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Ähnlich wie State of Search Briefing Feb 2011
Ähnlich wie State of Search Briefing Feb 2011 (20)
State of Search Briefing Feb 2011
- 3. State of Search SEO, SEM = Basic Foundation…but not really marketing Visibility Performance
- 8. Location Search terms Results driven By Google Places Date source = Google Places Significantly reduced ‘real estate’ For organic results
- 15. If a user clicks on a recommended Search phrase, it will not show in Key word analytics
- 19. Key Search Phrases Brand Name driven Strategy = Step up Map visibility + Property Name Search results
- 22. Back to Google Places In addition to GA visitor data – Blue = impressions Green = how many clicked through
- 23. Back to Google Places Promo section – can be updated By each property Use for App promo, at launch
- 25. State of Search So what are we doing for Visibility Performance – Given all these changes ???
- 27. New page Text link Text link Mini network: Property name SEO + Locale content 02/03/11 New page New page
- 30. State of Search Questions…comments….ideas….all welcomed Liz Craig [email_address] Feb 3, 2011