Become a social media rockstar
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This presentation was prepared and delivered by Yvette Adams of The Creative Collective for AMPED (A Music Program Enabling Development). AMPED aims to assist young emerging musicians and artists aged between 15 and 30, young bands, musicians and music industry workers across the Sunshine Coast to develop their skills and professional opportunities in the music industry. The project is an initiative of the Queensland State Government through Arts Queensland’s A-venue program and delivered by the Sunshine Coast Regional Council.
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Become a social media rockstar
- 5. Kids – Rio (6 years) + Matisse (3 years) Yvette Adams
- 10. What we do with clients 2000 on the database 6729 on the database Unique users per month to site = 665 Unique users per month to site = Regularly 5000+ Communication frequency = infrequent Communication frequency = every two weeks – either newsletter or special offers Online sales = $6000 per annum Online sales = $100,000+ per annum Predominantly offline marketing Predominantly online marketing
- 13. Now let’s plan your online tour…
- 16. DEFINE YOUR OBJECTIVES/GOALS PRIORITY 1
- 18. So what are your SMART goals and business objectives?
- 19. “ I want to be a rockstar!” UN-SMART GOAL....
- 20. I want to secure a minimum of 1 paid gig per month, with a total of 12 paid gigs by the end of 2011, averaging $500 per gig. SMART GOAL....
- 23. WRITE DOWN YOUR CAREER OBJECTIVES/GOALS NOW
- 26. Consider – target market by geography...
- 28. HAVE A DEFINED BRAND IDENTIFY PRIORITY 2
- 29. USP – Unique sales proposition What’s the one thing that makes your band unique and distinct? Why should people listen to you and not your competitors? Why should they come to your gigs and not your competitors?
- 30. Shaping your brand band identity Band name! Dress style – coordinated or individual? Genre Target market Your ‘story’ Brandscape Brand values
- 32. CREATE A GOOD MEDIA KIT PRIORITY 3
- 34. CREATE A GOOD WEBSITE THAT WORKS PRIORITY 4
- 39. BUILD YOUR WEB PRESENCE PRIORITY 5
- 41. SOCIAL MEDIA PRIORITY 6
- 45. The ‘Big 4’ social media
- 60. Criteria = Anywhere in Australia 27 – 50 Female In a relationship, engaged, married
- 61. What if we specify a city and a 50 mile radius? Even more targeted!
- 68. Put your details on your email signature Use wisestamp.com: http://player.vimeo.com/video/14571313
- 69. Grab social network contacts at every opportunity Rapportive.com
- 80. Do you have an online strategy? Do you manage your online reputation? YOU SHOULD!
- 83. This girl’s getting fired…
- 84. Catherine Deveny's (The Age) Logie night tweets… "I do so hope Bindi Irwin gets laid". “ Rove and Tasma look so cute . . . hope she doesn't die, too.”
- 86. Alert yourself on Google Alerts
- 87. And continue to monitor…
- 89. LIVE ANALYSIS OF AN EXISTING SOCIAL MEDIA ACCOUNT
- 90. Scheduling & monitoring tool: Hootsuite.com
Editor's Notes
- Refer to financial model example. Discuss components. See think, ph, qnw
- Consider all of these things. Put yourself if their shoes. Do a poll – get them to answer each of these.
- Once you know who your target market is you need to consider your USP that is, why they would want to buy from you and not the next person. What need or want are you trying to satisfy. Think back to the target market and the behavioural and psycho considerations. This is particularly important if you are operating in a competitive market. Hands up if you think you are in a competitive market? Please don’t say customer service. It’s not enough. Everyone thinks they offer a great customer service but have you check it out versus the competitors lately?
- Volunteers to share inside 30 seconds what your business is and does
- Take our poll and consider how these macro trends may affect your company or industry
- Volunteer - how can it be achieved for your company?
- Hands up if you have seen this do the rounds. I had to include it in today’s presentation. It’s a classic. It is very easy to vent on social media but the consequences can be massive. If you were this girl’s employer you’d be glad you were aware of her posts right?
- Hands up if you have seen this do the rounds. I had to include it in today’s presentation. It’s a classic. It is very easy to vent on social media but the consequences can be massive. If you were this girl’s employer you’d be glad you were aware of her posts right?
- An online reputation is just as important as an offline one. If someone were talking badly about you ‘on the street’ you would want to know right? And there is a high chance if you didn’t like what they were saying about you that you would go right up to them and deal with the situation right? Well so it goes online. You need to keep a finger on the pulse. You need to participate. So how? It helps to remember the ‘party analogy’ when it comes to online, in particular social media… And we all love a good party don’t we? Meet people and start conversations Ask questions Listen Answer questions, if relevant (i.e. if you can be helpful) Listen to others advice Share the advice if you believe in it (and encourage others to share yours)
- Ask yourself… If you’d like to know more come and see me.
- With all these mediums, conversations are potentially going to happen online about you / your service / your product / your business / your competitors / your industry these days, WHETHER YOU LIKE IT OR NOT. Whether you participate or not.
- So you can choose to participate.... or bury your head in the sand and pretend it’s not happening. But we all know the consequences of ignorance.
- Hands up if you have seen this do the rounds. I had to include it in today’s presentation. It’s a classic. It is very easy to vent on social media but the consequences can be massive. If you were this girl’s employer you’d be glad you were aware of her posts right?
- This lovely lady may be looking smug on her stool right now, but she was toppled last year when she tweeted the logies and got fired as a columnist for The Age with these lovely comments about much loved Aussie icons. Her retort? “ “ the Aussie public didn’t agree. Goneskis.
- www.growthmarketing.com.au
- But you don’t need this!
- Click through various dashboards. And say there are others. Personal preference on what you use. They look something like this (show tweet deck). And they make life so much easier. Working smarter…not harder. Hootsuite Postling Friendfeed ping