Vine is a social media app that allows users to create and share 6-second looping videos. It has a followers/following system like Twitter and includes likes, hashtags, and trending topics. The app interface includes a home feed of posts from followed accounts, an explore page to discover content, and profile pages. To create a post, users record a video up to 6 seconds and can add a caption, hashtags, location, and cross-posting options before sharing. Vine content appears natively on Twitter but links to an external site on Facebook. The app is gaining popularity for creative self-promotion, behind-the-scenes content, and showcasing office culture. While Vine limits content to short loops,
2. What is Vine?
Vine is a new social media tool that
allows users to share up to 6 seconds of
looping video.
Think of Vine as “Twitter with video.”
Vine is structured like Twitter
- Followers/Following system
- Likes (Facebook)
- Hashtags
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3. Vine’s Description in App Store
“Vine is the best way to see and share life in motion.
Create short, beautiful, looping videos in a simple and
fun way for your friends and family to see.”
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7. Explore Page
Search function – Users or Tags
Editor’s Picks – Great for discovering
how people are using Vine.
Popular Now – What’s trending?
Tag Buttons – View posts by popular
tags.
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11. Making a New Post
1- From the home screen, click on
New Post button.
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12. Making a New Post
2- Press down and hold using your
thumb. You will see the green status
bar begin to fill.
Advanced techniques- Stopmotion.
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13. Making a New Post
3- Review and confirm your video
content.
If your video is under 6 full seconds,
you will see this screen before the final
confirmation page.
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14. Making a New Post
3- Review and confirm your video
content.
If your video is 6 full seconds, you will
see this screen immediately.
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15. Making a New Post
4- Add a caption (140+ characters)
Add hashtags
Add location – Native Foursquare
integration
Select cross-posting options
Click “Done”.
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16. How does it look on Twitter?
As a single Tweet
As an expanded Tweet –
View natively in Twitter
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17. How does it look on Facebook?
For now, clicking the link will take you to this web page on Vine.co
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18. How does it look on Facebook?
For now, clicking the link will take you to this web page on Vine.co
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20. Short Answer – Everyone.
Current Vine users include:
Even though it’s still relatively CRAFT Media Digital
new, Vine is gaining traction. o Self-promotion (Pollie
Awards stopmotion video,
That’s because it is a versatile office tour)
tool, allowing all types of users CSPAN Field Techs
to create and share various o Behind the scenes when
types of content. on location (setups)
Buzzfeed
o Office culture (birthdays,
office gags)
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22. Vine is not for everything.
Every idea may not fit into a 6-second loopable video.
The First Question:
Is Vine the right medium to share this content?
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23. Vine is very basic.
No ability to import pre-existing content into Vine.
No ability to edit or modify your video between
shooting and posting.
You get what you shoot in-app.
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24. Using Vine in Public Affairs.
Remember your audience. Ask the First Question.
Additional social media content for an event.
New way to promote organizational activities.
Stopmotion video detailing an idea or advocacy issue.
How would you use Vine for a client?
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25. Good luck – Have fun!
Zach Hanover
Zhanover@craftdc.com
@zhanover
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