Coursework

1. The Girl With the Dragon Tattoo:
Analysis of Poster
How they link in with the genre? (1)
How they link to the other media texts?
(2)
Annotation of Poster:
How it attracts the audience?

2. Poster Analysis
Layout
Colour Scheme
(1)- The layout links in with the thriller/noire genre
as it is quite simple yet effective as it is bleak and (1)- The genre is shown through the colours
misty which gives the impression of the mystery which show the show and tell the audience
and the confusion of the film which entices and that this film is going to be a very dark and
excites the audience. The layout focus’s on the gritty film. Also with the shade on the
characters which intrigues the audience and make characters faces shows that these
them want to learn more about them. Clearly characters will be in danger and that the
shows the genre with colouring and the bleakness central plotline will revolve around them.
of the poster. (2)-The colour scheme of the poster
(2)- Links with the poster as the same layout and matches that of the magazine cover in the
colour scheme in the senses that it focus’s on the sense that it uses the grey tone which
two characters with there facial expressions shows a sense of bleakness and danger
virtually the same. The colour scheme is like the within the film. This is similar to the Empire
poster in the sense that it continues the theme of magazine cover which uses the dark, bleak
the bleak nature and the dark gritty nature which colours to portray the grittiness of the film.
shows the thriller/noire genre.
Image
(1)-The image represents the genre well as it has both the characters on the poster but one
looking away from the other which suggests that there is some friction between the two
characters- relationship dynamic between the two detectives is crucial in thrillers and noire genre
films as it is a central plotline for the audience to follow. Also the characters being shrouded in
darkness also links in with the genre.
(2)-The poster continues what the magazine cover did with the two characters appearing on the
poster with serious expressions. This shows the film product is showing is consistency of the
product by having the same characters and incorporating the same images into the different types
of media. Image at bottom of the poster links in with trailer.

3. Annotation of Poster
Layout
Colour Scheme
Simple and easy to understand. It
attracts the audience with the Colour scheme is consistent
simplicity of the poster by having and easy. The colour is used
the image of the characters with in particularly to portray the genre
the film and having simple colours. of the film. It is easy for the
By having a relatively unknown audience to recognise and easy
face in Rooney Mara in gives a for the audience to know the
sense of mystery to the audience genre of the film and the tone
but by having the well known face and setting of the film.
of Daniel Craig it balances it out so
audience can know information
about the film.
Image
The image in the middle of the poster again
shows off the simplicity which appears to be
a target for the company as they want to
make the audience be able to easily
understand the product. As mentioned
before, the poster is balanced by having a
unknown face coupled with a well known
face which works well and attracts the
audience.