Pepsi-Cola Competitive Analysis

OLIDIX CONSULTANTS ,[object Object],[object Object],OLIDIX CONSULTANTS

Our Task... ,[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

1. Our Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

Current Position ,[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Current Audience OLIDIX CONSULTANTS

Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

2. Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

Company Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS 3. Market Research

5. Issues… ,[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

5. Competitive Aids ,[object Object],[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

Porters 5 Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

Porter’s Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

Porter’s Strategy Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

6. Recommendations ,[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

Cost-Leadership Strategy ,[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

New Product Development ,[object Object],[object Object],OLIDIX CONSULTANTS

7. Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

Oligopoly definition http://moneyterms.co.uk/oligopoly/ <last accessed 13/02/2009> Porters Strategy http://www. quickmba .com/strategy/porter. shtml <Last accessed 14/02/2009> Books : Krugman, P. Wells, R. Graddy, K. (2007). Economics: European edition 2007 . USA: Worth Publishers Inc. Haig, M. (2004). Brand Royalty: how the worlds top 100 brands thrive and survive . London: Kogan Page ltd. Online Reports : Sicher, J. (2008). Beverage Digest: Top 10 CSD Results for 2007. [online] Available from: http://www.beverage-digest.com/pdf/top-10_2008.pdf [Accessed: 20/02/2009]. Sidel. (2006/9). CSD Market Trends . [online] Available from: http://www.sidel.com/products/what-do-you-package/csd/csd-market [Accessed: 20/02/2009]. Mintel. 2009, Carbonated Soft Drinks - UK - February 2009 [online], (p. 1), Available from: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=393871 [Accessed: 02/03/2009]. OLIDIX CONSULTANTS

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OLIDIX CONSULTANTS

Online Journals : Sharp, B. & Dawes, J (2001), 'What is Differentiation and How Doeas it Work?', Journal of Marketing Management, Argyll, Vol. 17, pp. 739-59. Imai, M. (1986), Kaizen: The Key to Japan's Competitive Success., Random House, New York. Images: Excelsia. (2009). SWOT analysis . [online] Available from: http://www. excelsia . ch / htmlgb / blog /images/ swot -analysis-image. png <last accessed 02/03/2009> Dublin City University. (2009). Porters 5 Forces. [online] Available from: http://student. dcu . ie /~hillc3/ Pmodel .gif <last accessed 02/02/2009> OLIDIX CONSULTANTS OLIDIX CONSULTANTS

Pepsi-Cola Competitive Analysis

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