Slides from AHCMC's annual constituent kickoff meeting for FY 2017!

1. Annual Kickoff Meeting
Suzan Jenkins, Takenya LaViscount, Nabil Ghachem,
Chris Quach, Joe Frandoni, Kelsey Eustace, and Amina Cooper.

2. Today’s Agenda
 Welcome and Staff Introductions
 A New Strategic Plan/Vision – AHCMC Turns 40
 FY17 Grant Awards and Tips for Success
 FY18 Grant Deadlines and Updates
 FY17 MarketPower Offerings and CultureSpotMC.com Updates
 Arts and Economic Prosperity Study 5 (AEP5) Update
 Public Art in Montgomery County
 Washington Area Lawyers for the Arts Presentation
 Grantee Spotlight: Capacity Building
 Networking Reception in the Kramer Gallery

3. Mission
The Arts and Humanities Council of Montgomery County in
partnership with the community, cultivates and supports
excellence in the arts and humanities, expands access to cultural
expression, and contributes to economic vitality in the region.
Vision
Our vision is to provide leadership that sustains arts and
humanities organizations, artists and scholars and inspires
participation in our County’s rich cultural assets.

4. VALUES:
Inclusivity
Diversity
Artistic and intellectual excellence
Creativity
Organizational effectiveness and
efficiency
Sustainability
Responsiveness
Transparency
Mentoring and nurturing

5. FOUR MAJOR STRATEGIC GOALS:
• Optimize Grantmaking
• Strengthen the Organizational Capacity of the Arts and
Humanities Council
• Provide key resources to Arts and Humanities in the county
• Represent and advocate for the arts and humanities locally,
regionally and nationally

6. Grants

7. Grant Program Structure I
General Operating Support
Large
Organizations
Mid-Size
Organizations

8. Project
Support
Advancement
Grants
Artists &
Scholars
Project
Grants
Wheaton
Cultural
Grants
Small Orgs.
& Groups
Community
Orgs.
Arts
Integration
Residencies
Grant Program Structure II

9. Grant Program Structure III
Student Awards
Haimovicz Visual
Arts Award
Abrams Creative
Writing Award

10. More Funding for the Arts and
Humanities in FY17
$4,298,117
$4,577,743
$4,000,000
$4,100,000
$4,200,000
$4,300,000
$4,400,000
$4,500,000
$4,600,000
$4,700,000
FY16 County Grants
Appropriation
FY17 County Grants
Appropriation
More Funding for the Arts and Humanities in FY17

11. FY17 Organization Grantees by Region
Key
– Large Organizations
– Mid-size Organizations
Bethesda and
Rockville Area1
48%
Silver Spring Area2
32%
Upcounty3
12%
Midcounty4 6% East County5 2%
Notes:
1Rockville, North Bethesda, Kensington, Bethesda, Glen Echo,
Chevy Chase
2Silver Spring, Wheaton, Takoma Park
3Germantown, Gaithersburg, Poolesville, Laytonsville, Montgomery
Village, Damascus, Mount Airy, Clarksburg, Dickerson
4Olney, Ashton/Sandy Spring, Aspen Hill, Derwood, Brookeville
5Colesville, Burtonsville, Laurel

12. FY17 Organization Grantees by Discipline
Music - 39%
Theater - 20%
Interdiscipli
nary - 9%
Dance - 9%
Visual Art - 8%
Writing/Humanities -
9%
Media Arts- 4% Crafts - 2%

13. FY17 Individual Grantees by Discipline
Visual Art -
48%
Music - 19%
Media Arts - 11%
Writing - 10%
Dance - 6%
Theatre - 4% Storytelling - 2%

14. Grant Writing Tips

15. FY18 Deadlines
Anticipated Award Notifications ~ mid-June 2017
Wheaton Cultural Project Grants ~ October 4, 2016
LOI for Large Organizations ~ November 28, 2016
Small Organizations and Groups ~ January 19, 2017
Large Organizations ~ January 23, 2017
Mid-Size Organizations ~ January 25, 2017
Artists and Scholars Project Grants ~ January 27, 2017
Advancement Grants ~ January 30, 2017
Capital Improvement Grants ~ January 17, 2017

16. Grants Program Assistant
Chris Quach
Chris.Quach@creativemoco.com
301-565-3805 x 21
Questions?
Senior Grants Program Manager
Takenya LaViscount
Takenya.LaViscount@creativemoco.com
301-565-3805 x 27
Grants Program Manager
Nabil Ghachem
Nabil.Ghachem@creativemoco.com
301-565-3804

17. Constituent ServicesConstituent Services

18. Engage
Audiences
• CultureSpotMC
• Culture
Spotlight
• Guide to
Children’s Arts
Activities
Increase
Efficiency
• Cooperative
advertising
• Ticket
Giveaways
• Calendar
partners
Acquire New
Skills
• Professional
development:
- forums
- workshops
- seminars
• Marketing
Committee

19. Cooperative Ads saved MarketPower
Subscribers $57,882 in FY16
 Bethesda Magazine
 Washington Post
 Washington City Paper
 114 Total ads
 $57,882 in
subscriber savings

20. Professional Development Series
 Pricing Institute: Dynamic Pricing, Audience Zoning, Pricing
Psychology, Audience Messaging, and Pricing Facts & Myths
 Creating an Audience First Website from Start to Finish with
Jen Buzzell
 Building Audiences with Audiences: Engaging and Targeting
Diverse Audiences with Erica Bonderev
 Inviting Audiences In: Building Community Value in Your
Organization with Brooke Kidd

21. The AHCMC Marketing Committee:
Our Community Think Tank

23.  New WordPress Site
 Mobile optimized platform
integrates with Facebook
and Twitter
 New image and video
galleries
 Integration with Goldstar
Tickets, Yelp, and Google
Maps

24. Our 8 calendar partners increase your
reach and save your organization time
 66,000 monthly impressions with calendar partners

25. The Culture Spotlight e-blast
reaches 20,000 subscribers weekly
 20,000 subscribers
 15% open rate
 1.1% click rate
 Ticket Giveaway
 Goldstar Ticket Portal

26. 200,000+ copies of The Guide to Children’s
Arts Activities delivered annually
 Bilingual: Combined
English/Spanish
Print Publication
 Stuffed in the backpacks
of every MCPS elementary
school student twice
annually
 Distributed to every
public library branch
 Available online:
creativemoco.com/guide

27. A new chapter for
CultureSpotMC.com
Ellyn Wexler, Editor Feature Articles

28. A big change after raising $263,982
$263,982
1,300
donors
85
projects
$50
median
gift
$95,080
matching

29. Economic Impact and Advocacy

30.  Part 1 = Audience
Intercept Surveys
 Goal = 1,000
 Collected 589 surveys
 411 surveys left to
collect to reach our
goal
Dear Arts Patron:
1.
Adults: Children (<18):
2.
A. $
B. $
C. $
D. $
E. $
F. $
G. $
H. $
I. Other (provide description): $
3.
4.
A E I am here to conduct business (e.g., meeting, conference)
B I am a part-time resident (e.g., I own a vacation home here) F I am here on a vacation/holiday
C I am here specifically to attend this arts/cultural event G I am visiting family and/or friends who live here
D I work here, but I live somewhere else H Other (Please specify):
5.
# of Nights:
6.
A
B
C
7. A Yes B No
8.
A Younger than 18 B 18-34 C 35-44 D 45-54 E 55-64 F 65+
9.
A Less than high school C 2-year college/technical/associates degree E Masters degree
B High school D 4-year college degree F Doctoral degree
10.
A Less than $40,000 C $60,000 - $79,999 E $100,000 - $119,999
B $40,000 - $59,999 D $80,000 - $99,999 F $120,000 or More
11.
A Yes, I plan to vote (or I have voted already) B No C I don't know/Undecided D Not applicable
Is this your first time attending this arts event or facility?
Do you plan to vote in the 2016 United States presidential election? (Check only one response)
How many nights away from your primary residence will you spend in Montgomery County specifically
because of your attendance at this arts/cultural event? If you are a full-time or part-time resident, and you
will not spend any nights away from your home, please respond with "0".
Admission/tickets for your travel party's attendance to this event
Refreshments and/or snacks purchased by your travel party while at this event
Food, drinks, or meals purchased before or after this event (e.g., at a local restaurant)
Souvenirs, gifts, books, recordings, and/or art
Clothing or accessories specifically for this event
What is the ZIP code or postal code of your primary home residence?
No, I would have skipped the arts experience altogether
No, I would have replaced it with another arts experience in this community
Yes, I would have traveled to a different community to attend a similar arts experience
What is the highest level of education that you have completed? (Check only one response)
Which of the following ranges includes your annual household income? (Check only one response)
Which of the following ranges includes your current age? (Check only one response)
Please take a few minutes to answer the following questions. This survey is part of a study to
measure the economic impact of the arts and culture in Montgomery County, Maryland. Your
answers are anonymous and will be kept strictly confidential. Please answer each question
completely and return the survey to the person who gave it to you. Thank you!
Which of the following best describes your primary reason for being in Montgomery County today? (Check only one response)
I am a full-time resident (e.g., I live here, I go to school here)
If this performance, event, or exhibit were not happening, would you have traveled to another community to attend a similar
arts experience? (Check only one response)
List the estimated amounts of money that you and the members of your immediate travel party will spend in Montgomery
County specifically as a result of your attendance at this arts/cultural performance, event, or exhibit. Remember to include
money spent before, during, and after the event. If exact figures are not available, use your best estimates.
SECTION ONE: First, please tell us about today's visit to this arts/cultural performance, event, or exhibit ...
SECTION TWO: To finish the survey, please tell us a little bit more about YOU …
Child-care specifically to attend this event
(If you currently are staying in a vacation property or second home that you own, provide the ZIP code for that vacation/second home).
Including yourself, how many people are attending this arts event with you?
Include only the people in your immediate travel party (e.g., not tour groups).
Local transportation (e.g., gas, parking, tolls, rental car, taxi or bus fare -- not airfare)
Overnight accommodations to attend this event (e.g., hotel, motel, inn) (include one night only)

31.  Part 2 = Org Survey
 Data Arts / CDP
 If you do not participate
in the CDP then you
will be asked to
complete an
organizational survey

32. The Montgomery
County Public Art Trust

33. Mission
 promote cultural enrichment
 engage diverse communities through
projects and dialogue
 foster emerging and established
Montgomery County artists

34. Program Goals
 Place public art where it will be enjoyed by
numerous people, particularly in parts of the County
where there is less public art.
 Create exciting, appealing, and harmonious public
spaces by integrating art into architecture,
landscape, and the urban fabric and through planning
of infrastructure at the earliest design stage.
 Encourage economic growth through public art that is
stimulating and accessible.
 Enhance Montgomery’s image locally, regionally, and
nationally by insuring the creation of the highest
quality public art.

35. A Civic Partnership

36. The Collection
• Over 500 works on paper
• 300 works of public sculpture
• New commissions

37. Conservation

39. Creative Placemaking

40. Current Projects:
Wheaton Town Square

41. The guidelines were
produced in concert with
Montgomery County Parks
and Planning in 2012 to
codify the policies and
procedures that assign
responsibility and set goals
for the county's public art
collection.
Resources: The Public Art Guidelines

42. Resources: Kramer Gallery

44. Get Involved This Year!
 Host or attend a National Arts and
Humanities Month Event in your
community such as a Creative
Conversation
 Use the National ArtsMeet
Calendar to promote your event and
find others happening near you!
 Obtain a proclamation from your
elected officials.
 Dedicate cultural events for NAHM.
Identify or include already-scheduled
events for October as part of your
celebration of the month.

45. AHCMC Turns 40!

47. Questions? Thank you!
Providing leadership that sustains arts
and humanities organizations, artists
and scholars and inspires participation
in our County’s rich cultural assets

48. Special Presentation:
 John C. Good
Executive
Director

49. Grantee Spotlight: Building Capacity
Debbie Ellinghaus,
Managing Director
Michael K. Bailey,
Executive Director
“Capacity building is an investment in the effectiveness and future sustainability
of a nonprofit. When capacity building is successful, it strengthens a nonprofit’s
ability to fulfill its mission over time, thereby enhancing the nonprofit’s ability to
have a positive impact on lives and communities.”