2. 2 22
Digital Fazer in brief
I. Web and
mobile sites
II. Campaigns
III. Social media
• Dozens of local and
international
campaigns
annually, focus on
Fazer’s key brands
and themes.
• Strong social media
presence, both local
and international.
• Facebook, YouTube,
Twitter, Google+,
Pinterest, Instagram,
LinkedIn,
FourSquare...
• Corporate
website and
eight local
consumer
websites and a
(1-3 languages
each)
• Dozens of brand
pages
• Four mobile sites
3. 3 First Name Last Name
Digital ecosystem
3
Chocolate
CHOCOLATE
5. 5 First Name Last Name5
Product info, online
customer service,
product
development
Brand stories, Facebook fan page,
product info, Twitter feed, competitions,
videos, iPhone application (recipe book,
healt info, etc)
Digital version,
blog , feedback,
crowdsourcing
Sharing of
experiences,
contact form
Event info, expert
blog, invite and
register, Twitter
feed
Fazer online
comms, additional
info, blog, video,
pictures etc.
Seasonal blogs,
video stories,
recipes & tips
Product/service
Advertising/branding
Fazer publications
Factory visits
Events/Face to face
Seasons
Fazer news
8. ANIMATED STORY
OF PAX FROM
FINLAND
MOBILE OPTIMIZED CAMPAIGN
SITE
EVENTS
HELSINKI-
VANTAA
AIRPORT-product sampling with QR code
HELSINKI-NEW YORK -flight
- Product sampling + QR code
F MAGAZINE (QR CODE)
M&M PAID ADVERTISEMENT
Visitor marketing at the factory
PRONLINE DIALOGUE
-PAX challenge in Fazer blog
-Twitter discussion
-Facebook distribution
