3. There’s a great sense of community in NASCAR. You see it day in and day out, people pull together to make things happen and try to make our community feel like home. It’s a special thing to be a part of the NASCAR family. - CLINT BOWYER, NASCAR DRIVER

5. Our Community It takes a community to make a sport this strong Drivers Fans Teams Sponsors Auto Manufacturers Tracks Licensees Media

6. There’s something about all the fans that makes you want to be with them and have fun with them. It’s definitely a reason why I like NASCAR. We all seem to have some type of connection, like one big happy family, which is a good thing to be a part of. - KRISTA, NASCAR FAN

11. “ This is a sport the fans connect to, and those fans are our customers. NASCAR gives us a great reason to come together with our customers – it’s a unique way to make our brand interesting.” - BOB MACDONALD, 3M

16. Broadcast Ratings Results reflect the following completed regular seasons: NFL (2008), NSCS (2008), NCAA Football (2008), PGA (2008), MLB (2008), NNS (2008), NBA (2007-2008), NCAA Basketball (2007-2008), and NHL (2007-2008). Based on Live + Same Day data stream. Source: Nielsen Media Research AVERAGE NETWORK RATINGS: 2008 Most Recently Completed Regular Season 0.0 10.2 3.5 2.3 2.2 2.0 1.3 4.8 2.0 0.9 2.0 4.0 6.0 8.0 10.0 12.0

17. The best thing about a NASCAR race is the speed and the adrenaline that you get from watching the cars. When I went to my very first race, the minute I heard the cars and saw them go by, I fell in love. After that, you just crave it. You don’t get that from any other sport. It’s so powerful. - TERA, NASCAR FAN

20. Our NASCAR Sprint Cup Series Season The season begins with a series of events leading up to the sport’s signature event, the Daytona 500 The weeks prior to the Great American Race include a number of exhibition events, Daytona 500 qualifying events and the season-opening races for the NASCAR Nationwide Series and NASCAR Camping World Truck Series An invitation-only exhibition event, held the weekend before the Coca-Cola 600 in Charlotte Features race winners from the current and previous year, along with past NASCAR Sprint Cup Series Champions and past event winners Non-qualifiers can race their way in through the NASCAR Sprint Showdown or via a fan vote The buildup to the Chase for the NASCAR Sprint Cup, as drivers battle for positions in the standings to qualify for the 12 spots in The Chase and a shot at the championship Culminates at Richmond International Raceway, where the field of 12 is finalized A 10-race championship battle between the season’s 12 best drivers Each driver is “seeded” based on their number of race wins during the first 26 races The driver with the most points after the final race at Homestead-Miami Speedway is crowned the Champion A week-long celebration includes fan interaction and media events NASCAR Sprint Cup Series Champion is officially crowned at televised Awards Ceremony

26. Our National Reach