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5 Ways To Make Websites More
           SOCIAL



         Powered by www.simplify360.com
Quick Start




• Always keep in mind that users don’t like waiting

• Whenever they go online the first thing they do is to check their
  emails or login to Facebook

• So why ask a user to register his username and password if you can
  enable him to login via Facebook?

                       Powered by www.simplify360.com
Know How to Push Their Buttons

• We all know that content is king, but some people would rather
  watch videos and great photos on their monitor

• The Social Web is obviously text-flooded nowadays, which is why
  you can try sailing on a different tide – visuals

• Offer an escape from the usual social media activity of Retweets
  and Likes

• Let people share their pictures easily, and they will share your site
  as well

• Smartphones today also make photo-sharing instant, so capitalize
  on this
                        Powered by www.simplify360.com
Establish An Easy-To-Use User Interface

 • Avoid flash-heavy landing pages; use a slider instead to showcase images

 • This will make the UI smoother and easy to navigate

 • We live in a world of instant gratification, where most users access your
   site using a smart phone

 • Remember that mobile websites are not a “one-size-fits-all” thing.

 • If you intend to make a mobile website, always ascertain that it will look
   good on all mobile platforms

 • It’s a must to maintain a streamlined look for both Android and iOS users

 • It wouldn’t hurt to offer users a free app, too!

                           Powered by www.simplify360.com
Encourage Collaboration
•   Codecademy is all about collaboration. It’s
    interactive, fun, and you can do it with your friends

•   With Codecademy’s initiative, everyone can learn
    the basics of coding

•   However, there are some gaps between marketers
    and developers in terms of engineering that has yet
    to be bridged

•   The architect (marketer) should know how the
    engineer (developer/designer) makes it work

•   And as we all know, the most successful social
    networks promote collaboration

•   Come up with a CTA on the landing page on how
    your social platform will encourage certain
    individuals to work on collaborative endeavours

•   Let people know that they are on the same page!


                               Powered by www.simplify360.com
Free is The New Medium

• Learn from Facebook’s landing page: “It’s free and always will
  be.”

• The term “FREE” is a Call-To-Action per se

• When people know something’s free, they’ll bite and try it

• The challenge here is how you’ll make people stay on your site
  and keep them biting

• Maintenance is always key, if you make your platform
  addictive enough then people will stay
                     Powered by www.simplify360.com
Now if you want to Manage, Publish, Monitor, Engage and
Measure all your social media channels from one platform..




                  Powered by www.simplify360.com

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5 ways to make websites more social

  • 1. 5 Ways To Make Websites More SOCIAL Powered by www.simplify360.com
  • 2. Quick Start • Always keep in mind that users don’t like waiting • Whenever they go online the first thing they do is to check their emails or login to Facebook • So why ask a user to register his username and password if you can enable him to login via Facebook? Powered by www.simplify360.com
  • 3. Know How to Push Their Buttons • We all know that content is king, but some people would rather watch videos and great photos on their monitor • The Social Web is obviously text-flooded nowadays, which is why you can try sailing on a different tide – visuals • Offer an escape from the usual social media activity of Retweets and Likes • Let people share their pictures easily, and they will share your site as well • Smartphones today also make photo-sharing instant, so capitalize on this Powered by www.simplify360.com
  • 4. Establish An Easy-To-Use User Interface • Avoid flash-heavy landing pages; use a slider instead to showcase images • This will make the UI smoother and easy to navigate • We live in a world of instant gratification, where most users access your site using a smart phone • Remember that mobile websites are not a “one-size-fits-all” thing. • If you intend to make a mobile website, always ascertain that it will look good on all mobile platforms • It’s a must to maintain a streamlined look for both Android and iOS users • It wouldn’t hurt to offer users a free app, too! Powered by www.simplify360.com
  • 5. Encourage Collaboration • Codecademy is all about collaboration. It’s interactive, fun, and you can do it with your friends • With Codecademy’s initiative, everyone can learn the basics of coding • However, there are some gaps between marketers and developers in terms of engineering that has yet to be bridged • The architect (marketer) should know how the engineer (developer/designer) makes it work • And as we all know, the most successful social networks promote collaboration • Come up with a CTA on the landing page on how your social platform will encourage certain individuals to work on collaborative endeavours • Let people know that they are on the same page! Powered by www.simplify360.com
  • 6. Free is The New Medium • Learn from Facebook’s landing page: “It’s free and always will be.” • The term “FREE” is a Call-To-Action per se • When people know something’s free, they’ll bite and try it • The challenge here is how you’ll make people stay on your site and keep them biting • Maintenance is always key, if you make your platform addictive enough then people will stay Powered by www.simplify360.com
  • 7. Now if you want to Manage, Publish, Monitor, Engage and Measure all your social media channels from one platform.. Powered by www.simplify360.com