Cultivating a Culture of Storytelling at Your Nonprofit
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Amanda Hirsch's presentation to the Nonprofit Technology Conference in March 2014.
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Cultivating a Culture of Storytelling at Your Nonprofit
- 1. Cultivating a Culture of Storytelling #14NTCstory Amanda Hirsch @getgoodthings
- 2. Hi! I’m a Storyteller. • PBS • Good Things Consulting • Blogger, author • Improviser Slide 2Cultivating a Culture of Storytelling - #14NTC
- 3. You’re a Storyteller, Too Slide 3Cultivating a Culture of Storytelling - #14NTC & So Is Your Nonprofit
- 4. The Characters We Play Slide 4Cultivating a Culture of Storytelling - #14NTC
- 5. Why Storytelling? Slide 5Cultivating a Culture of Storytelling - #14NTC
- 6. Nonprofits need to tell stories that are strategic and authentic. Slide 6Cultivating a Culture of Storytelling - #14NTC
- 7. “When organizations, causes, brands or individuals identify and develop a core story, they create and display authentic meaning and purpose that others can believe, participate with, and share. This is the basis for cultural and social change.” - Pamela B. Rutledge, PhD, MBA, Director of the Media Psychology Research Center (@pamelarutledge)
- 8. Cultivating a Culture of Storytelling Slide 8Cultivating a Culture of Storytelling - #14NTC Photo Credit: Seer Snively
- 9. It’s All About PRACTICE Slide 9Cultivating a Culture of Storytelling - #14NTC
- 10. Step 1: Get Your House in Order Slide 10Cultivating a Culture of Storytelling - #14NTC Photo Credit: Renee Bertrand
- 11. Step 2: Mindfulness Slide 11Cultivating a Culture of Storytelling - #14NTC
- 12. Step 3: Influence Your Nonprofit’s Habits, Processes & Norms Slide 12Cultivating a Culture of Storytelling - #14NTC
- 13. Make Storytelling Normal Slide 13Cultivating a Culture of Storytelling - #14NTC Photo Credit: Matthew Wyneken
- 14. Find the Influencers Slide 14Cultivating a Culture of Storytelling - #14NTC
- 15. Get Out of Your Silos Slide 15Cultivating a Culture of Storytelling - #14NTC Photo Credit: Doc Searls
- 16. Listen – and Reflect Back Slide 16Cultivating a Culture of Storytelling - #14NTC
- 17. Recruit Ambassadors Slide 17Cultivating a Culture of Storytelling - #14NTC Photo Credit: Virginie De Bel Air
- 18. Learn More About Storytelling •What are other nonprofits doing? •Get cross-sector inspiration •TRY STUFF Slide 18Cultivating a Culture of Storytelling - #14NTC
- 19. Thank you! Please email me for a list of recommended storytelling resources. Email: amanda@goodthingsconsulting.com Twitter: @getgoodthings Slide 19Cultivating a Culture of Storytelling - #14NTC
- 20. Slide 20Cultivating a Culture of Storytelling - #14NTC
Editor's Notes
- Didn’t always know it – WGBH producers workshop
- Ask people to share their level of comfort with storytelling
- Words + actions
- We do it anyway – might as well be intentional…. And… stories move people. Use them to mobilize support for our mission.
- Quotes to support this?
- Quotes to support this?
- RWJF & building a culture of health.
- Client example – take stock of profiles across platforms etc
- Quote about mindfullness?
- GLEF: 3 Ps...their mission of improving K12 education centers around 3 Ps: Proof (finding evidence of what works), Practice (combining that w/ real world examples) & PROMOTION (spreading the word & creating it in shareable form). Also: Mission moments… emails w/ educator survey responses…
- Maybe it’s you
- Community Action Partnership – Dover, NH. Your organization’s culture goes beyond its 4 walls… industry… NewsHour/NPR/EconomyStory….
- Your culture includes your constituents – anyone with whom your org has a relationship. How do you interact with them? That’s part of your culture. Greg will talk a lot more about this. Half the Sky
- Service Dogs of VA