employees through Recognition; Mr. Adrian GostickFamily and MWR Awards Presentation General Session for Family and MWR and BOSS AttendeesLila Cockrell Theatre<br />1440-1540<br />MARKETING PLENARYHow to Make our Brand quot;
Army Strongquot;
Room 103BMr. James Ortiz (invited), <br />Ms. Kristen Campbell McManus<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />1600-1700<br />MARKETING PLENARYMarketing in TransformationRoom 103BMr. Rusty Rayzor, Ms. Kristen Campbell McManus, Ms. Rosemary Clark, Mr. Edward Griffin, Mr. Pierre Laxa, Ms. Robin Stapp<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />WEDNESDAY<br />1210-1310<br />MARKETING and SPONSORSHIPMarketing and Commercial Sponsorship Financial Management and Cost AllocationRoom 103BMs. Gabriele Drechsel, Ms. Victoria Palmer, Ms. Mary Manago<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />CREATIVE<br />Digital Photography – Planning & Shooting for SuccessRoom 203BMs. Sharon Bertschi<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />1325-1425<br />MARKETING and SPONSORSHIP“And the Survey Says…”Room 103BMs. Rosemary Clark<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />CREATIVE<br />Building a Dynamic Web Presence Part 1Room 203BMr. Edward Griffin Jr., Ms. Van Duong<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />1455-1555<br />MARKETINGESRIFAMSLMS…Decoding the Mystery of Market ResearchRoom 103BMs. Rosemary Clark<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />SPONSORSHIP<br />Re-energize Garrison Sponsorship and Advertising Part 1 Building Stronger On-Post PartnershipsRoom 002ABMr. Pierra Laxa, Ms. Gabriele Drechsel, MAJ Marocco Roberts, Mr. Todd Kuchenthal<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />CREATIVE<br />Building a Dynamic Web Presence Part 2Room 203BMr. Edward Griffin Jr., Ms. Van Duong<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />1610-1710<br />MARKETINGBuilding Relationships with Program Managers to Influence ChangeRoom 103BMs. Carrie Poore, Ms. Robin Stapp<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />SPONSORSHIP<br />Re-energize your Garrison Sponsorship and Advertising Part 2: Building Stronger Off-Post PartnershipsRoom 002ABMr. Pierre Laxa, Ms. Gabriele Drechsel, Ms. Rosemary O'Brien, Ms. Rose Spaulding<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />CREATIVE<br />Interactive Design Part 1Room 203BMs. Angela Schoffstall<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />THURSDAY<br />1240-1340<br />MARKETINGCorporate Branding and Maximizing PartnershipsRoom 103BDr. James E. Skibo<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />SPONSORSHIP<br />How much is it REALLY worth? Pricing Guidelines Part 1Room 002ABMr. Pierre Laxa, Ms. Gabriele Drechsel<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />CREATIVE<br />Interactive Design Part 2 <br />Room 203BMs. Angela Schoffstall<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />1355-1455<br />MARKETING<br />Delivering Customer-Driven Events and PromotionsRoom 103BMs. Robin Stapp, Ms. Amy Leon, Ms. Erin Holley<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />SPONSORSHIP<br />How much is it REALLY worth? Pricing Guidelines Part 2Room 002ABMr. Pierre Laxa, Ms. Gabriele Drechsel<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />CREATIVE<br />Before and After Effect Part 1Room 203BMs. Veronica Moore<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />1525-1625<br />MARKETING and SPONSORSHIP<br />Marketing and Sponsorship Best PracticesRoom 103BMs. Victoria Palmer<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />CREATIVE<br />The Before and After Effect Part 2Room 203BMs. Veronica More<br />Slides<br />Moderator:<br />Microphones:<br />Notes:<br />