Thoughts for the opportunity for WordPress ecommerce projects and how to seize them

1. SESSION 1
The Ecommerce Opportunity
by Cory Miller

2. WORDPRESS + ECOMMERCE
The Big Opportunity Is

3. LET’S TALK
WORDPRESS FIRST

4. On WordPress
- WordPress is 10 years old
- Powering 20%+ of the web 1
- 69% use it as a CMS 2
- Powering 52% of the Top 100 blogs 3
1. http://w3techs.com/technologies/history_overview/content_management/all/q
2 http://thenextweb.com/insider/2013/07/27/wordpress-now-powers-18-9-of-the-web-has-over-46m-downloads-according-to-founder-matt-mullenweg/
3. http://royal.pingdom.com/2013/05/07/wordpress-top-100-blogs/

5. Why WordPress?
- Freedom and control
- Content and commerce together
- Super secure and flexible
- So easy my mom can use it
- It grows with you
- Great ecommerce plugin options

6. Ideal solution for small biz,
solos, indies & nonprofits
Making it an ...

7. THE ECOMMERCE
OPPORTUNITY

8. “Ecommerce generated
$231 billion in sales for U.S.
retailers last year ...
http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/

9. .. expected to increase
13% to $262 billion this year”

10. Western European sales are
expected to grow faster than
the U.S. in the next 5 years
By the way ...

11. Ready for the kicker?

12. Ecommerce is
less than 6% of total sales
http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

13. Just look around you
Want more proof?

14. How many businesses
around you don’t have
ecommerce sites?

15. 3 REASONS TO SPECIALIZE
IN WORDPRESS ECOMMERCE

16. 1. The opportunity & need

17. 2. Lack of experts

18. 3. Make more money

19. THE BIG 3
KEY MARKETS

20. 1. Indies and solos

21. 2. Small biz and nonprofits

22. 3. Enterprise

23. LET’S FOCUS ON
SMALL BUSINESS

24. Think Local. Sell Global.
Pro Tip:

25. Small Retail Stores

26. Retail Ideas
- Clothes
- Books
- Sports
- Jewelry
- Gifts / Novelty
- Camera
- Furniture
- Toy / Hobby
- Stationery
- Cars / Bikes / Motorcycles
- Used Stuff

27. Turn Bricks & Mortar
into Bricks & Clicks
Pro Tip:

28. Nonprofits

29. Nonprofits
- Churches
- Museums
- Galleries
- Gardens
- Camps
- Charities
- Donations
- Ticketing
- Fundraising
- Memberships

30. Make it easy to give & go
Pro Tip:

31. Personal &
Professional Services

32. Personal / Prof. Services
- Consultants
- Coaches
- Therapists
- Dog Walkers
- Lawn Mowing
- Cleaning
- Other Freelancers

33. Food & Beverage

34. Marketplaces

35. Small Manufacturing,
Wholesalers (B2B)

36. Go through the YellowPages
ProTip #3:

37. HOT SERVICES TO OFFER

38. 1. Membership Sites

39. Charging for access
to valuable content

40. 2. Flat Rate Shipping

41. Ditch eBay and Etsy

42. One-off, specialty products
on their own domains

43. 3. Recurring Payments

44. Make life easier for
their customers to pay, give

45. While stabilizing their revenue

46. So where do
you go from here?

47. FIRST STEPS FOR
GETTING STARTED

48. 1. Take next steps in learning

49. Our Resources for You
- Free ebook: Getting Started with WordPress Ecommerce
- Free ebook: Creating Your First Ebook
- Free workbook: Biz Plan Primer for Web Designers
- Ongoing Training from WebDesign.com

50. 2. Start looking at plugins

51. Easy Digital Downloads
WooCommerce
Shopp
WP-Ecommerce

52. iThemes Exchange
And of course, ours ...

53. 3. Offer ecommerce
on your own site

54. Sell your packages
& services online ASAP

55. Recurring payments, invoices
Like ...

56. 4. Find a Beta client

57. Start simple and easy,
then graduate

58. PARTING THOUGHTS

59. The challenge is tough.
The opportunity is great.
Is it a good fit for you?