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1 
What is the Secret to a 
Productive and 
Satisfying Law Career? 
Cordell M. Parvin 
http://www.cordellparvin.com
2 
Law School Teaches 
Think Like a Lawyer
3 
Law School Does Not Teach 
Satisfying 
Life
4 
Law School Does Not Teach 
Productive 
Career
5
6
The Doors Light My Fire
8 
Law Career 2015 and Beyond
9 
What it Takes to Succeed
10 
And Have a Fulfilling Life
11 
Fulfilling Life 
AVOID 
The Secrets 
Career Success
12 Secret 1
13 
Attitude 
“The pessimist sees 
difficulty in every 
opportunity. The 
optimist sees the 
opportunity in every 
difficulty.” 
How You See Things
14 
How You See Things 
More Successful 
! 
Yes, but 
! 
Sure, how 
Less Successful
15 
How You See Things 
More Successful 
My 
problem is 
My 
opportunity 
is 
Less Successful
16 
How You See Things 
More Successful 
! 
I need to 
! 
I want to 
Less Successful
17 
How You See Things 
I am not willing 
to be successful 
if it means . . . 
I can be 
successful 
and . . . 
More Successful 
Less Successful
18 
How You See Things 
I will try my 
best to . . . 
I will 
achieve 
More Successful 
Less Successful
19 
How You See Things 
I want goals 
to be 
realistic I want my 
goals to 
challenge 
More Successful 
me 
Less Successful
20 Secret 2
21 
Take Responsibility 
You Are the Architect
22 
Take Responsibility 
How You Plan to Get There
23 
Take Responsibility 
Execute Your Plan and Stay on Track
24 Secret 3
25 
Intrinsic Motivators
26 
Weekly 
90-Day Plan 
2015 PLAN 
Goals 
Roles 
Core Values 
Vision 
Purpose
27 
Purpose
As was once asked of Albert Einstein: 
“If you could ask God one question, 
what would it be?” He first replied 
that he would ask God how the 
universe began. After reflection he 
said he would ask God why the 
universe began, because then he 
would know the meaning of his own 
life. 
28
“There is one quality 
which one must 
possess to win, and 
that is definiteness of 
purpose, the 
knowledge of what 
one wants, and a 
burning desire to 
possess it.” 
29 
-Napoleon Hill 
Definite 
Purpose
30 
Major Definite Purpose 
Talent 
Passion Need 
Major 
Definite 
Purpose
Alison 
Focused on What She Didn’t Want
Alison
Alison 
Now Focuses on What She Wants
34 
Alison
35 
! 
Major Definite Purpose 
Your Major Definite Purpose 
What is your Major Definite Purpose? 
Why important?
36 Secret 4
37 
Vision 
Purpose
I believe that this nation 
should commit itself to 
achieving the goal, before 
this decade is out, of 
landing a man on the moon 
and returning him safely to 
the earth. No single space 
project in this period will be 
more impressive to 
mankind, or more important 
for the long-range 
exploration of space; and 
none will be so difficult or 
expensive to accomplish. 
38
39 
Clear Vision of What You Want 
Career Personal 
Life
40 Secret of Life
41 
The One Thing
42 
Clear Vision of What You Want 
In 1978 I decided I 
wanted to be the 
preeminent and most 
Innovative 
transportation 
construction lawyer in 
the United States.
43 
Clear Vision of What You Want 
To become the 
best long-term 
care attorney in 
the United States
44 
! 
Clear Vision of What You Want 
Your Career Vision 
What is your career vision? 
What are you doing now to achieve what you want? 
Where do you want to be in five years?
45 Secret 5
46 
Core Values 
Vision 
Purpose
47 
Core Values 
You don’t create, you discover 
and gain deep understanding
48 
Core Values
49 
! 
Core Values 
Your Core Values 
What are your core values?
50 Secret 6
51 
Roles 
Core Values 
Vision 
Purpose
52 
Roles
53 
Characteristics 
In the Zone 
Roles
Christy 
Priorities
Christy 
Her Family 
! 
Her Church 
! 
Her Health 
! 
Her Law Practice 
Focuses on What She Wants
Christy
57 
Roles 
! 
Your Roles 
What are your personal and professional roles? 
(i.e. husband/wife; father/mother; son/daughter; fit and healthy person; law student; young lawyer)
58 Secret 7
59 
Goals 
Roles 
Core Values 
Vision 
Purpose
60 
Setting Goals 
Why Important?
61
62
63 
! 
Goals 
What Are Your Goals?
64 
Rank Your Goals 
1 
4 
2 3
65 
Rank Your Goals 
1 
2 
3 
4
66 
! 
Goals 
Activity to Achieve Goal?
48 
Christy Crider 
Goals 
PHYSICAL/FINANCIAL 
Be the best Long-Term Care Attorney in the country. 
! 
Make Baker Donelson the best firm in the southeast. 
! 
Sleep 8 hours a day. 
! 
Eat healthy. 
! 
Buy a beach home.
49 
Christy Crider 
Goals 
MENTAL GROWTH 
Learn Yoga. 
! 
Live in the moment. 
! 
Learn to scuba and dive the Great Barrier 
Reef.
50 
Christy Crider 
Goals 
EMOTIONAL/RELATIONSHIPS 
See my three best friends in person every 
year. 
! 
Be there every time my children need me 
and most times when they want me. 
! 
Be a mentor and role model for other 
lawyers.
70 Secret 8
71 
2015 Plan 
Goals 
Roles 
Core Values 
Vision 
Purpose
Think Optimistically and Plan Purposely 
72 
Plan 
Steve Jobs Founder/CEO Apple, Inc.
73 
Why Have A Plan?
74 
Plan 
Most people aim at 
nothing in life and 
hit it with amazing 
accuracy. 
Jim Cathcart
75 
Plan 
Energy Time 
Most Important Resources
76 
Plan-Start with your Strengths
Prioritization Matrix 
High Return / Low Investment! 
! 
! 
Do first and do often 
High Return / High Investment! 
! 
! 
Break down into smaller pieces 
Low Return / Low Investment! 
! 
Do when you have time 
Low Return / High Investment! 
! 
Say NO graciously!
78 
90-Day Plan 
2015 Plan 
Goals 
Roles 
Core Values 
Vision 
Purpose
79 
Plan 
90-day Goals/Actions
80 
Weekly 
90-Day Plan 
2015 Plan 
Goals 
Roles 
Core Values 
Vision 
Purpose
81 
Sleep 
Non-Billable 
Free 
Billable 
How you spend non-billable 
time will determine 
the quality of your career 
How you spend your 
free time determines 
the quality of your life 
Plan 
How You Spend Your Time Weekly
82 
Plan 
Next Week’s Actions Item for Each Goal
83 
Plan 
Do Something Every Day
84 
Plan Each Week 
What? How Long? When?
85 
Plan Each Week 
if X 
then Y
86 Secret 9
87 
Staying Motivated 
Partner for Accountability
Keith McMurdy 
88 
Getting the most by 
being accountable
89 Secret 10
90 
What You Need to Do 
Focus First on Developing Legal Skills
Do The Best Work Possible 
91 
What You Need to Do
92 
What You Need to Do 
Dress for Success
93 
What You Need to Do 
Learn How to Present to Clients
94 
What You Need to Do 
Learn How to Write for Clients
95 
What You Need to Do 
Learn Clients’ Business and Industry
96 
What You Need to Do 
Learn How to Deal 
Professionally With Adversaries
What You Need to Do 
97 
Develop Social Skills
98 
What You Need to Do 
Learn How to Ask Questions
99 
What You Need to Do 
Learn How to Actively Listen
100 
What You Need to Do 
Think Like a Client
101 
What You Need to Do 
Learn How to Build Relationships
102 
What You Need to Do 
Start Client Development Early
103 
What You Need to Do 
Learn How to Use Social Media Tools
104 
Getting Better 
What do you want to do during the rest of 
2014 and 2015 to become more 
successful? 
What do you want to do during the rest of 
2014 and 2015 to have a more fulfilling 
life?
What You Need to Do 
Practice, Practice, Practice 105
106 
Deliberate Practice 
Networking 
Elevator Speech/Questions 
Identifying Issues Impacting Clients 
Writing Articles Designed to Get Hired 
Public Speaking 
Questions for Clients and Potential Clients 
Active Listening
Do the best you can in every task, no matter how 
unimportant it may seem at the time. No one learns 
more about a problem than the person at the bottom. 
107 
- Sandra Day O’Conner
108
109 
What is the Secret to a 
Productive and 
Satisfying Law Career? 
Cordell M. Parvin 
http://www.cordellparvin.com
You Either Have What 
It Takes Or You Don’t 
C 
l 
i 
e 
n 
t 
! 
D 
e 
v 
e 
l 
o 
p 
m 
e 
n 
t 
! 
M 
y 
t 
h 
s
Lizzette Zubey 
111 
Think Big and Are Confident
Just Do Good Work 
C 
l 
i 
e 
n 
t 
! 
D 
e 
v 
e 
l 
o 
p 
m 
e 
n 
t 
! 
M 
y 
t 
h 
s
Too Young and Inexperienced to . . . 
C 
l 
i 
e 
n 
t 
! 
D 
e 
v 
e 
l 
o 
p 
m 
e 
n 
t 
! 
M 
y 
t 
h 
s
You Have To Be A Good Networker 
C 
l 
i 
e 
n 
t 
! 
D 
e 
v 
e 
l 
o 
p 
m 
e 
n 
t 
! 
M 
y 
t 
h 
s
You Have To “Ask” For The Business 
C 
l 
i 
e 
n 
t 
! 
D 
e 
v 
e 
l 
o 
p 
m 
e 
n 
t 
! 
M 
y 
t 
h 
s
Associates in Law Firms Do Not Need 
to Learn Client Development 
C 
l 
i 
e 
n 
t 
! 
D 
e 
v 
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l 
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m 
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! 
M 
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s

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What is the secret of a productive and satisfying career?

  • 1. 1 What is the Secret to a Productive and Satisfying Law Career? Cordell M. Parvin http://www.cordellparvin.com
  • 2. 2 Law School Teaches Think Like a Lawyer
  • 3. 3 Law School Does Not Teach Satisfying Life
  • 4. 4 Law School Does Not Teach Productive Career
  • 5. 5
  • 6. 6
  • 7. The Doors Light My Fire
  • 8. 8 Law Career 2015 and Beyond
  • 9. 9 What it Takes to Succeed
  • 10. 10 And Have a Fulfilling Life
  • 11. 11 Fulfilling Life AVOID The Secrets Career Success
  • 13. 13 Attitude “The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.” How You See Things
  • 14. 14 How You See Things More Successful ! Yes, but ! Sure, how Less Successful
  • 15. 15 How You See Things More Successful My problem is My opportunity is Less Successful
  • 16. 16 How You See Things More Successful ! I need to ! I want to Less Successful
  • 17. 17 How You See Things I am not willing to be successful if it means . . . I can be successful and . . . More Successful Less Successful
  • 18. 18 How You See Things I will try my best to . . . I will achieve More Successful Less Successful
  • 19. 19 How You See Things I want goals to be realistic I want my goals to challenge More Successful me Less Successful
  • 21. 21 Take Responsibility You Are the Architect
  • 22. 22 Take Responsibility How You Plan to Get There
  • 23. 23 Take Responsibility Execute Your Plan and Stay on Track
  • 26. 26 Weekly 90-Day Plan 2015 PLAN Goals Roles Core Values Vision Purpose
  • 28. As was once asked of Albert Einstein: “If you could ask God one question, what would it be?” He first replied that he would ask God how the universe began. After reflection he said he would ask God why the universe began, because then he would know the meaning of his own life. 28
  • 29. “There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.” 29 -Napoleon Hill Definite Purpose
  • 30. 30 Major Definite Purpose Talent Passion Need Major Definite Purpose
  • 31. Alison Focused on What She Didn’t Want
  • 33. Alison Now Focuses on What She Wants
  • 35. 35 ! Major Definite Purpose Your Major Definite Purpose What is your Major Definite Purpose? Why important?
  • 38. I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth. No single space project in this period will be more impressive to mankind, or more important for the long-range exploration of space; and none will be so difficult or expensive to accomplish. 38
  • 39. 39 Clear Vision of What You Want Career Personal Life
  • 40. 40 Secret of Life
  • 41. 41 The One Thing
  • 42. 42 Clear Vision of What You Want In 1978 I decided I wanted to be the preeminent and most Innovative transportation construction lawyer in the United States.
  • 43. 43 Clear Vision of What You Want To become the best long-term care attorney in the United States
  • 44. 44 ! Clear Vision of What You Want Your Career Vision What is your career vision? What are you doing now to achieve what you want? Where do you want to be in five years?
  • 46. 46 Core Values Vision Purpose
  • 47. 47 Core Values You don’t create, you discover and gain deep understanding
  • 49. 49 ! Core Values Your Core Values What are your core values?
  • 51. 51 Roles Core Values Vision Purpose
  • 53. 53 Characteristics In the Zone Roles
  • 55. Christy Her Family ! Her Church ! Her Health ! Her Law Practice Focuses on What She Wants
  • 57. 57 Roles ! Your Roles What are your personal and professional roles? (i.e. husband/wife; father/mother; son/daughter; fit and healthy person; law student; young lawyer)
  • 59. 59 Goals Roles Core Values Vision Purpose
  • 60. 60 Setting Goals Why Important?
  • 61. 61
  • 62. 62
  • 63. 63 ! Goals What Are Your Goals?
  • 64. 64 Rank Your Goals 1 4 2 3
  • 65. 65 Rank Your Goals 1 2 3 4
  • 66. 66 ! Goals Activity to Achieve Goal?
  • 67. 48 Christy Crider Goals PHYSICAL/FINANCIAL Be the best Long-Term Care Attorney in the country. ! Make Baker Donelson the best firm in the southeast. ! Sleep 8 hours a day. ! Eat healthy. ! Buy a beach home.
  • 68. 49 Christy Crider Goals MENTAL GROWTH Learn Yoga. ! Live in the moment. ! Learn to scuba and dive the Great Barrier Reef.
  • 69. 50 Christy Crider Goals EMOTIONAL/RELATIONSHIPS See my three best friends in person every year. ! Be there every time my children need me and most times when they want me. ! Be a mentor and role model for other lawyers.
  • 71. 71 2015 Plan Goals Roles Core Values Vision Purpose
  • 72. Think Optimistically and Plan Purposely 72 Plan Steve Jobs Founder/CEO Apple, Inc.
  • 73. 73 Why Have A Plan?
  • 74. 74 Plan Most people aim at nothing in life and hit it with amazing accuracy. Jim Cathcart
  • 75. 75 Plan Energy Time Most Important Resources
  • 76. 76 Plan-Start with your Strengths
  • 77. Prioritization Matrix High Return / Low Investment! ! ! Do first and do often High Return / High Investment! ! ! Break down into smaller pieces Low Return / Low Investment! ! Do when you have time Low Return / High Investment! ! Say NO graciously!
  • 78. 78 90-Day Plan 2015 Plan Goals Roles Core Values Vision Purpose
  • 79. 79 Plan 90-day Goals/Actions
  • 80. 80 Weekly 90-Day Plan 2015 Plan Goals Roles Core Values Vision Purpose
  • 81. 81 Sleep Non-Billable Free Billable How you spend non-billable time will determine the quality of your career How you spend your free time determines the quality of your life Plan How You Spend Your Time Weekly
  • 82. 82 Plan Next Week’s Actions Item for Each Goal
  • 83. 83 Plan Do Something Every Day
  • 84. 84 Plan Each Week What? How Long? When?
  • 85. 85 Plan Each Week if X then Y
  • 87. 87 Staying Motivated Partner for Accountability
  • 88. Keith McMurdy 88 Getting the most by being accountable
  • 90. 90 What You Need to Do Focus First on Developing Legal Skills
  • 91. Do The Best Work Possible 91 What You Need to Do
  • 92. 92 What You Need to Do Dress for Success
  • 93. 93 What You Need to Do Learn How to Present to Clients
  • 94. 94 What You Need to Do Learn How to Write for Clients
  • 95. 95 What You Need to Do Learn Clients’ Business and Industry
  • 96. 96 What You Need to Do Learn How to Deal Professionally With Adversaries
  • 97. What You Need to Do 97 Develop Social Skills
  • 98. 98 What You Need to Do Learn How to Ask Questions
  • 99. 99 What You Need to Do Learn How to Actively Listen
  • 100. 100 What You Need to Do Think Like a Client
  • 101. 101 What You Need to Do Learn How to Build Relationships
  • 102. 102 What You Need to Do Start Client Development Early
  • 103. 103 What You Need to Do Learn How to Use Social Media Tools
  • 104. 104 Getting Better What do you want to do during the rest of 2014 and 2015 to become more successful? What do you want to do during the rest of 2014 and 2015 to have a more fulfilling life?
  • 105. What You Need to Do Practice, Practice, Practice 105
  • 106. 106 Deliberate Practice Networking Elevator Speech/Questions Identifying Issues Impacting Clients Writing Articles Designed to Get Hired Public Speaking Questions for Clients and Potential Clients Active Listening
  • 107. Do the best you can in every task, no matter how unimportant it may seem at the time. No one learns more about a problem than the person at the bottom. 107 - Sandra Day O’Conner
  • 108. 108
  • 109. 109 What is the Secret to a Productive and Satisfying Law Career? Cordell M. Parvin http://www.cordellparvin.com
  • 110. You Either Have What It Takes Or You Don’t C l i e n t ! D e v e l o p m e n t ! M y t h s
  • 111. Lizzette Zubey 111 Think Big and Are Confident
  • 112. Just Do Good Work C l i e n t ! D e v e l o p m e n t ! M y t h s
  • 113. Too Young and Inexperienced to . . . C l i e n t ! D e v e l o p m e n t ! M y t h s
  • 114. You Have To Be A Good Networker C l i e n t ! D e v e l o p m e n t ! M y t h s
  • 115. You Have To “Ask” For The Business C l i e n t ! D e v e l o p m e n t ! M y t h s
  • 116. Associates in Law Firms Do Not Need to Learn Client Development C l i e n t ! D e v e l o p m e n t ! M y t h s