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Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.
Takeaways include:
- Exponential growth of Internet content
- The media gap
- Blurred lines between the media, brands, agencies, social and search
- Search and social aren’t fulfilling their promise
- The native revolution
- The Relevance story
3. 1 The Content Explosion
2 The Media Gap
3 Blurred Lines – Media, Brands, Agencies, Social
4 Search & Social aren’t Fulfilling their Promise
5 The Native Revolution
6 The Relevance Story
AGENDA
59. #HubSpotIPS
It has been found that the less an
advertisement looks like an advertisement
and the more it looks like an editorial, the
more readers stop, look and read
David Ogilvy, the “Father of Advertising”
“
81. #HubSpotIPS
Google’s native network is in private beta
Its network will have content recommendations…
…and sponsored articles on blogs
and premium publications