SlideShare ist ein Scribd-Unternehmen logo
1 von 25
Downloaden Sie, um offline zu lesen
A Walkthrough



       CRAF
What is Vine?
Vine is a new social media tool that
allows users to share up to 6 seconds of
looping video.

Think of Vine as “Twitter with video.”

Vine is structured like Twitter
      - Followers/Following system
      - Likes (Facebook)
      - Hashtags



2
                                           CRA
Vine’s Description in App Store
“Vine is the best way to see and share life in motion.
Create short, beautiful, looping videos in a simple and
fun way for your friends and family to see.”




3
                                             CRA
A tour of Vine.




4
                  CRA
Home Screen
Your personal feed.
     - Posts within your network
       (your followings) only

New post button.

Main Menu.




5
                                   CRA
Main Menu
Home

Explore

Activity

Profile




6
            CRA
Explore Page
Search function – Users or Tags

Editor’s Picks – Great for discovering
how people are using Vine.

Popular Now – What’s trending?

Tag Buttons – View posts by popular
tags.




7
                                         CRA
Activity Page
Your interactions with other Vine users.




8
                                           CRA
Profile Page
View your Vine profile.




9
                          CRA
Making a new post.




10
                     CRA
Making a New Post
1- From the home screen, click on
   New Post button.




11
                                    CRA
Making a New Post
2- Press down and hold using your
thumb. You will see the green status
bar begin to fill.


Advanced techniques- Stopmotion.




12
                                       CRA
Making a New Post
3- Review and confirm your video
content.

If your video is under 6 full seconds,
you will see this screen before the final
confirmation page.




13
                                            CRA
Making a New Post
3- Review and confirm your video
content.

If your video is 6 full seconds, you will
see this screen immediately.




14
                                            CRA
Making a New Post
4- Add a caption (140+ characters)
  Add hashtags
  Add location – Native Foursquare
integration
  Select cross-posting options

Click “Done”.




15
                                     CRA
How does it look on Twitter?

As a single Tweet




                    As an expanded Tweet –
                    View natively in Twitter




 16
                                               CRA
How does it look on Facebook?




     For now, clicking the link will take you to this web page on Vine.co 




17
                                                                     CRA
How does it look on Facebook?




     For now, clicking the link will take you to this web page on Vine.co 




18
                                                                     CRA
Who’s using Vine?




19
                    CRA
Short Answer – Everyone.
                                    Current Vine users include:

Even though it’s still relatively    CRAFT Media Digital
new, Vine is gaining traction.         o Self-promotion (Pollie
                                         Awards stopmotion video,
That’s because it is a versatile         office tour)
tool, allowing all types of users    CSPAN Field Techs
to create and share various            o Behind the scenes when
types of content.                        on location (setups)
                                     Buzzfeed
                                       o Office culture (birthdays,
                                         office gags)




20
                                                    CRA
Final Thoughts




21
                 CRA
Vine is not for everything.

Every idea may not fit into a 6-second loopable video.

The First Question:
Is Vine the right medium to share this content?




22
                                              CRA
Vine is very basic.

No ability to import pre-existing content into Vine.
No ability to edit or modify your video between
shooting and posting.

You get what you shoot in-app.




23
                                               CRA
Using Vine in Public Affairs.
Remember your audience. Ask the First Question.

Additional social media content for an event.

New way to promote organizational activities.

Stopmotion video detailing an idea or advocacy issue.

How would you use Vine for a client?

24
                                                CRA
Good luck – Have fun!

Zach Hanover
Zhanover@craftdc.com
@zhanover

25
                        CRA

Weitere ähnliche Inhalte

Was ist angesagt?

Content strategy and content marketing
Content strategy and content marketingContent strategy and content marketing
Content strategy and content marketingPaul Jongeward
 
How To Increase Social Media Reach
How To Increase Social Media ReachHow To Increase Social Media Reach
How To Increase Social Media ReachOmnePresent
 
Influencer Marketing: A new way forward!
Influencer Marketing: A new way forward!Influencer Marketing: A new way forward!
Influencer Marketing: A new way forward!KUNALGOPALANI1
 
Marketing Communications Plan Playbook
Marketing Communications Plan PlaybookMarketing Communications Plan Playbook
Marketing Communications Plan PlaybookDemand Metric
 
Influencer Marketing Guide
Influencer Marketing GuideInfluencer Marketing Guide
Influencer Marketing GuideSeth Silver
 
Killer tips for creating a perfect social media strategy
Killer tips for creating a perfect social media strategyKiller tips for creating a perfect social media strategy
Killer tips for creating a perfect social media strategyKarim Mahmoud Hamed
 
What are storyboards?
What are storyboards?What are storyboards?
What are storyboards?iain bruce
 
Marketo - The definitive guide to digital advertising
Marketo - The definitive guide to digital advertisingMarketo - The definitive guide to digital advertising
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
 
Television: Creative and Programming Strategy Document
Television: Creative and Programming Strategy DocumentTelevision: Creative and Programming Strategy Document
Television: Creative and Programming Strategy DocumentTushar A Amin
 
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfOgilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfMishellie
 
Forms of radio news
Forms of radio newsForms of radio news
Forms of radio newsChloeKyri
 
Studio and control room
Studio and control roomStudio and control room
Studio and control roomjeromiewhalen
 
New Media Terminology
New Media TerminologyNew Media Terminology
New Media TerminologyAmit Tekale
 
FB Ads Meta Business Suite Campaign.pdf
FB Ads Meta Business Suite Campaign.pdfFB Ads Meta Business Suite Campaign.pdf
FB Ads Meta Business Suite Campaign.pdfSAMBaquibillahSagor
 
Social Media Strategy Execution
Social Media Strategy ExecutionSocial Media Strategy Execution
Social Media Strategy ExecutionOliver Mokhlis
 
Video Editing Softwares
Video Editing Softwares Video Editing Softwares
Video Editing Softwares ashraf ali
 
Medios publicitarios Tradicionales
Medios publicitarios TradicionalesMedios publicitarios Tradicionales
Medios publicitarios TradicionalesMaryoriMayora
 
COM 110: Chapter 1 -- History of Broadcast Media
COM 110: Chapter 1 -- History of Broadcast MediaCOM 110: Chapter 1 -- History of Broadcast Media
COM 110: Chapter 1 -- History of Broadcast MediaVal Bello
 

Was ist angesagt? (20)

Content strategy and content marketing
Content strategy and content marketingContent strategy and content marketing
Content strategy and content marketing
 
How To Increase Social Media Reach
How To Increase Social Media ReachHow To Increase Social Media Reach
How To Increase Social Media Reach
 
Influencer Marketing: A new way forward!
Influencer Marketing: A new way forward!Influencer Marketing: A new way forward!
Influencer Marketing: A new way forward!
 
Marketing Communications Plan Playbook
Marketing Communications Plan PlaybookMarketing Communications Plan Playbook
Marketing Communications Plan Playbook
 
Influencer Marketing Guide
Influencer Marketing GuideInfluencer Marketing Guide
Influencer Marketing Guide
 
Killer tips for creating a perfect social media strategy
Killer tips for creating a perfect social media strategyKiller tips for creating a perfect social media strategy
Killer tips for creating a perfect social media strategy
 
What are storyboards?
What are storyboards?What are storyboards?
What are storyboards?
 
Marketo - The definitive guide to digital advertising
Marketo - The definitive guide to digital advertisingMarketo - The definitive guide to digital advertising
Marketo - The definitive guide to digital advertising
 
Television: Creative and Programming Strategy Document
Television: Creative and Programming Strategy DocumentTelevision: Creative and Programming Strategy Document
Television: Creative and Programming Strategy Document
 
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfOgilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
 
Forms of radio news
Forms of radio newsForms of radio news
Forms of radio news
 
Studio and control room
Studio and control roomStudio and control room
Studio and control room
 
New Media Terminology
New Media TerminologyNew Media Terminology
New Media Terminology
 
FB Ads Meta Business Suite Campaign.pdf
FB Ads Meta Business Suite Campaign.pdfFB Ads Meta Business Suite Campaign.pdf
FB Ads Meta Business Suite Campaign.pdf
 
Social Media Strategy Execution
Social Media Strategy ExecutionSocial Media Strategy Execution
Social Media Strategy Execution
 
Video Editing Softwares
Video Editing Softwares Video Editing Softwares
Video Editing Softwares
 
Medios publicitarios Tradicionales
Medios publicitarios TradicionalesMedios publicitarios Tradicionales
Medios publicitarios Tradicionales
 
COM 110: Chapter 1 -- History of Broadcast Media
COM 110: Chapter 1 -- History of Broadcast MediaCOM 110: Chapter 1 -- History of Broadcast Media
COM 110: Chapter 1 -- History of Broadcast Media
 
CONTENT DISTRIBUTION
CONTENT DISTRIBUTIONCONTENT DISTRIBUTION
CONTENT DISTRIBUTION
 
Art director
Art directorArt director
Art director
 

Andere mochten auch

Andere mochten auch (20)

Vine
VineVine
Vine
 
Vine
VineVine
Vine
 
Vine presentation(1)
Vine presentation(1)Vine presentation(1)
Vine presentation(1)
 
Wine production
Wine productionWine production
Wine production
 
Introduction to wine presentation
Introduction to wine presentationIntroduction to wine presentation
Introduction to wine presentation
 
Vine
VineVine
Vine
 
Real Lessons in Working with Digital Influencers - SXSW 2015 Workshop
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopReal Lessons in Working with Digital Influencers - SXSW 2015 Workshop
Real Lessons in Working with Digital Influencers - SXSW 2015 Workshop
 
What%20is%20 vine
What%20is%20 vineWhat%20is%20 vine
What%20is%20 vine
 
Napa Valley - Guild of Sommeliers
Napa Valley - Guild of SommeliersNapa Valley - Guild of Sommeliers
Napa Valley - Guild of Sommeliers
 
VINE
VINE VINE
VINE
 
Cognac gautier presentation
Cognac gautier   presentationCognac gautier   presentation
Cognac gautier presentation
 
Day 88 & 89 Intro to wine & Wines of America
Day 88 & 89 Intro to wine & Wines of AmericaDay 88 & 89 Intro to wine & Wines of America
Day 88 & 89 Intro to wine & Wines of America
 
Vine
Vine Vine
Vine
 
Cognac Summit : A Perfect Mix
Cognac Summit : A Perfect MixCognac Summit : A Perfect Mix
Cognac Summit : A Perfect Mix
 
Champagne
ChampagneChampagne
Champagne
 
Champagne
ChampagneChampagne
Champagne
 
Champagne
Champagne Champagne
Champagne
 
COGNAC
COGNACCOGNAC
COGNAC
 
Beginner's Guide To Cognac
Beginner's Guide To CognacBeginner's Guide To Cognac
Beginner's Guide To Cognac
 
Champagne
ChampagneChampagne
Champagne
 

Ähnlich wie Vine presentation

TourVine-phpapp01
TourVine-phpapp01TourVine-phpapp01
TourVine-phpapp01Alexa4224
 
Brunner Vine POV
Brunner Vine POVBrunner Vine POV
Brunner Vine POVBrunner
 
Vine - Marketing Applications
Vine - Marketing ApplicationsVine - Marketing Applications
Vine - Marketing ApplicationsBBDO
 
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 era
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 era
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina
 
To Vine or Not to Vine: Is Six Second Storytelling Right for Financial Brands...
To Vine or Not to Vine: Is Six Second Storytelling Right for Financial Brands...To Vine or Not to Vine: Is Six Second Storytelling Right for Financial Brands...
To Vine or Not to Vine: Is Six Second Storytelling Right for Financial Brands...Business Development Institute
 
Using Web 2.0 Technologies in Computer Science Classes
Using Web 2.0 Technologies in Computer Science ClassesUsing Web 2.0 Technologies in Computer Science Classes
Using Web 2.0 Technologies in Computer Science ClassesSIGCSE Web 2.0
 
Facebook Timeline for Brands - Banyan Branch
Facebook Timeline for Brands - Banyan BranchFacebook Timeline for Brands - Banyan Branch
Facebook Timeline for Brands - Banyan BranchBanyan Branch
 
Psychology Of Vine: How To Create Videos That Drive Engagement
Psychology Of Vine: How To Create Videos That Drive EngagementPsychology Of Vine: How To Create Videos That Drive Engagement
Psychology Of Vine: How To Create Videos That Drive EngagementJon Fahrner
 
Programming For Non-Programmers @ Social Media Week
Programming For Non-Programmers @ Social Media Week Programming For Non-Programmers @ Social Media Week
Programming For Non-Programmers @ Social Media Week Chris Castiglione
 
The Coming Distribution War
The Coming Distribution WarThe Coming Distribution War
The Coming Distribution WarTony Parisi
 
Give to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingGive to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingSadalit Van Buren
 
Snapchat Best Practices
Snapchat Best PracticesSnapchat Best Practices
Snapchat Best PracticesThe Orchard
 
Brands Do Grow on Vines: Q-and-A with Photographer/Director Meagan Cignoli
Brands Do Grow on Vines: Q-and-A with Photographer/Director Meagan CignoliBrands Do Grow on Vines: Q-and-A with Photographer/Director Meagan Cignoli
Brands Do Grow on Vines: Q-and-A with Photographer/Director Meagan CignoliAmy Jacques
 
Snapchat Like a Pro
Snapchat Like a ProSnapchat Like a Pro
Snapchat Like a Prosteffan
 
SESNY Training Laycock Blogging
SESNY Training Laycock BloggingSESNY Training Laycock Blogging
SESNY Training Laycock BloggingJennifer Laycock
 
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010Sustainly
 

Ähnlich wie Vine presentation (20)

TourVine-phpapp01
TourVine-phpapp01TourVine-phpapp01
TourVine-phpapp01
 
Brunner Vine POV
Brunner Vine POVBrunner Vine POV
Brunner Vine POV
 
Vine - Marketing Applications
Vine - Marketing ApplicationsVine - Marketing Applications
Vine - Marketing Applications
 
2012 Top Hands Presentation
2012 Top Hands Presentation2012 Top Hands Presentation
2012 Top Hands Presentation
 
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 era
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 era
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 era
 
WTR Vine
WTR VineWTR Vine
WTR Vine
 
To Vine or Not to Vine: Is Six Second Storytelling Right for Financial Brands...
To Vine or Not to Vine: Is Six Second Storytelling Right for Financial Brands...To Vine or Not to Vine: Is Six Second Storytelling Right for Financial Brands...
To Vine or Not to Vine: Is Six Second Storytelling Right for Financial Brands...
 
Vine
Vine Vine
Vine
 
Using Web 2.0 Technologies in Computer Science Classes
Using Web 2.0 Technologies in Computer Science ClassesUsing Web 2.0 Technologies in Computer Science Classes
Using Web 2.0 Technologies in Computer Science Classes
 
Facebook Timeline for Brands - Banyan Branch
Facebook Timeline for Brands - Banyan BranchFacebook Timeline for Brands - Banyan Branch
Facebook Timeline for Brands - Banyan Branch
 
Psychology Of Vine: How To Create Videos That Drive Engagement
Psychology Of Vine: How To Create Videos That Drive EngagementPsychology Of Vine: How To Create Videos That Drive Engagement
Psychology Of Vine: How To Create Videos That Drive Engagement
 
Programming For Non-Programmers @ Social Media Week
Programming For Non-Programmers @ Social Media Week Programming For Non-Programmers @ Social Media Week
Programming For Non-Programmers @ Social Media Week
 
The Coming Distribution War
The Coming Distribution WarThe Coming Distribution War
The Coming Distribution War
 
Give to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingGive to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social Networking
 
Snapchat Best Practices
Snapchat Best PracticesSnapchat Best Practices
Snapchat Best Practices
 
Grow Your Business with Vine
Grow Your Business with Vine Grow Your Business with Vine
Grow Your Business with Vine
 
Brands Do Grow on Vines: Q-and-A with Photographer/Director Meagan Cignoli
Brands Do Grow on Vines: Q-and-A with Photographer/Director Meagan CignoliBrands Do Grow on Vines: Q-and-A with Photographer/Director Meagan Cignoli
Brands Do Grow on Vines: Q-and-A with Photographer/Director Meagan Cignoli
 
Snapchat Like a Pro
Snapchat Like a ProSnapchat Like a Pro
Snapchat Like a Pro
 
SESNY Training Laycock Blogging
SESNY Training Laycock BloggingSESNY Training Laycock Blogging
SESNY Training Laycock Blogging
 
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
 

Vine presentation

  • 2. What is Vine? Vine is a new social media tool that allows users to share up to 6 seconds of looping video. Think of Vine as “Twitter with video.” Vine is structured like Twitter - Followers/Following system - Likes (Facebook) - Hashtags 2 CRA
  • 3. Vine’s Description in App Store “Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” 3 CRA
  • 4. A tour of Vine. 4 CRA
  • 5. Home Screen Your personal feed. - Posts within your network (your followings) only New post button. Main Menu. 5 CRA
  • 7. Explore Page Search function – Users or Tags Editor’s Picks – Great for discovering how people are using Vine. Popular Now – What’s trending? Tag Buttons – View posts by popular tags. 7 CRA
  • 8. Activity Page Your interactions with other Vine users. 8 CRA
  • 9. Profile Page View your Vine profile. 9 CRA
  • 10. Making a new post. 10 CRA
  • 11. Making a New Post 1- From the home screen, click on New Post button. 11 CRA
  • 12. Making a New Post 2- Press down and hold using your thumb. You will see the green status bar begin to fill. Advanced techniques- Stopmotion. 12 CRA
  • 13. Making a New Post 3- Review and confirm your video content. If your video is under 6 full seconds, you will see this screen before the final confirmation page. 13 CRA
  • 14. Making a New Post 3- Review and confirm your video content. If your video is 6 full seconds, you will see this screen immediately. 14 CRA
  • 15. Making a New Post 4- Add a caption (140+ characters) Add hashtags Add location – Native Foursquare integration Select cross-posting options Click “Done”. 15 CRA
  • 16. How does it look on Twitter? As a single Tweet As an expanded Tweet – View natively in Twitter 16 CRA
  • 17. How does it look on Facebook? For now, clicking the link will take you to this web page on Vine.co  17 CRA
  • 18. How does it look on Facebook? For now, clicking the link will take you to this web page on Vine.co  18 CRA
  • 20. Short Answer – Everyone. Current Vine users include: Even though it’s still relatively  CRAFT Media Digital new, Vine is gaining traction. o Self-promotion (Pollie Awards stopmotion video, That’s because it is a versatile office tour) tool, allowing all types of users  CSPAN Field Techs to create and share various o Behind the scenes when types of content. on location (setups)  Buzzfeed o Office culture (birthdays, office gags) 20 CRA
  • 22. Vine is not for everything. Every idea may not fit into a 6-second loopable video. The First Question: Is Vine the right medium to share this content? 22 CRA
  • 23. Vine is very basic. No ability to import pre-existing content into Vine. No ability to edit or modify your video between shooting and posting. You get what you shoot in-app. 23 CRA
  • 24. Using Vine in Public Affairs. Remember your audience. Ask the First Question. Additional social media content for an event. New way to promote organizational activities. Stopmotion video detailing an idea or advocacy issue. How would you use Vine for a client? 24 CRA
  • 25. Good luck – Have fun! Zach Hanover Zhanover@craftdc.com @zhanover 25 CRA