Companion website of the book: http://createtolearn.online Students face a lot of decisions in sharing their creativity with the world. It takes effort and creativity to find a large audience. Marketing and distribution are now the responsibility of the digital author. Shifting from personal use of social media to professional use can be challenging, as it requires re‐orientating to the strategic goals of a communicator and understanding the economics of the Internet and mass media. Social data analytics provides digital authors with powerful evidence of effectiveness, and concepts like virality, tagging, and privacy help you use social media effectively for personal development and social activism.

1. CREATE to
LEARN
Renee
Hobbs@reneehobbs
Introduction to Digital Literacy
Chapter 15
Social Media
Pages 241 - 252
Hobbs, R. (2017). Create to Learn. NY: Wiley.

2. Sharing as Relational
Expression
Most people say that
they get more value
from information that
has been shared by
friends and family than
from other sources
People process
information more
deeply if they
anticipate sharing
it with people in
their social
networks
Hobbs, R. (2017). Create to Learn. NY: Wiley.

3. Speak Up!
Make A Gif
Imgflip
Vine
Periscope
One of the most important reasons why we
share information & entertainment using
social media is to define our identity in
relation to our peers
By sharing, we give others a sense of what
we value. Online sharing makes us feel a
sense of fulfillment & satisfaction
Hobbs, R. (2017). Create to Learn. NY: Wiley.

4. Constructing an Online
Identity
We construct an online
identity by deciding what to
share & what not to share
with others.
These decisions are not truly
independent because our
identity has been influenced
by the network of
relationships we have with
our family, peers,
acquaintance & others
Hobbs, R. (2017). Create to Learn. NY: Wiley.

5. Rise of the Sharing Economy
eBay: people recycle products
Craigslist: share job opportunities
Uber: share car rides
Airbnb: people offer spare
bedrooms or make whole houses
available to strangers
WHAT OTHER FORMS OF SHARING
ECONOMY ARE YOU FAMILIAR
WITH?
Hobbs, R. (2017). Create to Learn. NY: Wiley.

6. “We shape our tools and thereafter our tools shape us.”
-Marshall McLuhan
We act in concert with the software objects &
adjust ourselves to the requirements of the
software and hardware.
Hobbs, R. (2017). Create to Learn. NY: Wiley.

7. To Share or Not to
Share: Understanding
Virality
Virality: a term used to refer to the likelihood that a
particular social media will be spread or shared
Content that inspires wonder is far more likely to
be shared than other content
Incongruent content requires users, readers, or
viewers to resolve unexpected juxtaposition to
find meaning
Hobbs, R. (2017). Create to Learn. NY: Wiley.

8. Measuring Impact
Hobbs, R. (2017). Create to Learn. NY: Wiley.

9. Privac
y
Privacy paradox: the term used to
describe both the benefits and risks to
disclosing private information online
Some may worry about the possibility
that their Internet searches can be
tracked and used by third-parties
Others value the ability to gain access
to sensitive material “without facing
another human, without asking
permission, and without being judged
by the people around us”
Hobbs, R. (2017). Create to Learn. NY: Wiley.

10. Social Media
for Civic
Activism
• A powerful story can inspire
others to take action on
behalf of a cause or issue.
• The case of Carla Dauden, a
23‐year‐old Brazilian
filmmaker who made a film in
the summer of 2013 about
the World Cup and Summer
Olympics
Hobbs, R. (2017). Create to Learn. NY: Wiley.

11. Hobbs, R. (2017). Create to Learn. NY: Wiley.

12. Managing Social
Media: Personal
and Professional
Life
By using social media to
create a personal learning
network, informal
learning is activated
through the strategic
selection of people to
follow
Hobbs, R. (2017). Create to Learn. NY: Wiley.

13. Context
Collapse
• To participate in social media, we manage invisible
audiences & the blurring of private & public life
• To speak online is to be aware that you are speaking to
someone & everyone (and no one), all at the same time.
• Our online words, images, and actions can be interpreted
differently by your mother, your girlfriend, or your boss.
Ultimately, you can never know how your images &
language will be interpreted
• Social media offers a fascinating set of paradoxes for the
meaning-making process
Hobbs, R. (2017). Create to Learn. NY: Wiley.

14. Activity: Develop a
Social Media
Campaign
Select a social media platform and using your Scope of Work
develop at least 15 messages that reach your target
audiences. Be sure your social media include informative
content, a relevant hashtag, an image, and a reference to
an influential person. After you launch your campaign,
review the social data analytics to examine which of the 15
messages was most influential. Based on this evidence,
consider how you might modify your campaign in the future.
Hobbs, R. (2017). Create to Learn. NY: Wiley.

15. Key
Ideas
• Marketing and distribution are now the responsibility of
the digital author
• Shifting from personal use of social media to professional
use can be challenging
• Understanding the economics of the Internet and mass
media is essential given the rise of social media
• Social data analytics provides digital authors with powerful
evidence of effectiveness, and concepts like virality,
tagging, and privacy help people use social media
effectively for personal development and social activism
Hobbs, R. (2017). Create to Learn. NY: Wiley.