presented by Victoria Fine, managing editor, Causecast
The editors of online news portals scour the web seeking leads and stories to publish every day. Victoria Fine, Causecast managing editor, discusses how editors look for content and how you can increase the chances of your story getting their attention. Learn what types of content and media you should have publicly available, outline concrete next steps to make your content easier to find and generally more appealing to editors of cause-based news outlets, and understand how publishers choose stories and news.
4. A day in the life of an editor
8-8:30 - Get coffee, check email, see what every other publication has published, publish
breaking news.
5. A day in the life of an editor
8-8:30 - Get coffee, check email, see what every other publication has published, publish
breaking news.
8:30-12:30 - Edit & publish 10-50 blogs, argue with front page editors to get our content
on front page. Check email.
6. A day in the life of an editor
8-8:30 - Get coffee, check email, see what every other publication has published, publish
breaking news.
8:30-12:30 - Edit & publish 10-50 blogs, argue with front page editors to get our content
on front page. Check email.
12:30 - 4:30 - Edit & publish 10-15 original stories, assign interns & editors stories, set
editorial schedule, patiently force interns to rewrite stories for fourth time, check email.
Also, lunch.
7. A day in the life of an editor
8-8:30 - Get coffee, check email, see what every other publication has published, publish
breaking news.
8:30-12:30 - Edit & publish 10-50 blogs, argue with front page editors to get our content
on front page. Check email.
12:30 - 4:30 - Edit & publish 10-15 original stories, assign interns & editors stories, set
editorial schedule, patiently force interns to rewrite stories for fourth time, check email.
Also, lunch.
4:30 - 7:30 Design splashes for next day, monitor social media, return confused blogger
phone calls/emails, work on longterm content strategy/internal paperwork/hiring new
interns (always), develop sources, maintain content partnerships, argue with front page
editors again. Check email.
35. How To Pitch
Know your editor (and her audience)
Donât waste her time
36. How To Pitch
Know your editor (and her audience)
Donât waste her time
Choose media outlets strategically and pitch the right stories at the
right time
40. Youâve nabbed an editor...
Now what?
Be prepared for the story
Have written work prepared or have personalities ready to speak as soon as possible
41. Youâve nabbed an editor...
Now what?
Be prepared for the story
Have written work prepared or have personalities ready to speak as soon as possible
Have media available on your site (or pitched with the story) and
have videos embeddable and easily sharable (and make sure theyâre
legal!)
42. Youâve nabbed an editor...
Now what?
Be prepared for the story
Have written work prepared or have personalities ready to speak as soon as possible
Have media available on your site (or pitched with the story) and
have videos embeddable and easily sharable (and make sure theyâre
legal!)
Have a simple & clear call to action for media and visitors
43. Youâve nabbed an editor...
Now what?
Be prepared for the story
Have written work prepared or have personalities ready to speak as soon as possible
Have media available on your site (or pitched with the story) and
have videos embeddable and easily sharable (and make sure theyâre
legal!)
Have a simple & clear call to action for media and visitors
Have a greater goal for the publicity and use your own media
resources to act upon it