This infographic highlights some of the latest data regarding China's unique digital landscape. Find out what's driving the growth of digital marketing in China, and how brands can take advantage of these trends, by downloading the full deck from Slideshare

1. Newsreleases
Companysites/
minisites
Videos VideosMicroblogs**
Exhibitions/
seminars
Weixin(wechat)
THEDEFINITIONOFCONTENTMARKETINGINCHINAISSTILLEVOLVING.
CHINESELOVESHOPPINGONLINE!
OVER$37BILLIONINMOBILESHOPPINGTRANSACTIONSINQ32014ALONE!
ANINCREASEOF251%VERSUS2013DATA
SOURCE:IRESEARCHOCT2014;PWC2012GLOBALMULTICHANNELCONSUMERSURVEY
SOURCE:CNNICJUNE2014;GOGLOBEAPRIL2014;MOBILEPROVIDERCLAIMEDDATA
SOURCE:EMARKETERDEC2014;CNRS2014
SOURCE:TENCENT/SINAEARNINGSREPORTQ32014
36.8%
Microblogs**
Weixin(wechat)
CONSIDEREDMOSTEFFECTIVECONTENTMARKETINGTACTICSMOSTFREQUENTLYUSED
17.4%
CHINADIGITALLANDSCAPE2015